Yahoo Advertising

    • A Step-By-Step Guide To Yahoo Gemini

      October 4, 2016 In paid search, growth is key. Growth within current platforms and new platforms are going to be the driving factors to entice new users to your site. We are a generation that embraces change and that is no exception for the way we use the internet. Believe it or not, there was a time before Facebook, AdWords, and Bing.

      PPC Heroin Paid Search- 7 readers -
  • Facebook Audience Optimization for Publishers: This Week in Social Media

    … and the playback by 10 times.” Our Take on Top News This Week In this blab from January 22, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include new live-streaming platform MeVee (2:40), Facebook Sports Stadium and Nielsen’s Social Content Ratings (20:30) and updates to Facebook Live and Mentions (37:37). Subscribe to future…

    Social Media Examinerin Social- 19 readers -
  • Report: Users Routinely Purge Apps and Look for Better Replacements

    … The app market is incredibly competitive. Between users switching to the latest hot service, avoiding app notifications, and routinely deleting apps that don’t meet expectations, it can be hard to maintain a dedicated audience. A study from Yahoo Advertising examines how users feel about apps, and their motivations behind removing apps from…

    AllFacebookin Social- 5 readers -
  • Yahoo Enters Viewable Impression Market With Prime View

    … as a currency metric in display advertising after the industry reached agreement on a measurement standard and addressed technical challenges. To be considered viewable a minimum of 50 percent of an ad's pixels must be in view for at least one second. Yahoo claims to be the largest publisher offering a solution based on . Google received…

    Ginny Marvin/ Marketing Landin Display- 6 readers -
  • Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

    … Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now…

    Ginny Marvin/ Marketing Land- 10 readers -
  • Media Buys and CPA

    … difficult. Top 3rd party networks for banner advertising: – Sitescout – Adperium Now to the most important part, Direct media buys: Direct media buying is the cheapest and most effective method to use while advertising your CPA offers. There you will need to contact the webmasters directly and ask them to rent an ad space on their website…

    Mahmoud Selman/ selman.usin Affiliate- 1 readers -
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