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A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the a ...
… you’ve gathered enough information that you can comfortably predict how each ad will perform is the sampling stopping point, which is typically 100 impressions or a $1.20 total spend (the higher of the two). Yaniv Makover is the co-founder and CEO of Keywee, a platform that enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. CPC image courtesy of Shutterstock. …