Yahoo: Advertising

    • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

      Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon acquisition of the company, CEO Marissa Mayer, Yahoo co-founder David Filo and four other directors will leave the board after the $4.8 billion deal closes. Yesterday the board changes were announced in an SEC “8-K” filing: [T]he Board has determined that, immediately fol ...

      Greg Sterling/ Marketing Land- 14 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … smaller than it was in 2012. Yahoo will also close offices in Dubai, Mexico City, Buenos Aires, Madrid and Milan in Q1. The company will divest some assets that it hopes will generate $1 billion in cash. Mayer discussed Yahoo’s strategy and announced a restructuring of both the consumer and advertising businesses. Ad groups will now be organized…

    Greg Sterling/ Marketing Land- 15 readers -
  • Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

    … day, based on where you are and what you’re doing, allowing us to guide you to the information you want. And, the Smart Stream becomes smarter and more personalized as you use it. I’m a fan of Aviate and its potential to drive engagement and search queries for Yahoo. I was an early user (prior to the acquisition) and I used Aviate quite a bit…

    Greg Sterling/ Marketing Land- 23 readers -
  • Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

    … Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science and Moat. “At Yahoo, we…

    Ginny Marvin/ Marketing Landin Display- 16 readers -
  • Is Yahoo Stealing Mobile Search Share From Bing?

    … Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance partnership with Microsoft’s Bing Ads. Though Yahoo’s mobile paid search program is still in relative infancy, new data suggest it is starting to take share from its search alliance partner by transitioning traffic…

    Ginny Marvin/ Marketing Landin Paid Search- 14 readers -
  • Yahoo Promotes Flurry Exec To Lead Advertising Product Teams

    … CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm, Flurry, last July is now playing out in the company’s latest management reorganization. Marrisa Mayer announced the promotion of Flurry’s head of product, Prashant Fuloria, to SVP of advertising products…

    Ginny Marvin/ Marketing Landin Display- 16 readers -
  • Yahoo To Close Down Right Media Exchange

    … After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media Exchange to third parties. AdExchanger reports that sources have told them that “Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers.” Lack of attention…

    Ginny Marvin/ Marketing Landin Display- 14 readers -
  • Yahoo’s Big Mobile Ad Play Is Coming

    … It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build up its mobile capabilities and began reporting on mobile ad revenues separately in Q3 2014. The Information now reports that the company has been beefing up its mobile ads team and will announce an overhaul…

    Ginny Marvin/ Marketing Land- 16 readers -
  • Yahoo Gets Into App Install Ads: Now Offered On Gemini

    … Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini, the company’s mobile and native ad marketplace available through Yahoo Ad Manager, app marketers can now run app install ads on Yahoo mobile sites, Tumblr and Yahoo apps and on other sites via Yahoo…

    Ginny Marvin/ Marketing Landin Social Twitter- 17 readers -
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