• 8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

    … No company is perfect, but when there are millions of people watching, making a mistake could seriously hurt your brand. For outsiders, these blunders can be great learning opportunities of what not to do. We asked eight entrepreneurs from the Young Entrepreneur Council (YEC) which big brands made a major faux pas this year, and what we can…

    Scott Gerber/ Search Engine Journal- 8 readers -
  • 14 Ways to Amp Up Your Content Marketing Strategy for 2015

    … You’ve heard it many times before: “Content is king”. It’s also become a valuable vehicle for bridging the consumer-brand gap. As more businesses continue to realize this, over saturation becomes inevitable. So how do you stand out from the competition? We asked 14 entrepreneurs from the Young Entrepreneur Council (YEC) what they think…

    Scott Gerber/ Search Engine Journalin Content- 8 readers -
  • 10 Questions for Steve Jobs

    … no. Whether it be to feature creep or too many buttons, their choices have always led to much simpler and more elegant hardware and software. This seems easy enough, but in practice it proves to be quite difficult. So how do you know when something is a yes or a no? – James Simpson, GoldFire Studios “If You Could Live Another 300 Years, What…

    Scott Gerber/ Search Engine Journal- 4 readers -
  • 12 Tried and True #Sales Practices

    … With the advent of native advertising, SEO and other internet-based marketing methods, entrepreneurs these days can sometimes become a little too focused on the latest and greatest sales tactics. But what about the classics? To see what methods have stood the test of time, we asked 12 young founders from YEC which of their more traditional…

    Scott Gerber/ Search Engine Journalin Social- 4 readers -
  • Looking for Leads? 11 Ways to Leverage Social Media

    When you’re pressed for time, trying to generate solid leads can seem like a nightmare. That’s where social media, with its ability to connect you with just about anyone, can be a great help. But how do you leverage this wide-ranging resource? To find out, we asked 11 YEC entrepreneurs how they’ve successfully used social media to generate leads in a short time frame.

    Scott Gerber/ Search Engine Journal- 8 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … advantage, provided by members of YEC. Think Outside the Testimonial All positive reviews of your brand should be integrated into your marketing assets (web and print), but they don’t have to be quotes of reviews, verbatim. If you’ve received an average of five stars on Amazon, put that in your media kit. Did an influential blogger write a review about…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 10 Ways to Improve Your Churn Rate

    … Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you’re wasting valuable time and money. To help you improve, here are 10 things entrepreneurs from YEC have done to improve their churn rates in the last six months—that may also prove useful for your company. Reminders and Notifications If somebody…

    Scott Gerber/ Search Engine Journal- 8 readers -