Yahoo: Advertising

  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … business.” The remaining assets, the company’s multi-billion dollar stake in Alibaba and Yahoo Japan, will reside in a company to be called “Altaba Inc.” According to the Wall Street Journal the name derives from mashing up “alternate” and “Alibaba. Most financial analysts maintain that nearly two-third’s of Yahoo’s market value will remain in Altaba…

    Greg Sterling/ Marketing Land- 15 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … into two divisions: Gemini and BrightRoll. The newly streamlined consumer product strategy revolves around seven offerings: search, mail, tumblr, news, sports, finance and lifestyle (content). Source: Yahoo The idea is to greatly simplify Yahoo for both advertisers and consumers, with an emphasis on the company’s strengths and growth properties…

    Greg Sterling/ Marketing Land- 16 readers -
  • Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

    … day, based on where you are and what you’re doing, allowing us to guide you to the information you want. And, the Smart Stream becomes smarter and more personalized as you use it. I’m a fan of Aviate and its potential to drive engagement and search queries for Yahoo. I was an early user (prior to the acquisition) and I used Aviate quite a bit…

    Greg Sterling/ Marketing Land- 23 readers -
  • Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

    … Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science and Moat. “At Yahoo, we…

    Ginny Marvin/ Marketing Landin Display- 17 readers -
  • Is Yahoo Stealing Mobile Search Share From Bing?

    … according to digital marketing firm RKG. Yahoo can go after this segment on its own without violating terms of the deal because mobile search was not part of the search alliance deal. On Wednesday, Yahoo CEO Marissa Mayer told attendees at the Goldman Sachs Technology and Internet Conference that she is in talks with Microsoft about ways to change…

    Ginny Marvin/ Marketing Landin Paid Search- 14 readers -
  • Yahoo Promotes Flurry Exec To Lead Advertising Product Teams

    … in a memo obtained by The Wall Street Journal. Fuloria will report to Mayer. Scott Burke remains SVP of advertising technology, but the move means that now he and Brightroll founder Tod Sacerdoti will both report to Fuloria. A Yahoo spokesperson confirmed the news with the WSJ, saying Fuloria will oversee the development and integration of Yahoo’s…

    Ginny Marvin/ Marketing Landin Display- 19 readers -
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