Yec

  • 12 Tweaks to Increase Customer Conversion Rates

    … Entrepreneur Council (YEC) revealed one small but impactful way a business owner can tweak a landing page for better conversion. Their best answers are below. Make Calls to Action Stand Out Just having a call to action isn’t enough anymore; you need to make it POP! By tweaking the wording of your call to action and making sure it stands out — try…

    Scott Gerber/ Search Engine Journal- 7 readers -
  • 8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

    … No company is perfect, but when there are millions of people watching, making a mistake could seriously hurt your brand. For outsiders, these blunders can be great learning opportunities of what not to do. We asked eight entrepreneurs from the Young Entrepreneur Council (YEC) which big brands made a major faux pas this year, and what we can…

    Scott Gerber/ Search Engine Journal- 8 readers -
  • 14 Ways to Amp Up Your Content Marketing Strategy for 2015

    … You’ve heard it many times before: “Content is king”. It’s also become a valuable vehicle for bridging the consumer-brand gap. As more businesses continue to realize this, over saturation becomes inevitable. So how do you stand out from the competition? We asked 14 entrepreneurs from the Young Entrepreneur Council (YEC) what they think…

    Scott Gerber/ Search Engine Journalin Content- 8 readers -
  • 10 Questions for Steve Jobs

    …, and impact, on how they would improve what was obviously a very remarkable life. – Dan Price, Gravity Payments “How Would You Bring Consumer-Centric Design to Healthcare?” Steve Jobs was a patient for many years prior to passing away from cancer. Healthcare is wrought with archaic processes and technologies. I’m sure he would’ve had some very…

    Scott Gerber/ Search Engine Journal- 4 readers -
  • 12 Tried and True #Sales Practices

    …, regardless of the item’s purpose, people seem to need to have it. The notion of an item, investment, or opportunity being available for only a limited time triggers an unconscious reaction in us to want to grab it and run. That last slice of chocolate cake always seems to taste a little sweeter when you know that the person sitting next to you…

    Scott Gerber/ Search Engine Journalin Social- 4 readers -
  • Looking for Leads? 11 Ways to Leverage Social Media

    … and promoted it on all of our social channels. It quickly went viral and generated a lot ofleads because it provided valuable information that was easy to understand. – Brock Stechman, DivvyHQ Host a Flash Sale We randomize timing for when we host a flash sale on social. That way, we keep customers guessing but also encourage them to purchase…

    Scott Gerber/ Search Engine Journalin Social EMail- 8 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … you? See if the blogger will allow you to use his/her logo on the press section of your website. – Sean Kelly, HUMAN Offer Positive Reviews as Key Insights These are actually a key point in telling your company’s story — for reputation building and selling — and help you focus on your clients at the same time. Those reviews are insights to present…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 10 Ways to Improve Your Churn Rate

    … Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you’re wasting valuable time and money. To help you improve, here are 10 things entrepreneurs from YEC have done to improve their churn rates in the last six months—that may also prove useful for your company. Reminders and Notifications If somebody…

    Scott Gerber/ Search Engine Journal- 8 readers -
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