Yahoo: Advertising

    • Yahoo Q3 revenue beats though search and display revenues were down

      In what might could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon. Total revenue came in at $1.305 billion, just beating consensus financial estimates of $1.30 billion. This comes amid some uncertainty about the status of the more than $4.8 billion acquisition of the company by Verizon.

      Greg Sterling/ Marketing Landin Display- 7 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    …. “Yahoo cannot win the hearts and minds of users and advertisers with a complex and fragmented portfolio,” Mayer explained. As she has done for the past several years Mayer emphasized “Mavens” growth and revenue. Mavens is mobile, video, native, and social. These four areas brought in $1.6 billion in 2015, representing 45 percent annual revenue…

    Greg Sterling/ Marketing Land- 13 readers -
  • Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

    … day, based on where you are and what you’re doing, allowing us to guide you to the information you want. And, the Smart Stream becomes smarter and more personalized as you use it. I’m a fan of Aviate and its potential to drive engagement and search queries for Yahoo. I was an early user (prior to the acquisition) and I used Aviate quite a bit…

    Greg Sterling/ Marketing Land- 22 readers -
  • Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

    Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science and Moat.

    Ginny Marvin/ Marketing Land- 14 readers -
  • Is Yahoo Stealing Mobile Search Share From Bing?

    Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance partnership with Microsoft’s Bing Ads. Though Yahoo’s mobile paid search program is still in relative infancy, new data suggest it is starting to take share from its search alliance partner by transitioning traffic previously served by Bing Ads.

    Ginny Marvin/ Marketing Land- 12 readers -
  • Yahoo Promotes Flurry Exec To Lead Advertising Product Teams

    … in a memo obtained by The Wall Street Journal. Fuloria will report to Mayer. Scott Burke remains SVP of advertising technology, but the move means that now he and Brightroll founder Tod Sacerdoti will both report to Fuloria. A Yahoo spokesperson confirmed the news with the WSJ, saying Fuloria will oversee the development and integration of Yahoo’s…

    Ginny Marvin/ Marketing Landin Display- 15 readers -
  • Yahoo To Close Down Right Media Exchange

    … After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media Exchange to third parties. AdExchanger reports that sources have told them that “Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers.” Lack of attention…

    Ginny Marvin/ Marketing Landin Display- 11 readers -
  • Yahoo’s Big Mobile Ad Play Is Coming

    … It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build up its mobile capabilities and began reporting on mobile ad revenues separately in Q3 2014. The Information now reports that the company has been beefing up its mobile ads team and will announce an overhaul…

    Ginny Marvin/ Marketing Land- 15 readers -
  • Yahoo Gets Into App Install Ads: Now Offered On Gemini

    … Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini, the company’s mobile and native ad marketplace available through Yahoo Ad Manager, app marketers can now run app install ads on Yahoo mobile sites, Tumblr and Yahoo apps and on other sites via Yahoo…

    Ginny Marvin/ Marketing Landin Social Twitter- 16 readers -
  • Yahoo Integrates Access To Flurry’s In-App Video Inventory

    … Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its reach across mobile apps and ad targeting capabilities. The integration allows advertisers to buy mobile video inventory on Flurry’s app network as well as its exchange through Yahoo Ad Manager Plus, which…

    Ginny Marvin/ Marketing Landin SEO- 14 readers -
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