• 12 Tweaks to Increase Customer Conversion Rates

    … Directing people to your site is one thing, but getting them to actually take action is much more difficult. Business owners only have so much control over which customers sign up for a newsletter, for example. But there are certain ways to increase your chances for a higher customer conversion rate. Below, 12 entrepreneurs from the Young…

    Scott Gerber/ Search Engine Journal- 7 readers -
  • 8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

    … it was trending: a domestic violence awareness campaign. We can all avoid the same mistake by favoring research over impulse. – Sam Saxton, Salter Spiral Stair and Mylen Stairs U.S. Airways According to U.S. Airways, this NSFW mistake happened when an employee tried to flag a graphic image and the photo URL was inadvertently copied into another…

    Scott Gerber/ Search Engine Journal- 8 readers -
  • 14 Ways to Amp Up Your Content Marketing Strategy for 2015

    … You’ve heard it many times before: “Content is king”. It’s also become a valuable vehicle for bridging the consumer-brand gap. As more businesses continue to realize this, over saturation becomes inevitable. So how do you stand out from the competition? We asked 14 entrepreneurs from the Young Entrepreneur Council (YEC) what they think…

    Scott Gerber/ Search Engine Journalin Content- 8 readers -
  • 10 Questions for Steve Jobs

    … would most like to learn from Jobs, we polled 10 YEC members on what questions they would have asked him, given the chance. “What Are the Traits of Your Team That Allowed You to Succeed?” Steve Jobs was a genius and Apple is an A+ company. He was able to assemble a team that was capable of delivering on — and augmenting — his vision. I’d love…

    Scott Gerber/ Search Engine Journal- 4 readers -
  • 12 Tried and True #Sales Practices

    … With the advent of native advertising, SEO and other internet-based marketing methods, entrepreneurs these days can sometimes become a little too focused on the latest and greatest sales tactics. But what about the classics? To see what methods have stood the test of time, we asked 12 young founders from YEC which of their more traditional…

    Scott Gerber/ Search Engine Journalin Social- 3 readers -
  • Looking for Leads? 11 Ways to Leverage Social Media

    When you’re pressed for time, trying to generate solid leads can seem like a nightmare. That’s where social media, with its ability to connect you with just about anyone, can be a great help. But how do you leverage this wide-ranging resource? To find out, we asked 11 YEC entrepreneurs how they’ve successfully used social media to generate leads in a short time frame.

    Scott Gerber/ Search Engine Journal- 7 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … Hopefully your product or service has tons of positive reviews, but the question remains, are you doing anything with them? Because while testimonials on your site are great, there’s more you can do with your reviews than just these blurbs. To make the most of them, here are 9 creative ways to use positive reviews of your company to your…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 10 Ways to Improve Your Churn Rate

    … Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you’re wasting valuable time and money. To help you improve, here are 10 things entrepreneurs from YEC have done to improve their churn rates in the last six months—that may also prove useful for your company. Reminders and Notifications If somebody…

    Scott Gerber/ Search Engine Journal- 8 readers -