Yahoo: Advertising

  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … at Verizon after the deal concludes. Assuming it does close Verizon will have a challenging task to combine AOL and Yahoo. It will also face the same competitive, market pressures — namely Google and Facebook — that prevented Yahoo from regaining its display advertising leadership. The task of leading the integration of AOL and Yahoo will fall to Marni…

    Greg Sterling/ Marketing Land- 18 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … smaller than it was in 2012. Yahoo will also close offices in Dubai, Mexico City, Buenos Aires, Madrid and Milan in Q1. The company will divest some assets that it hopes will generate $1 billion in cash. Mayer discussed Yahoo’s strategy and announced a restructuring of both the consumer and advertising businesses. Ad groups will now be organized…

    Greg Sterling/ Marketing Land- 18 readers -