Yahoo: Advertising

  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … into two divisions: Gemini and BrightRoll. The newly streamlined consumer product strategy revolves around seven offerings: search, mail, tumblr, news, sports, finance and lifestyle (content). Source: Yahoo The idea is to greatly simplify Yahoo for both advertisers and consumers, with an emphasis on the company’s strengths and growth properties…

    Greg Sterling/ Marketing Land- 14 readers -
  • Yahoo Gemini Adds Retargeting For Site Visitors And App Users

    Yahoo is steadily ramping up Gemini’s capabilities. Last week, Yahoo rolled out two new retargeting capabilities last week in Gemini as well as some new measurement tools. First, there are two aspects of Custom Audience targeting in Yahoo Gemini: site visitor retargeting and customer list retargeting. Customer list retargeting is actually app user retargeting. Let’s take them one at a time.

    Ginny Marvin/ Marketing Land- 21 readers -
  • Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

    … day, based on where you are and what you’re doing, allowing us to guide you to the information you want. And, the Smart Stream becomes smarter and more personalized as you use it. I’m a fan of Aviate and its potential to drive engagement and search queries for Yahoo. I was an early user (prior to the acquisition) and I used Aviate quite a bit…

    Greg Sterling/ Marketing Land- 23 readers -
  • Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

    … Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science and Moat. “At Yahoo, we…

    Ginny Marvin/ Marketing Landin Display- 16 readers -
  • Is Yahoo Stealing Mobile Search Share From Bing?

    … according to digital marketing firm RKG. Yahoo can go after this segment on its own without violating terms of the deal because mobile search was not part of the search alliance deal. On Wednesday, Yahoo CEO Marissa Mayer told attendees at the Goldman Sachs Technology and Internet Conference that she is in talks with Microsoft about ways to change…

    Ginny Marvin/ Marketing Landin Paid Search- 13 readers -
  • Yahoo Promotes Flurry Exec To Lead Advertising Product Teams

    … in a memo obtained by The Wall Street Journal. Fuloria will report to Mayer. Scott Burke remains SVP of advertising technology, but the move means that now he and Brightroll founder Tod Sacerdoti will both report to Fuloria. A Yahoo spokesperson confirmed the news with the WSJ, saying Fuloria will oversee the development and integration of Yahoo’s…

    Ginny Marvin/ Marketing Landin Display- 16 readers -
  • Yahoo To Close Down Right Media Exchange

    … After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media Exchange to third parties. AdExchanger reports that sources have told them that “Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers.” Lack of attention…

    Ginny Marvin/ Marketing Landin Display- 12 readers -
  • Yahoo’s Big Mobile Ad Play Is Coming

    … It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build up its mobile capabilities and began reporting on mobile ad revenues separately in Q3 2014. The Information now reports that the company has been beefing up its mobile ads team and will announce an overhaul…

    Ginny Marvin/ Marketing Land- 16 readers -
  • Yahoo Gets Into App Install Ads: Now Offered On Gemini

    … Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini, the company’s mobile and native ad marketplace available through Yahoo Ad Manager, app marketers can now run app install ads on Yahoo mobile sites, Tumblr and Yahoo apps and on other sites via Yahoo…

    Ginny Marvin/ Marketing Landin Social Twitter- 17 readers -
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