Yahoo: Business Issues

    • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

      Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon acquisition of the company, CEO Marissa Mayer, Yahoo co-founder David Filo and four other directors will leave the board after the $4.8 billion deal closes. Yesterday the board changes were announced in an SEC “8-K” filing: [T]he Board has determined that, immediately fol ...

      Greg Sterling/ Marketing Land- 12 readers -
  • Is the Verizon-Yahoo deal going south?

    … Verizon is reportedly going to declare the massive Yahoo data breach as a “material” event. If so, it has the potential to kill the deal. It’s also possible Verizon is using this threat as a way to extract price concessions from Yahoo. According to the New York Post, Verizon is seeking a $1 billion discount on the price it agreed to pay…

    Greg Sterling/ Marketing Land- 9 readers -
  • Bringing ’90s nostalgia into a mobile world

    … If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way. However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two…

    Josh Todd/ Marketing Land- 8 readers -
  • How Verizon’s Yahoo buy will reshape the digital ad marketplace

    Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital, have always generated vastly more revenue than their percentage share of people’s time would suggest. Combining Yahoo and AOL provides real scale for Verizon, but only time will tell if it’s enough to catapult the platform into the league of ...

    James Green/ Marketing Land- 12 readers -
  • Verizon buying Yahoo for $4.83 billion

    … portfolio).” When the Verizon deal closes, those assets will trade under a different investment company name. Yahoo was founded in 1994 and went public two years later in 1996. In February 2008 Microsoft tried unsuccessfully to acquire the company for roughly $45 billion but a year later acquired its search business. Verizon says that “Yahoo…

    Greg Sterling/ Marketing Land- 14 readers -
  • Yahoo revenue up in Q2, but earnings per share misses expectations

    … Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from $1.24 billion last year and ahead of the expected $1.08 billion. But earnings per share came in at nine cents, below the expected 10 cents per share. In Q2 of 2015, earnings per share were 16 cents. Yahoo…

    Matt Mcgee/ Marketing Land- 7 readers -
  • WSJ: Verizon offering $3 billion for Yahoo’s core business

    … of Yahoo’s assets. The WSJ article says, for example, the company isn’t interested in Yahoo’s physical real estate or patents. If Verizon were successful in buying most of Yahoo it would then need to integrate the company with its AOL asset, which would be complex and probably result in considerable layoffs. A sale of Yahoo’s core business is very…

    Greg Sterling/ Marketing Land- 6 readers -
  • Yahoo bids coming in at 50 percent less than expected — [report]

    … According to a report in the Wall Street Journal, bids for Yahoo are expected to come in (or came in) at less than the $4 to $8 billion anticipated by many analysts. Instead they are more likely in the range of $2 billion to $3 billion according to the article: Bidders have lowered their expected prices following weeks of sale presentations…

    Greg Sterling/ Marketing Land- 8 readers -
  • Yahoo CEO Marissa Mayer will receive nearly $55 million if terminated

    … Yahoo CEO Marissa Mayer was hired in July 2012 amid great fanfare and high expectations. There were many at the time who also expressed the sentiment that Mayer faced a “daunting challenge” in trying to right the Yahoo ship. Indeed. She had experienced successes and failures. Fundamentally, I don’t believe another CEO would have done a better…

    Greg Sterling/ Marketing Land- 8 readers -
  • Report: Google/Alphabet and Verizon mulling Yahoo buyout

    … Yahoo is for sale and Bloomberg is reporting that potential first round bidders include Verizon, which had confirmed interest, and Alphabet, Google’s parent. It’s a developing story and there’s no substantive discussion about time frames or prices. Earlier Re/Code posted a story based on leaked access to the “book” (Yahoo financials…

    Greg Sterling/ Marketing Landin Google- 10 readers -
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