Yahoo: Advertising

  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon acquisition of the company, CEO Marissa Mayer, Yahoo co-founder David Filo and four other directors will leave the board after the $4.8 billion deal closes. Yesterday the board changes were announced in an SEC “8-K” filing: [T]he Board has…

    Greg Sterling/ Marketing Land- 18 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … smaller than it was in 2012. Yahoo will also close offices in Dubai, Mexico City, Buenos Aires, Madrid and Milan in Q1. The company will divest some assets that it hopes will generate $1 billion in cash. Mayer discussed Yahoo’s strategy and announced a restructuring of both the consumer and advertising businesses. Ad groups will now be organized…

    Greg Sterling/ Marketing Land- 18 readers -
  • Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

    … day, based on where you are and what you’re doing, allowing us to guide you to the information you want. And, the Smart Stream becomes smarter and more personalized as you use it. I’m a fan of Aviate and its potential to drive engagement and search queries for Yahoo. I was an early user (prior to the acquisition) and I used Aviate quite a bit…

    Greg Sterling/ Marketing Land- 23 readers -
  • Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

    … Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science and Moat. “At Yahoo, we…

    Ginny Marvin/ Marketing Landin Display- 20 readers -
  • Is Yahoo Stealing Mobile Search Share From Bing?

    … according to digital marketing firm RKG. Yahoo can go after this segment on its own without violating terms of the deal because mobile search was not part of the search alliance deal. On Wednesday, Yahoo CEO Marissa Mayer told attendees at the Goldman Sachs Technology and Internet Conference that she is in talks with Microsoft about ways to change…

    Ginny Marvin/ Marketing Landin Paid Search- 16 readers -
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