Yahoo: Search

  • Report: Google/Alphabet and Verizon mulling Yahoo buyout

    … the Yahoo brand, which is stronger than AOL, and its audience reach would be attractive. For Google/Alphabet it’s harder to see the appeal. Yahoo has roughly 12 percent of the US search market and any Google-Yahoo combination would face massive regulatory scrutiny and potential resistance. In the past, beyond Google and Verizon, the following companies…

    Greg Sterling/ Marketing Landin Google- 12 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    ….” It’s not entirely clear what this means. Yahoo’s “search business ” is a mix of Bing and Yahoo technology and content (with a bit of Google thrown in at the margins). Yahoo’s Gemini platform provides advertising across PC and mobile platforms and delivers both search and native ads. It’s unlikely that Yahoo would part with Gemini. Beyond Gemini…

    Greg Sterling/ Marketing Land- 13 readers -
  • Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

    …. By comparison, the data show that “Tumblr has been doing relatively well.” Yahoo weather is apparently another bright spot, especially in terms of mobile usage. Yahoo Mail is critical because that’s where most of Yahoo’s user data for targeting comes from. Yahoo’s homepage drives traffic to other properties and search is a key source of revenue…

    Greg Sterling/ Marketing Land- 17 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    … into two divisions: Gemini and BrightRoll. The newly streamlined consumer product strategy revolves around seven offerings: search, mail, tumblr, news, sports, finance and lifestyle (content). Source: Yahoo The idea is to greatly simplify Yahoo for both advertisers and consumers, with an emphasis on the company’s strengths and growth properties…

    Greg Sterling/ Marketing Land- 18 readers -
  • Who Are The Potential Buyers Of Yahoo?

    … the company much more directly and forcefully into digital marketing and media. It’s also possible that Alibaba could try and buy Yahoo. That would give the Chinese company a strong foothold in the US and other Western markets, which it currently does not have. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He…

    Greg Sterling/ Marketing Land- 12 readers -
  • Report: Yahoo Board Meets To Discuss Potential Sale Of Company

    … This morning a couple of articles appeared speculating about who could potentially Yahoo CEO Marissa Mayer. The hypothetical candidates included Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki and former interim Yahoo CEO Ross Levinsohn. Then the Wall Street Journal this afternoon reported that the Yahoo board is going to consider…

    Greg Sterling/ Marketing Land- 47 readers -
  • Yahoo Updates Search Experience For Firefox Users On Desktop

    … Yahoo has tweaked its search results display with changes that are exclusively available to Firefox users searching on the desktop. The changes make video and image results more visible, and are readily apparent on entertainment and celebrity searches. Comparing the regular results below (first image) with the new display (second image), you…

    Matt Mcgee/ Search Engine Landin SEO- 9 readers -
  • Yahoo Says It Has Its Own Algorithm For Mobile Search Results

    … Yesterday, in Yahoo’s earnings call, in the question and answer portion, the CEO of Yahoo, Marissa Mayer said that Yahoo runs their own algorithm for their mobile search results. The transcript has Marissa Mayer saying they have their own “algorithmic search on mobile.” The context was around showing “rich card experiences” and adding…

    Barry Schwartz/ Search Engine Landin SEO- 15 readers -
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