Yahoo: Search Ads

  • Microsoft Introduces Advertisers To The Bing Network

    …, adding more searches and clicks to the network every day.” The Bing Network is the result of the renegotiated search deal between Microsoft and Yahoo last April, five years into the 10-year deal. Under the original deal, Yahoo’s ad sales teams handled premium accounts — higher spending advertisers and brands — for both companies. The new deal…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 20 readers -
  • Yahoo Is Testing Giant Brand Video Ads In Search Results

    … Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click…

    Ginny Marvin/ Search Engine Landin SEO- 11 readers -
  • 12 Biggest Things To Happen In PPC So Far In 2015

    … What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of — users’ mobile absorption, PPC many managers are entering a three-platform world again. Granted, Yahoo Gemini accounts for a very small share of the overall search pie, but the new deal with Microsoft means it is getting…

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 55 readers -
  • Yahoo Test Removes Display URLs On Select Text Ads

    … it manually, but not consistently, on brand searches for QVC, Gamehouse, Overstock.com, PCMmall.com, CDW.com and J. Crew. DON’T MISS OUT! The agenda for Search Engine Land’s SMX West search marketing show is now up. Search marketing is the biggest area of digital marketing. You can’t afford to get it wrong! SMX has practical tips & techniques…

    Ginny Marvin/ Search Engine Landin SEO- 11 readers -
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