Yahoo Advertising

  • A Step-By-Step Guide To Yahoo Gemini

    … advertising platform became available, advertisers cashed in on each opportunity to expand their customer base. Today, I am going to walk through how to set-up Yahoo Gemini, from choosing the right campaign to tracking. We will cover the following; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy…

    PPC Heroin Paid Search- 8 readers -
  • Facebook Audience Optimization for Publishers: This Week in Social Media

    … shows here. . The Social Media Marketing Tools Show In this episode tech and tools expert Steve Dotto explores How to Automate Your Content Promotion With Edgar. Simplify your social and build your business in just 10 minutes a week by subscribing to future shows here. More News to Note Nielsen Introduces Social Content Ratings: “Nielsen’s Social…

    Social Media Examinerin Social- 21 readers -
  • Report: Users Routinely Purge Apps and Look for Better Replacements

    … The app market is incredibly competitive. Between users switching to the latest hot service, avoiding app notifications, and routinely deleting apps that don’t meet expectations, it can be hard to maintain a dedicated audience. A study from Yahoo Advertising examines how users feel about apps, and their motivations behind removing apps from…

    AllFacebookin Social- 6 readers -
  • Yahoo Enters Viewable Impression Market With Prime View

    … as a currency metric in display advertising after the industry reached agreement on a measurement standard and addressed technical challenges. To be considered viewable a minimum of 50 percent of an ad's pixels must be in view for at least one second. Yahoo claims to be the largest publisher offering a solution based on . Google received…

    Ginny Marvin/ Marketing Landin Display- 6 readers -
  • Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

    … Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now…

    Ginny Marvin/ Marketing Land- 10 readers -
  • Media Buys and CPA

    … creatives and where you can advertise them? Banners usually placed on websites and it’s very important to place your banners on a relevant websites. So if you are promoting weight loss product then make sure to place your banners on a website that gives information about how to lose weight. There is many networks there you can buy ad space from…

    Mahmoud Selman/ selman.usin Affiliate- 1 readers -
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