Yahoo: Search Ads

    • Yahoo is using display ads to drive search traffic for competitive terms

      In an unusual move, Yahoo has begun running display ads that drive users directly to search results pages. A search on shows a series of display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes and more. These ads link to search results pages on Yahoo and sometimes Bing.

      Ginny Marvin/ Search Engine Landin SEO- 7 readers -
  • Microsoft Introduces Advertisers To The Bing Network

    … It’s (another) new chapter in the the tangled web of relationships between the search advertising networks. Tuesday, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a sizable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 16 readers -
  • Yahoo Is Testing Giant Brand Video Ads In Search Results

    … Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click…

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
  • 12 Biggest Things To Happen In PPC So Far In 2015

    … What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of — users’ mobile absorption, PPC many managers are entering a three-platform world again. Granted, Yahoo Gemini accounts for a very small share of the overall search pie, but the new deal with Microsoft means it is getting…

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 48 readers -
  • Yahoo Test Removes Display URLs On Select Text Ads

    … Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search brand monitoring firm, BrandVerity, which spotted…

    Ginny Marvin/ Search Engine Landin SEO- 10 readers -
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