Yahoo: Advertising

  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon acquisition of the company, CEO Marissa Mayer, Yahoo co-founder David Filo and four other directors will leave the board after the $4.8 billion deal closes. Yesterday the board changes were announced in an SEC “8-K” filing: [T]he Board has…

    Greg Sterling/ Marketing Land- 16 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … into two divisions: Gemini and BrightRoll. The newly streamlined consumer product strategy revolves around seven offerings: search, mail, tumblr, news, sports, finance and lifestyle (content). Source: Yahoo The idea is to greatly simplify Yahoo for both advertisers and consumers, with an emphasis on the company’s strengths and growth properties…

    Greg Sterling/ Marketing Land- 16 readers -
  • Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

    … largest search marketing conference programmed by the team from our sister site Search Engine Land. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes…

    Greg Sterling/ Marketing Land- 23 readers -
  • Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

    … Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science and Moat. “At Yahoo, we…

    Ginny Marvin/ Marketing Landin Display- 19 readers -
  • Is Yahoo Stealing Mobile Search Share From Bing?

    … according to digital marketing firm RKG. Yahoo can go after this segment on its own without violating terms of the deal because mobile search was not part of the search alliance deal. On Wednesday, Yahoo CEO Marissa Mayer told attendees at the Goldman Sachs Technology and Internet Conference that she is in talks with Microsoft about ways to change…

    Ginny Marvin/ Marketing Landin Paid Search- 15 readers -
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