Yahoo: Acquisitions

  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon acquisition of the company, CEO Marissa Mayer, Yahoo co-founder David Filo and four other directors will leave the board after the $4.8 billion deal closes. Yesterday the board changes were announced in an SEC “8-K” filing: [T]he Board has…

    Greg Sterling/ Marketing Land- 18 readers -
  • Verizon buying Yahoo for $4.83 billion

    … acquisition of the former. Here are the online assets that the acquisition now gives Verizon: The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities. Combined, AOL and Yahoo will have more than 25 brands in its portfolio for continued investment…

    Greg Sterling/ Marketing Land- 18 readers -
  • Yahoo bids coming in at 50 percent less than expected — [report]

    … According to a report in the Wall Street Journal, bids for Yahoo are expected to come in (or came in) at less than the $4 to $8 billion anticipated by many analysts. Instead they are more likely in the range of $2 billion to $3 billion according to the article: Bidders have lowered their expected prices following weeks of sale presentations…

    Greg Sterling/ Marketing Land- 15 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    ….” It’s not entirely clear what this means. Yahoo’s “search business ” is a mix of Bing and Yahoo technology and content (with a bit of Google thrown in at the margins). Yahoo’s Gemini platform provides advertising across PC and mobile platforms and delivers both search and native ads. It’s unlikely that Yahoo would part with Gemini. Beyond Gemini…

    Greg Sterling/ Marketing Land- 13 readers -
  • Who Are The Potential Buyers Of Yahoo?

    … Yahoo’s board is meeting to discuss the fate of the company’s remaining Alibaba stake as well as whether the company itself should be sold. Round one of media reports took up the potential sale of the business, round two is: who might buy Yahoo? An article in the Wall Street Journal speculates on that latter question based on discussions…

    Greg Sterling/ Marketing Land- 12 readers -
  • Report: Yahoo Board Meets To Discuss Potential Sale Of Company

    … This morning a couple of articles appeared speculating about who could potentially Yahoo CEO Marissa Mayer. The hypothetical candidates included Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki and former interim Yahoo CEO Ross Levinsohn. Then the Wall Street Journal this afternoon reported that the Yahoo board is going to consider…

    Greg Sterling/ Marketing Land- 47 readers -
  • Yahoo Buys Video Platform BrightRoll For $640 Million In Cash

    … Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of programmatic video platform BrightRoll. The deal is worth $640 million in cash. Yahoo said that BrightRoll is profitable and expected to clear $100 million in revenue this year. Video and video advertising are key areas…

    Greg Sterling/ Marketing Landin Display- 13 readers -
  • Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014

    … 30, 2014. Much of this is from the sale of Alibaba shares,. After taxes it will have $6.3 billion from the deal. CEO Marissa Mayer is under pressure to generate top-line revenue growth. I speculated yesterday about how she might generate that through mobile or video acquisitions. TechCrunch reported a rumor Yahoo is seeking to buy video ad platform Brightroll for $700 million. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Display- 17 readers -
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