XPath, the XML Path Language, is a query language for selecting nodes from an XML document. In addition, XPath may be used to compute values (e.g., strings, numbers, or Boolean values) from the content of an XML document. XPath was defined by the World Wide Web Consortium (W3C).
Posts about Xpath
  • Scraping for Content Marketing Ideas & Research

    … “Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […] The post Scraping…

    Richard Baxter/ SEOgadgetin Content- 16 readers -
  • Content Marketing & Influencer Research on Steroids

    … on personas with a detailed explanation of my methodologies. For this example, I am going to share a mock persona, see below: You can enhance the persona using demographic data from Google Analytics and other data sources. Using Google Analytics, you could weave in Age Groups, Gender, Affinity Categories and In-Market segments data. Now that we have…

    Yousaf Sekander/ RocketMillin Social SEO Content- 19 readers -