Yahoo: Acquisitions

  • Verizon buying Yahoo for $4.83 billion

    … portfolio).” When the Verizon deal closes, those assets will trade under a different investment company name. Yahoo was founded in 1994 and went public two years later in 1996. In February 2008 Microsoft tried unsuccessfully to acquire the company for roughly $45 billion but a year later acquired its search business. Verizon says that “Yahoo…

    Greg Sterling/ Marketing Land- 14 readers -
  • Yahoo bids coming in at 50 percent less than expected — [report]

    … According to a report in the Wall Street Journal, bids for Yahoo are expected to come in (or came in) at less than the $4 to $8 billion anticipated by many analysts. Instead they are more likely in the range of $2 billion to $3 billion according to the article: Bidders have lowered their expected prices following weeks of sale presentations…

    Greg Sterling/ Marketing Land- 8 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    … was going to sell “$1 billion to $3 billion of patents, property and other ‘non-core assets,'” according to a Reuters report. Separately, a rumor surfaced that Yahoo was exploring a sale of its “search business.” According to financial news site CTFN, “Buyers for Yahoo’s internet search business began receiving non-disclosure agreements last week…

    Greg Sterling/ Marketing Land- 9 readers -
  • Who Are The Potential Buyers Of Yahoo?

    … the company much more directly and forcefully into digital marketing and media. It’s also possible that Alibaba could try and buy Yahoo. That would give the Chinese company a strong foothold in the US and other Western markets, which it currently does not have. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He…

    Greg Sterling/ Marketing Land- 8 readers -
  • Report: Yahoo Board Meets To Discuss Potential Sale Of Company

    … This morning a couple of articles appeared speculating about who could potentially Yahoo CEO Marissa Mayer. The hypothetical candidates included Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki and former interim Yahoo CEO Ross Levinsohn. Then the Wall Street Journal this afternoon reported that the Yahoo board is going to consider…

    Greg Sterling/ Marketing Land- 44 readers -
  • Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter

    …; techniques for those experienced with SEO & SEM plus a welcoming environment for beginners. Learn more! About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Social Mobile Twitter- 9 readers -
  • Yahoo Buys Video Platform BrightRoll For $640 Million In Cash

    … advertisers, all of the top 15 advertising agencies, and all 10 of the leading demand-side platforms BrightRoll served more video ads and reached more consumers in the US in 2014 than any other platform, according to comScore Tens of thousands of sites and mobile apps send approximately two billion requests per day to BrightRoll to monetize…

    Greg Sterling/ Marketing Landin Display- 13 readers -
  • Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014

    … 30, 2014. Much of this is from the sale of Alibaba shares,. After taxes it will have $6.3 billion from the deal. CEO Marissa Mayer is under pressure to generate top-line revenue growth. I speculated yesterday about how she might generate that through mobile or video acquisitions. TechCrunch reported a rumor Yahoo is seeking to buy video ad platform Brightroll for $700 million. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Display- 15 readers -
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