Yahoo: Gemini

  • Yahoo Gemini launches retargeting for search and native ads in US

    After several months of testing with over 100 advertisers, Yahoo has launched custom audience targeting for search and native image and video ads on Yahoo Gemini in the US. Yahoo first announced custom audience targeting in September, and has been testing it with advertisers since January. Advertisers can retarget site visitors — segmented by page visited or action taken — o ...

    Ginny Marvin/ Search Engine Land- 20 readers -
  • Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

    …: The Current Status First, a quick recap of where the Microsoft-Yahoo agreement puts Gemini now. With the renegotiated deal in May, Yahoo may continue to serve ads on up to 100 percent of Yahoo mobile search traffic and now up to 49 percent of Yahoo desktop search traffic. The new deal also means separate sales forces from Yahoo and Microsoft can work…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 24 readers -