Yahoo Advertising

  • A Step-By-Step Guide To Yahoo Gemini

    … advertising platform became available, advertisers cashed in on each opportunity to expand their customer base. Today, I am going to walk through how to set-up Yahoo Gemini, from choosing the right campaign to tracking. We will cover the following; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy…

    PPC Heroin Paid Search- 20 readers -
  • Report: Users Routinely Purge Apps and Look for Better Replacements

    … The app market is incredibly competitive. Between users switching to the latest hot service, avoiding app notifications, and routinely deleting apps that don’t meet expectations, it can be hard to maintain a dedicated audience. A study from Yahoo Advertising examines how users feel about apps, and their motivations behind removing apps from…

    AllFacebookin Social- 8 readers -
  • An Introduction To Yahoo Gemini

    …. The program is not part of Bing Ads and your ads will not show on any Bing, Microsoft or Bing affiliate properties within the YBN (Yahoo Bing Network). Your YBN ads being managed through will be opted into Gemini unless you opt out (more info here). Gemini does offer mobile and tablet inventory for your search text ads with native ads…

    Hayley Cummings/ PPC Heroin Paid Search Display- 14 readers -
  • Yahoo Enters Viewable Impression Market With Prime View

    … as a currency metric in display advertising after the industry reached agreement on a measurement standard and addressed technical challenges. To be considered viewable a minimum of 50 percent of an ad's pixels must be in view for at least one second. Yahoo claims to be the largest publisher offering a solution based on . Google received…

    Ginny Marvin/ Marketing Landin Display- 7 readers -
  • Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

    … Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now…

    Ginny Marvin/ Marketing Land- 10 readers -
  • Media Buys and CPA

    …, But the most effective method is direct media buying and we are going to talk about it later in this post. Top networks for media buys are: – Google display network – Yahoo Advertising – Ad choice by Microsoft There is also some good 3rd party banner ads networks, But I wont recommend them. They are expensive and optimizing ads with them is a bit…

    Mahmoud Selman/ selman.usin Affiliate- 1 readers -
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