Yahoo!

  • With omnichannel, you’re only as good as what you can measure

    … by Courtney McKlveen, vice president & industry lead, retail, travel and QSR, Yahoo What if you were measuring the return on a digital campaign and you missed 45 percent of all sales transactions? When we examined the performance of a leading brick-and-mortar retailer’s digital campaign that’s exactly what we found. This is just one…

    Digiday- 12 readers -
  • #SFSNYC: How Local Tech Companies Can Reach Scale in the SMB Ecosystem

    … to door or they need to partner with one of the much larger companies in the space. At Street Fight Summit 2016, Rick Robinson, SVP at Urgently, Jonathan Cherins, EVP of Small Business & Partner at Yext, Michelle Roberts Green, Director of Local Sales Ops at the Weather Channel, and Faith Murphy, SMB Partner Development at Yahoo were in agreement…

    Street Fightin How To's- 17 readers -
  • LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom

    … LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom October 21, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ. …

    Asif Khan/ Street Fightin Paid Search- 7 readers -
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