• Beware the bots: How DSPs manage non-human traffic

    … by Bennet Manuel, principle product manager, trust & safety, BrightRoll Credit card fraud is a widespread and expensive problem for Americans, costing an estimated $8.45 billion in 2015. It’s also a problem that tends to provoke questions about responsibility. Who should be responsible for catching fraud? What should consumers do to prevent…

    Digidayin How To's- 19 readers -
  • With omnichannel, you’re only as good as what you can measure

    … by Courtney McKlveen, vice president & industry lead, retail, travel and QSR, Yahoo What if you were measuring the return on a digital campaign and you missed 45 percent of all sales transactions? When we examined the performance of a leading brick-and-mortar retailer’s digital campaign that’s exactly what we found. This is just one…

    Digiday- 14 readers -
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