Yahoo Advertising

  • A Step-By-Step Guide To Yahoo Gemini

    … advertising platform became available, advertisers cashed in on each opportunity to expand their customer base. Today, I am going to walk through how to set-up Yahoo Gemini, from choosing the right campaign to tracking. We will cover the following; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy…

    PPC Heroin Paid Search- 11 readers -
  • Facebook Audience Optimization for Publishers: This Week in Social Media

    … standard.” Upcoming Social Media News Worth Following Yik Yak Launches Public Beta of Yik Yak for the Web: “Yik Yak for the web is now moving to a public beta – which means that ALL of you are now able to yak away with your local herd on your laptop or desktop!” “Because Yik Yak for the web is still in ‘public beta,’ there will be some features…

    Social Media Examinerin Social- 24 readers -
  • Report: Users Routinely Purge Apps and Look for Better Replacements

    … The app market is incredibly competitive. Between users switching to the latest hot service, avoiding app notifications, and routinely deleting apps that don’t meet expectations, it can be hard to maintain a dedicated audience. A study from Yahoo Advertising examines how users feel about apps, and their motivations behind removing apps from…

    AllFacebookin Social- 6 readers -
  • Yahoo Enters Viewable Impression Market With Prime View

    … Yahoo's latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads are visible on users' screens. The product, Yahoo Prime View is available for desktop display ad inventory on Yahoo sites and only in the U.S. this time. According to a Yahoo spokesperson, Prime View…

    Ginny Marvin/ Marketing Landin Display- 6 readers -
  • Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

    … Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now…

    Ginny Marvin/ Marketing Land- 10 readers -
  • Media Buys and CPA

    …, But the most effective method is direct media buying and we are going to talk about it later in this post. Top networks for media buys are: – Google display network – Yahoo Advertising – Ad choice by Microsoft There is also some good 3rd party banner ads networks, But I wont recommend them. They are expensive and optimizing ads with them is a bit…

    Mahmoud Selman/ selman.usin Affiliate- 1 readers -
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