Yec

  • 12 Tweaks to Increase Customer Conversion Rates

    … Directing people to your site is one thing, but getting them to actually take action is much more difficult. Business owners only have so much control over which customers sign up for a newsletter, for example. But there are certain ways to increase your chances for a higher customer conversion rate. Below, 12 entrepreneurs from the Young…

    Scott Gerber/ Search Engine Journal- 9 readers -
  • 8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

    … No company is perfect, but when there are millions of people watching, making a mistake could seriously hurt your brand. For outsiders, these blunders can be great learning opportunities of what not to do. We asked eight entrepreneurs from the Young Entrepreneur Council (YEC) which big brands made a major faux pas this year, and what we can…

    Scott Gerber/ Search Engine Journal- 10 readers -
  • 14 Ways to Amp Up Your Content Marketing Strategy for 2015

    … of a long list of bullets which describe her likes, dislikes and behaviors. Brands will learn how to effectively utilize private messaging and sharing apps such as Yo, Snapchat and WhatsApp to engage consumers on a whole new level. – Firas Kittaneh, Amerisleep Collaboration Between Sales and Marketing Sales and marketing teams will be laser-focused…

    Scott Gerber/ Search Engine Journalin Content- 8 readers -
  • 10 Questions for Steve Jobs

    … would most like to learn from Jobs, we polled 10 YEC members on what questions they would have asked him, given the chance. “What Are the Traits of Your Team That Allowed You to Succeed?” Steve Jobs was a genius and Apple is an A+ company. He was able to assemble a team that was capable of delivering on — and augmenting — his vision. I’d love…

    Scott Gerber/ Search Engine Journal- 7 readers -
  • 12 Tried and True #Sales Practices

    …, regardless of the item’s purpose, people seem to need to have it. The notion of an item, investment, or opportunity being available for only a limited time triggers an unconscious reaction in us to want to grab it and run. That last slice of chocolate cake always seems to taste a little sweeter when you know that the person sitting next to you…

    Scott Gerber/ Search Engine Journalin Social- 4 readers -
  • Looking for Leads? 11 Ways to Leverage Social Media

    … days of my business. – Brian Honigman, BrianHonigman.com Try Paid Advertising on LinkedIn The sophistication of ad platforms on social media sites enables you to reach just about anyone. Linkedin might be the best for B2B leadsin a short timeframe because of their ability to target around accurate work information (i.e., job title, company…

    Scott Gerber/ Search Engine Journalin Social EMail- 8 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … and one of our team members gets them coffee or a bottle of water, they often notice that what they’re setting that drink on is a quote. That’s right — we put client quotes on drink coasters to engage people from the moment they step into our office. Every time they reach for their drink, they’re reminded that we’re doing our best to provide top level…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 10 Ways to Improve Your Churn Rate

    … Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you’re wasting valuable time and money. To help you improve, here are 10 things entrepreneurs from YEC have done to improve their churn rates in the last six months—that may also prove useful for your company. Reminders and Notifications If somebody…

    Scott Gerber/ Search Engine Journal- 8 readers -