Yahoo: Search

    • Yahoo is using display ads to drive search traffic for competitive terms

      In an unusual move, Yahoo has begun running display ads that drive users directly to search results pages. A search on shows a series of display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes and more. These ads link to search results pages on Yahoo and sometimes Bing.

      Ginny Marvin/ Search Engine Landin SEO- 7 readers -
  • Report: Google/Alphabet and Verizon mulling Yahoo buyout

    …, Yahoo remains one of only a small number of big internet properties and brands. It is the third most visited desktop domain after Google and Facebook. It also has substantial mobile traffic. Perhaps more interesting is the following slide that shows Yahoo’s audience reach is as large as the major US television broadcast networks. For Verizon…

    Greg Sterling/ Marketing Landin Google- 8 readers -
  • As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets

    ….” It’s not entirely clear what this means. Yahoo’s “search business ” is a mix of Bing and Yahoo technology and content (with a bit of Google thrown in at the margins). Yahoo’s Gemini platform provides advertising across PC and mobile platforms and delivers both search and native ads. It’s unlikely that Yahoo would part with Gemini. Beyond Gemini…

    Greg Sterling/ Marketing Land- 8 readers -
  • Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

    …. By comparison, the data show that “Tumblr has been doing relatively well.” Yahoo weather is apparently another bright spot, especially in terms of mobile usage. Yahoo Mail is critical because that’s where most of Yahoo’s user data for targeting comes from. Yahoo’s homepage drives traffic to other properties and search is a key source of revenue…

    Greg Sterling/ Marketing Land- 13 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    …. “Yahoo cannot win the hearts and minds of users and advertisers with a complex and fragmented portfolio,” Mayer explained. As she has done for the past several years Mayer emphasized “Mavens” growth and revenue. Mavens is mobile, video, native, and social. These four areas brought in $1.6 billion in 2015, representing 45 percent annual revenue…

    Greg Sterling/ Marketing Land- 13 readers -
  • Who Are The Potential Buyers Of Yahoo?

    … the company much more directly and forcefully into digital marketing and media. It’s also possible that Alibaba could try and buy Yahoo. That would give the Chinese company a strong foothold in the US and other Western markets, which it currently does not have. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He…

    Greg Sterling/ Marketing Land- 7 readers -
  • Report: Yahoo Board Meets To Discuss Potential Sale Of Company

    … This morning a couple of articles appeared speculating about who could potentially Yahoo CEO Marissa Mayer. The hypothetical candidates included Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki and former interim Yahoo CEO Ross Levinsohn. Then the Wall Street Journal this afternoon reported that the Yahoo board is going to consider…

    Greg Sterling/ Marketing Land- 43 readers -
  • Yahoo Updates Search Experience For Firefox Users On Desktop

    … Yahoo has tweaked its search results display with changes that are exclusively available to Firefox users searching on the desktop. The changes make video and image results more visible, and are readily apparent on entertainment and celebrity searches. Comparing the regular results below (first image) with the new display (second image), you…

    Matt Mcgee/ Search Engine Landin SEO- 6 readers -
  • Yahoo Says It Has Its Own Algorithm For Mobile Search Results

    … Yesterday, in Yahoo’s earnings call, in the question and answer portion, the CEO of Yahoo, Marissa Mayer said that Yahoo runs their own algorithm for their mobile search results. The transcript has Marissa Mayer saying they have their own “algorithmic search on mobile.” The context was around showing “rich card experiences” and adding…

    Barry Schwartz/ Search Engine Landin SEO- 12 readers -
  • Yahoo: The Decline Of The Mobile Browser Is A Threat To Search

    … Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this year. As part of that event, which I did not attend, Simon Khalaf, Yahoo’s SVP Publishing Products, took the stage to deliver a kind of “state of mobile” talk…

    Greg Sterling/ Marketing Landin SEO- 15 readers -
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