Yahoo: Advertising

    • Verizon-Yahoo deal closing said to be close after $250 million price discount

      According to Bloomberg, Verizon is close to a renegotiated deal for Yahoo, which would bring the price down $250 million. That’s quite a bit less than the previously rumored $1 billion being sought by the telecommunications company. The originally announced purchase price was $4.8 billion. Another provision of the renegotiation, which probably kept the purchase price from b ...

      Greg Sterling/ Marketing Land- 18 readers -
  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon acquisition of the company, CEO Marissa Mayer, Yahoo co-founder David Filo and four other directors will leave the board after the $4.8 billion deal closes. Yesterday the board changes were announced in an SEC “8-K” filing: [T]he Board has…

    Greg Sterling/ Marketing Land- 15 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … into two divisions: Gemini and BrightRoll. The newly streamlined consumer product strategy revolves around seven offerings: search, mail, tumblr, news, sports, finance and lifestyle (content). Source: Yahoo The idea is to greatly simplify Yahoo for both advertisers and consumers, with an emphasis on the company’s strengths and growth properties…

    Greg Sterling/ Marketing Land- 16 readers -
  • Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

    … day, based on where you are and what you’re doing, allowing us to guide you to the information you want. And, the Smart Stream becomes smarter and more personalized as you use it. I’m a fan of Aviate and its potential to drive engagement and search queries for Yahoo. I was an early user (prior to the acquisition) and I used Aviate quite a bit…

    Greg Sterling/ Marketing Land- 23 readers -
  • Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

    … Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science and Moat. “At Yahoo, we…

    Ginny Marvin/ Marketing Landin Display- 16 readers -
  • Is Yahoo Stealing Mobile Search Share From Bing?

    … Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance partnership with Microsoft’s Bing Ads. Though Yahoo’s mobile paid search program is still in relative infancy, new data suggest it is starting to take share from its search alliance partner by transitioning traffic…

    Ginny Marvin/ Marketing Landin Paid Search- 14 readers -
  • Yahoo Promotes Flurry Exec To Lead Advertising Product Teams

    … and save $400! About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions…

    Ginny Marvin/ Marketing Landin Display- 16 readers -
  • Yahoo To Close Down Right Media Exchange

    … After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media Exchange to third parties. AdExchanger reports that sources have told them that “Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers.” Lack of attention…

    Ginny Marvin/ Marketing Landin Display- 14 readers -
Get the top posts daily into your mailbox!
More from around the web