Yahoo: Search

  • Report: Google/Alphabet and Verizon mulling Yahoo buyout

    … the Yahoo brand, which is stronger than AOL, and its audience reach would be attractive. For Google/Alphabet it’s harder to see the appeal. Yahoo has roughly 12 percent of the US search market and any Google-Yahoo combination would face massive regulatory scrutiny and potential resistance. In the past, beyond Google and Verizon, the following companies…

    Greg Sterling/ Marketing Landin Google- 12 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    … was going to sell “$1 billion to $3 billion of patents, property and other ‘non-core assets,'” according to a Reuters report. Separately, a rumor surfaced that Yahoo was exploring a sale of its “search business.” According to financial news site CTFN, “Buyers for Yahoo’s internet search business began receiving non-disclosure agreements last week…

    Greg Sterling/ Marketing Land- 13 readers -
  • Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

    … 2014 and 2015. According to The Information three critical products, Yahoo Mail, the Yahoo home page and Yahoo Search, each saw declines of varying but meaningful degrees: Daily users on Yahoo’s home page declined by 16.5 percent Yahoo Mail dropped by 11.5 percent Yahoo Search fell 8.8 percent Time spent on these properties apparently also declined…

    Greg Sterling/ Marketing Land- 17 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … into two divisions: Gemini and BrightRoll. The newly streamlined consumer product strategy revolves around seven offerings: search, mail, tumblr, news, sports, finance and lifestyle (content). Source: Yahoo The idea is to greatly simplify Yahoo for both advertisers and consumers, with an emphasis on the company’s strengths and growth properties…

    Greg Sterling/ Marketing Land- 18 readers -