Yahoo Gemini

    • A Step-By-Step Guide To Yahoo Gemini

      October 4, 2016 In paid search, growth is key. Growth within current platforms and new platforms are going to be the driving factors to entice new users to your site. We are a generation that embraces change and that is no exception for the way we use the internet. Believe it or not, there was a time before Facebook, AdWords, and Bing.

      PPC Heroin Paid Search- 7 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … into two divisions: Gemini and BrightRoll. The newly streamlined consumer product strategy revolves around seven offerings: search, mail, tumblr, news, sports, finance and lifestyle (content). Source: Yahoo The idea is to greatly simplify Yahoo for both advertisers and consumers, with an emphasis on the company’s strengths and growth properties…

    Greg Sterling/ Marketing Land- 13 readers -
  • Report: Yahoo Board Meets To Discuss Potential Sale Of Company

    … This morning a couple of articles appeared speculating about who could potentially Yahoo CEO Marissa Mayer. The hypothetical candidates included Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki and former interim Yahoo CEO Ross Levinsohn. Then the Wall Street Journal this afternoon reported that the Yahoo board is going to consider…

    Greg Sterling/ Marketing Land- 43 readers -
  • Yahoo Adds Deeper Targeting to Yahoo Gemini, Expands Preferred Partner Program

    Yahoo recently announced some improvements to its Gemini platform, a cross-device marketplace for search and native advertising. Namely, advertisers can now target by optimizing conversions toward a target cost per acquisitions, making sure advertising messages get in front of the right people. Through Gemini, advertisers can also target people based on their own first-party data.

    Justin Lafferty/ AllFacebook- 13 readers -
  • The Growing Appeal of Native Advertising in 2015

    … The Growing Appeal of Native Advertising in 2015 September 14, 2015 by Steven Plimmer Leave a Comment Yahoo!’s updated deal with Microsoft to allow Yahoo! to syphon off more of their ads away from BingAds to their own Gemini platform (part of Yahoo! Ad Manager) is going to mean a fairly profound parting of the ways between Yahoo! and Bing Ads…

    The SEM Postin Paid Search- 10 readers -
  • Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini

    … In a sign of how Yahoo's new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company's ad growth plans, Yahoo announced today that Yahoo Gemini will power the syndication of Tumblr Sponsored Posts across Yahoo content. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across…

    Ginny Marvin/ Marketing Land- 15 readers -