Yahoo: Gemini

  • Yahoo Gemini launches retargeting for search and native ads in US

    After several months of testing with over 100 advertisers, Yahoo has launched custom audience targeting for search and native image and video ads on Yahoo Gemini in the US. Yahoo first announced custom audience targeting in September, and has been testing it with advertisers since January. Advertisers can retarget site visitors — segmented by page visited or action taken — o ...

    Ginny Marvin/ Search Engine Land- 11 readers -
  • Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

    When Yahoo debuted Gemini in Feburary 2014, it signaled CEO Marissa Meyer’s drive to make Yahoo a player in search again — with mobile as the way in. A marketplace that couples search with one of the hottest growth areas in digital — native — is a major piece of Mayer’s turnaround plan. But getting agencies and marketers to invest in and commit resources to a nascent platfor ...

    Ginny Marvin/ Search Engine Land- 17 readers -
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