Yan Yanko Kotliarsky

  • Facebook Gives Advertisers More Information on Conversion Pixels

    … Facebook is providing more data for advertisers that use its conversion pixels. Reader Yan Yanko Kotliarsky shared the screenshot above with AllFacebook, noting that advertisers previously could only see when conversion pixels were fired, and they now receive information including the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. Facebook advertisers: Are you seeing this new information? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights

    … is responding to the ad. This is calculated after ads receive 500 impressions. Positive Feedback: Ratings of low, medium or high based on the number of times Facebook users performed the desired actions (likes, shares, website visits). Negative Feedback: Ratings of low, medium or high based on the number of times Facebook users hide ads or choose not to see ads from brands. Marketers: Do you have access to these statistics? …

    David Cohen/ AllFacebookin Social Facebook- 17 readers -