Yahoo: Acquisitions

  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon acquisition of the company, CEO Marissa Mayer, Yahoo co-founder David Filo and four other directors will leave the board after the $4.8 billion deal closes. Yesterday the board changes were announced in an SEC “8-K” filing: [T]he Board has…

    Greg Sterling/ Marketing Land- 15 readers -
  • Verizon buying Yahoo for $4.83 billion

    … acquisition of the former. Here are the online assets that the acquisition now gives Verizon: The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities. Combined, AOL and Yahoo will have more than 25 brands in its portfolio for continued investment…

    Greg Sterling/ Marketing Land- 15 readers -
  • Yahoo bids coming in at 50 percent less than expected — [report]

    … According to a report in the Wall Street Journal, bids for Yahoo are expected to come in (or came in) at less than the $4 to $8 billion anticipated by many analysts. Instead they are more likely in the range of $2 billion to $3 billion according to the article: Bidders have lowered their expected prices following weeks of sale presentations…

    Greg Sterling/ Marketing Land- 8 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    … was going to sell “$1 billion to $3 billion of patents, property and other ‘non-core assets,'” according to a Reuters report. Separately, a rumor surfaced that Yahoo was exploring a sale of its “search business.” According to financial news site CTFN, “Buyers for Yahoo’s internet search business began receiving non-disclosure agreements last week…

    Greg Sterling/ Marketing Land- 11 readers -
  • Who Are The Potential Buyers Of Yahoo?

    … the company much more directly and forcefully into digital marketing and media. It’s also possible that Alibaba could try and buy Yahoo. That would give the Chinese company a strong foothold in the US and other Western markets, which it currently does not have. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He…

    Greg Sterling/ Marketing Land- 10 readers -
  • Report: Yahoo Board Meets To Discuss Potential Sale Of Company

    … This morning a couple of articles appeared speculating about who could potentially Yahoo CEO Marissa Mayer. The hypothetical candidates included Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki and former interim Yahoo CEO Ross Levinsohn. Then the Wall Street Journal this afternoon reported that the Yahoo board is going to consider…

    Greg Sterling/ Marketing Land- 46 readers -
  • Yahoo Buys Video Platform BrightRoll For $640 Million In Cash

    … Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of programmatic video platform BrightRoll. The deal is worth $640 million in cash. Yahoo said that BrightRoll is profitable and expected to clear $100 million in revenue this year. Video and video advertising are key areas…

    Greg Sterling/ Marketing Landin Display- 13 readers -
  • Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014

    … 30, 2014. Much of this is from the sale of Alibaba shares,. After taxes it will have $6.3 billion from the deal. CEO Marissa Mayer is under pressure to generate top-line revenue growth. I speculated yesterday about how she might generate that through mobile or video acquisitions. TechCrunch reported a rumor Yahoo is seeking to buy video ad platform Brightroll for $700 million. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Display- 16 readers -