Yahoo Inc. (styled as Yahoo!) is an American multinational technology company headquartered in Sunnyvale, California. It is globally known for its Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. It is one of the most popular sites in the United States. According to third-party web analytics providers, Alexa and SimilarWeb, Yahoo! is the highest-read news and media website, with over 7 billion readers per month, being the fourth most visited website globally, as of June 2015.
Posts about Yahoo!
  • Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

    … in three other U.S. cities and in London. His experience founding another company, whcih sold to Yahoo in 2011, gained him a new perspective on the importance of culture, and about how to shape it. “We’re really trying to breathe a culture of responsibility, accountability, and collaboration,” Katz says. “So ultimately, what that means…

    Street Fight- 12 readers -
  • Beware the bots: How DSPs manage non-human traffic

    … by Bennet Manuel, principle product manager, trust & safety, BrightRoll Credit card fraud is a widespread and expensive problem for Americans, costing an estimated $8.45 billion in 2015. It’s also a problem that tends to provoke questions about responsibility. Who should be responsible for catching fraud? What should consumers do to prevent…

    Digidayin How To's- 19 readers -
  • Ad tech and ad blockers share common ground on inventory quality

    … by Tom Schmidt, VP product, video and display advertising, Yahoo Like a proud parent, every advertiser wants its ads to be seen. With the evolution of digital marketing, it’s becoming increasingly difficult to ensure that real people are seeing those ads. Today, an ad may never be seen for a number of reasons: 1.) poor viewability, where…

    Digidayin Display- 31 readers -
  • With omnichannel, you’re only as good as what you can measure

    … by Courtney McKlveen, vice president & industry lead, retail, travel and QSR, Yahoo What if you were measuring the return on a digital campaign and you missed 45 percent of all sales transactions? When we examined the performance of a leading brick-and-mortar retailer’s digital campaign that’s exactly what we found. This is just one…

    Digiday- 14 readers -
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