Yahoo: Search Ads

  • Microsoft Introduces Advertisers To The Bing Network

    … It’s (another) new chapter in the the tangled web of relationships between the search advertising networks. Tuesday, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a sizable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 18 readers -
  • Yahoo Is Testing Giant Brand Video Ads In Search Results

    … Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click…

    Ginny Marvin/ Search Engine Landin SEO- 11 readers -
  • 12 Biggest Things To Happen In PPC So Far In 2015

    … car dealers, shown in a new mobile ad pack. The hotel ad update features “Book a room” ads for hotels and online travel sites. Google Compare came stateside, first with auto insurance then with mortgage quotes. “Mortgage queries are huge on mobile, but experiences haven’t been great,” Google’s VP of search ads Jerry Dischler told Search Engine Land…

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 54 readers -
  • Yahoo Test Removes Display URLs On Select Text Ads

    Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search brand monitoring firm, BrandVerity, which spotted the test.

    Ginny Marvin/ Search Engine Land- 11 readers -
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