Yahoo: Mobile

  • Report: Google/Alphabet and Verizon mulling Yahoo buyout

    … the Yahoo brand, which is stronger than AOL, and its audience reach would be attractive. For Google/Alphabet it’s harder to see the appeal. Yahoo has roughly 12 percent of the US search market and any Google-Yahoo combination would face massive regulatory scrutiny and potential resistance. In the past, beyond Google and Verizon, the following companies…

    Greg Sterling/ Marketing Landin Google- 11 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    ….” It’s not entirely clear what this means. Yahoo’s “search business ” is a mix of Bing and Yahoo technology and content (with a bit of Google thrown in at the margins). Yahoo’s Gemini platform provides advertising across PC and mobile platforms and delivers both search and native ads. It’s unlikely that Yahoo would part with Gemini. Beyond Gemini…

    Greg Sterling/ Marketing Land- 12 readers -
  • Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

    … The Information has gained access to what it describes as “confidential internal data” at Yahoo. With the ominous title, “The Death March of Yahoo’s Core Products,” the article details concerning traffic declines for key products at Yahoo. The data, apparently put together by multiple product teams at Yahoo, document usage between December 2014…

    Greg Sterling/ Marketing Land- 17 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    …. “Yahoo cannot win the hearts and minds of users and advertisers with a complex and fragmented portfolio,” Mayer explained. As she has done for the past several years Mayer emphasized “Mavens” growth and revenue. Mavens is mobile, video, native, and social. These four areas brought in $1.6 billion in 2015, representing 45 percent annual revenue…

    Greg Sterling/ Marketing Land- 16 readers -
  • Report: Yahoo Board Meets To Discuss Potential Sale Of Company

    … This morning a couple of articles appeared speculating about who could potentially Yahoo CEO Marissa Mayer. The hypothetical candidates included Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki and former interim Yahoo CEO Ross Levinsohn. Then the Wall Street Journal this afternoon reported that the Yahoo board is going to consider…

    Greg Sterling/ Marketing Land- 46 readers -
  • Yahoo Says It Has Its Own Algorithm For Mobile Search Results

    … Yesterday, in Yahoo’s earnings call, in the question and answer portion, the CEO of Yahoo, Marissa Mayer said that Yahoo runs their own algorithm for their mobile search results. The transcript has Marissa Mayer saying they have their own “algorithmic search on mobile.” The context was around showing “rich card experiences” and adding…

    Barry Schwartz/ Search Engine Landin SEO- 14 readers -
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