Yahoo Advertising

  • A Step-By-Step Guide To Yahoo Gemini

    … advertising platform became available, advertisers cashed in on each opportunity to expand their customer base. Today, I am going to walk through how to set-up Yahoo Gemini, from choosing the right campaign to tracking. We will cover the following; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy…

    PPC Heroin Paid Search- 9 readers -
  • Facebook Audience Optimization for Publishers: This Week in Social Media

    … and organizations that you want to hear from… without third-party ads and spam.” Yahoo Introduces Native Ads on the BrightRoll Exchange: “Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising will now also have access to bid on native mobile inventory via a new API that aligns with the IAB OpenRTB 2.3…

    Social Media Examinerin Social- 21 readers -
  • Report: Users Routinely Purge Apps and Look for Better Replacements

    … for a wide variety of markers when searching. Two defining factors are app price and positive reviews in app stores, across all verticals. The primary barriers to download are negative reviews, a lack of phone storage, and higher prices than expected. However developers should be aware that 32 percent avoid apps because they are similar to other…

    AllFacebookin Social- 6 readers -
  • Yahoo Enters Viewable Impression Market With Prime View

    … as a currency metric in display advertising after the industry reached agreement on a measurement standard and addressed technical challenges. To be considered viewable a minimum of 50 percent of an ad's pixels must be in view for at least one second. Yahoo claims to be the largest publisher offering a solution based on . Google received…

    Ginny Marvin/ Marketing Landin Display- 6 readers -
  • Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

    … Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now…

    Ginny Marvin/ Marketing Land- 10 readers -
  • Media Buys and CPA

    …, But the most effective method is direct media buying and we are going to talk about it later in this post. Top networks for media buys are: – Google display network – Yahoo Advertising – Ad choice by Microsoft There is also some good 3rd party banner ads networks, But I wont recommend them. They are expensive and optimizing ads with them is a bit…

    Mahmoud Selman/ selman.usin Affiliate- 1 readers -
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