Yahoo: Mobile

  • Report: Google/Alphabet and Verizon mulling Yahoo buyout

    …, Yahoo remains one of only a small number of big internet properties and brands. It is the third most visited desktop domain after Google and Facebook. It also has substantial mobile traffic. Perhaps more interesting is the following slide that shows Yahoo’s audience reach is as large as the major US television broadcast networks. For Verizon…

    Greg Sterling/ Marketing Landin Google- 12 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    ….” It’s not entirely clear what this means. Yahoo’s “search business ” is a mix of Bing and Yahoo technology and content (with a bit of Google thrown in at the margins). Yahoo’s Gemini platform provides advertising across PC and mobile platforms and delivers both search and native ads. It’s unlikely that Yahoo would part with Gemini. Beyond Gemini…

    Greg Sterling/ Marketing Land- 13 readers -
  • Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

    …. By comparison, the data show that “Tumblr has been doing relatively well.” Yahoo weather is apparently another bright spot, especially in terms of mobile usage. Yahoo Mail is critical because that’s where most of Yahoo’s user data for targeting comes from. Yahoo’s homepage drives traffic to other properties and search is a key source of revenue…

    Greg Sterling/ Marketing Land- 17 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    …. “Yahoo cannot win the hearts and minds of users and advertisers with a complex and fragmented portfolio,” Mayer explained. As she has done for the past several years Mayer emphasized “Mavens” growth and revenue. Mavens is mobile, video, native, and social. These four areas brought in $1.6 billion in 2015, representing 45 percent annual revenue…

    Greg Sterling/ Marketing Land- 18 readers -