Yahoo Advertising

  • A Step-By-Step Guide To Yahoo Gemini

    … advertising platform became available, advertisers cashed in on each opportunity to expand their customer base. Today, I am going to walk through how to set-up Yahoo Gemini, from choosing the right campaign to tracking. We will cover the following; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy…

    PPC Heroin Paid Search- 14 readers -
  • Facebook Audience Optimization for Publishers: This Week in Social Media

    … Improves Mentions App on iOS: Facebook improved “how you broadcast and save the video after you go live” on Live for Mentions. Facebook also rolled out the ability to “filter posts within your Mentions feed by source as well as by topic” and “reply to private messages sent to your Page or profile from within the Mentions app.” “You can now record…

    Social Media Examinerin Social- 29 readers -
  • Report: Users Routinely Purge Apps and Look for Better Replacements

    … The app market is incredibly competitive. Between users switching to the latest hot service, avoiding app notifications, and routinely deleting apps that don’t meet expectations, it can be hard to maintain a dedicated audience. A study from Yahoo Advertising examines how users feel about apps, and their motivations behind removing apps from…

    AllFacebookin Social- 7 readers -
  • An Introduction To Yahoo Gemini

    … Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interested based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing – Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network…

    Hayley Cummings/ PPC Heroin Paid Search Display- 13 readers -
  • Yahoo Enters Viewable Impression Market With Prime View

    … as a currency metric in display advertising after the industry reached agreement on a measurement standard and addressed technical challenges. To be considered viewable a minimum of 50 percent of an ad's pixels must be in view for at least one second. Yahoo claims to be the largest publisher offering a solution based on . Google received…

    Ginny Marvin/ Marketing Landin Display- 6 readers -
  • Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

    … Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now…

    Ginny Marvin/ Marketing Land- 10 readers -
  • Media Buys and CPA

    …, But the most effective method is direct media buying and we are going to talk about it later in this post. Top networks for media buys are: – Google display network – Yahoo Advertising – Ad choice by Microsoft There is also some good 3rd party banner ads networks, But I wont recommend them. They are expensive and optimizing ads with them is a bit…

    Mahmoud Selman/ selman.usin Affiliate- 1 readers -
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