Yahoo: Search Ads

  • Microsoft Introduces Advertisers To The Bing Network

    … It’s (another) new chapter in the the tangled web of relationships between the search advertising networks. Tuesday, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a sizable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 24 readers -
  • Yahoo Is Testing Giant Brand Video Ads In Search Results

    … Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click…

    Ginny Marvin/ Search Engine Landin SEO- 16 readers -
  • 12 Biggest Things To Happen In PPC So Far In 2015

    …, but Call-Only ads display a phone number in the headline and clicking anywhere on the ad prompts a phone call. Calls can be counted as conversions. 4. Back To The Future With 3-Platform Search: Yahoo Gemini & A New Yahoo-Microsoft Search Deal In April, at the five-year point, Yahoo and Microsoft renegotiated the 10-year search deal. In the original…

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 57 readers -
  • Yahoo Test Removes Display URLs On Select Text Ads

    … it manually, but not consistently, on brand searches for QVC, Gamehouse, Overstock.com, PCMmall.com, CDW.com and J. Crew. DON’T MISS OUT! The agenda for Search Engine Land’s SMX West search marketing show is now up. Search marketing is the biggest area of digital marketing. You can’t afford to get it wrong! SMX has practical tips & techniques…

    Ginny Marvin/ Search Engine Landin SEO- 11 readers -
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