Yahoo: Business Issues

    • Yahoo Q3 revenue beats though search and display revenues were down

      In what might could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon. Total revenue came in at $1.305 billion, just beating consensus financial estimates of $1.30 billion. This comes amid some uncertainty about the status of the more than $4.8 billion acquisition of the company by Verizon.

      Greg Sterling/ Marketing Landin Display- 7 readers -
    • Is the Verizon-Yahoo deal going south?

      Verizon is reportedly going to declare the massive Yahoo data breach as a “material” event. If so, it has the potential to kill the deal. It’s also possible Verizon is using this threat as a way to extract price concessions from Yahoo. According to the New York Post, Verizon is seeking a $1 billion discount on the price it agreed to pay for Yahoo. In July, Verizon agreed to pay more than $4.

      Greg Sterling/ Marketing Land- 8 readers -
  • Bringing ’90s nostalgia into a mobile world

    … If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way. However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two…

    Josh Todd/ Marketing Land- 8 readers -
  • Verizon buying Yahoo for $4.83 billion

    … portfolio).” When the Verizon deal closes, those assets will trade under a different investment company name. Yahoo was founded in 1994 and went public two years later in 1996. In February 2008 Microsoft tried unsuccessfully to acquire the company for roughly $45 billion but a year later acquired its search business. Verizon says that “Yahoo…

    Greg Sterling/ Marketing Land- 13 readers -
  • Yahoo revenue up in Q2, but earnings per share misses expectations

    … Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from $1.24 billion last year and ahead of the expected $1.08 billion. But earnings per share came in at nine cents, below the expected 10 cents per share. In Q2 of 2015, earnings per share were 16 cents. Yahoo…

    Matt Mcgee/ Marketing Land- 6 readers -
  • WSJ: Verizon offering $3 billion for Yahoo’s core business

    … of Yahoo’s assets. The WSJ article says, for example, the company isn’t interested in Yahoo’s physical real estate or patents. If Verizon were successful in buying most of Yahoo it would then need to integrate the company with its AOL asset, which would be complex and probably result in considerable layoffs. A sale of Yahoo’s core business is very…

    Greg Sterling/ Marketing Land- 5 readers -
  • Yahoo bids coming in at 50 percent less than expected — [report]

    … According to a report in the Wall Street Journal, bids for Yahoo are expected to come in (or came in) at less than the $4 to $8 billion anticipated by many analysts. Instead they are more likely in the range of $2 billion to $3 billion according to the article: Bidders have lowered their expected prices following weeks of sale presentations…

    Greg Sterling/ Marketing Land- 5 readers -
  • Yahoo CEO Marissa Mayer will receive nearly $55 million if terminated

    … Yahoo CEO Marissa Mayer was hired in July 2012 amid great fanfare and high expectations. There were many at the time who also expressed the sentiment that Mayer faced a “daunting challenge” in trying to right the Yahoo ship. Indeed. She had experienced successes and failures. Fundamentally, I don’t believe another CEO would have done a better…

    Greg Sterling/ Marketing Land- 7 readers -
  • Report: Google/Alphabet and Verizon mulling Yahoo buyout

    …, Yahoo remains one of only a small number of big internet properties and brands. It is the third most visited desktop domain after Google and Facebook. It also has substantial mobile traffic. Perhaps more interesting is the following slide that shows Yahoo’s audience reach is as large as the major US television broadcast networks. For Verizon…

    Greg Sterling/ Marketing Landin Google- 8 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    ….” It’s not entirely clear what this means. Yahoo’s “search business ” is a mix of Bing and Yahoo technology and content (with a bit of Google thrown in at the margins). Yahoo’s Gemini platform provides advertising across PC and mobile platforms and delivers both search and native ads. It’s unlikely that Yahoo would part with Gemini. Beyond Gemini…

    Greg Sterling/ Marketing Land- 8 readers -
  • Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

    …. By comparison, the data show that “Tumblr has been doing relatively well.” Yahoo weather is apparently another bright spot, especially in terms of mobile usage. Yahoo Mail is critical because that’s where most of Yahoo’s user data for targeting comes from. Yahoo’s homepage drives traffic to other properties and search is a key source of revenue…

    Greg Sterling/ Marketing Land- 13 readers -
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