Yahoo: Search Ads

  • Microsoft Introduces Advertisers To The Bing Network

    … It’s (another) new chapter in the the tangled web of relationships between the search advertising networks. Tuesday, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a sizable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 18 readers -
  • Yahoo Is Testing Giant Brand Video Ads In Search Results

    … Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click…

    Ginny Marvin/ Search Engine Landin SEO- 9 readers -
  • 12 Biggest Things To Happen In PPC So Far In 2015

    …, but Call-Only ads display a phone number in the headline and clicking anywhere on the ad prompts a phone call. Calls can be counted as conversions. 4. Back To The Future With 3-Platform Search: Yahoo Gemini & A New Yahoo-Microsoft Search Deal In April, at the five-year point, Yahoo and Microsoft renegotiated the 10-year search deal. In the original…

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 51 readers -
  • Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses

    US paid search spend saw double-digit growth for the third straight quarter in Q2, according to IgnitionOne’s latest report, released Thursday. Spend among advertisers on the management platform rose 22 percent year-over-year, with gains still being driven by growth in mobile search. Mobile phone spend climbed 71 percent year-over-year, and paid search spend on tablets rose 22 percent.

    Ginny Marvin/ Search Engine Land- 24 readers -
  • Yahoo Test Removes Display URLs On Select Text Ads

    … Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search brand monitoring firm, BrandVerity, which spotted…

    Ginny Marvin/ Search Engine Landin SEO- 11 readers -
Get the top posts daily into your mailbox!