Yahoo: Advertising

  • In final earnings report, Yahoo beats Wall Street with $1.3B in revenue

    … at roughly $4.5 billion, with Yahoo retaining responsibility for any legal fallout from several massive data breaches. Once it does close, Yahoo will live beside AOL in a new Verizon business unit poorly named “Oath” (vaguely reminiscent of Homer Simpson’s “d’oh!”). Both AOL and Yahoo brands will survive, but operations will likely be consolidated. Yahoo…

    Greg Sterling/ Marketing Land- 25 readers -
  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … business.” The remaining assets, the company’s multi-billion dollar stake in Alibaba and Yahoo Japan, will reside in a company to be called “Altaba Inc.” According to the Wall Street Journal the name derives from mashing up “alternate” and “Alibaba. Most financial analysts maintain that nearly two-third’s of Yahoo’s market value will remain in Altaba…

    Greg Sterling/ Marketing Land- 18 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … smaller than it was in 2012. Yahoo will also close offices in Dubai, Mexico City, Buenos Aires, Madrid and Milan in Q1. The company will divest some assets that it hopes will generate $1 billion in cash. Mayer discussed Yahoo’s strategy and announced a restructuring of both the consumer and advertising businesses. Ad groups will now be organized…

    Greg Sterling/ Marketing Land- 18 readers -