Yahoo: Business Issues

  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … at Verizon after the deal concludes. Assuming it does close Verizon will have a challenging task to combine AOL and Yahoo. It will also face the same competitive, market pressures — namely Google and Facebook — that prevented Yahoo from regaining its display advertising leadership. The task of leading the integration of AOL and Yahoo will fall to Marni…

    Greg Sterling/ Marketing Land- 18 readers -
  • Is the Verizon-Yahoo deal going south?

    … Verizon is reportedly going to declare the massive Yahoo data breach as a “material” event. If so, it has the potential to kill the deal. It’s also possible Verizon is using this threat as a way to extract price concessions from Yahoo. According to the New York Post, Verizon is seeking a $1 billion discount on the price it agreed to pay…

    Greg Sterling/ Marketing Land- 13 readers -
  • Bringing ’90s nostalgia into a mobile world

    … If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way. However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two…

    Josh Todd/ Marketing Land- 10 readers -
  • Verizon buying Yahoo for $4.83 billion

    … portfolio).” When the Verizon deal closes, those assets will trade under a different investment company name. Yahoo was founded in 1994 and went public two years later in 1996. In February 2008 Microsoft tried unsuccessfully to acquire the company for roughly $45 billion but a year later acquired its search business. Verizon says that “Yahoo…

    Greg Sterling/ Marketing Land- 18 readers -
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