Yec

  • 12 Tweaks to Increase Customer Conversion Rates

    … Entrepreneur Council (YEC) revealed one small but impactful way a business owner can tweak a landing page for better conversion. Their best answers are below. Make Calls to Action Stand Out Just having a call to action isn’t enough anymore; you need to make it POP! By tweaking the wording of your call to action and making sure it stands out — try…

    Scott Gerber/ Search Engine Journal- 9 readers -
  • 8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

    … criticized for the error. Do your research before sending out social media updates to ensure your content is accurate. – Andrew Schrage, Money Crashers Personal Finance Facebook Facebook changes their default privacy settings often. Most users won’t stop using the platform because of the changes. What enrages people is not knowing of those changes…

    Scott Gerber/ Search Engine Journal- 10 readers -
  • 14 Ways to Amp Up Your Content Marketing Strategy for 2015

    … of a long list of bullets which describe her likes, dislikes and behaviors. Brands will learn how to effectively utilize private messaging and sharing apps such as Yo, Snapchat and WhatsApp to engage consumers on a whole new level. – Firas Kittaneh, Amerisleep Collaboration Between Sales and Marketing Sales and marketing teams will be laser-focused…

    Scott Gerber/ Search Engine Journalin Content- 8 readers -
  • 10 Questions for Steve Jobs

    …, and impact, on how they would improve what was obviously a very remarkable life. – Dan Price, Gravity Payments “How Would You Bring Consumer-Centric Design to Healthcare?” Steve Jobs was a patient for many years prior to passing away from cancer. Healthcare is wrought with archaic processes and technologies. I’m sure he would’ve had some very…

    Scott Gerber/ Search Engine Journal- 6 readers -
  • 12 Tried and True #Sales Practices

    … and dissolves conscious reservations, as doubt is a silent killer in sales. Assuming the sale demands confidence in your product, in your company’s background, and in yourself. Once you have that, your natural body language will emanate it. – Patrick Colangelo, Spayce, Inc. Following Up It is amazing how effective following up with a prospect can be. Whether…

    Scott Gerber/ Search Engine Journalin Social- 4 readers -
  • Looking for Leads? 11 Ways to Leverage Social Media

    … leads in a short time frame. Incorporate a Non-Aggressive Sale I try to incorporate synchronicity between my social media platforms at all times. This includes linking people on Twitter to my Pinterest, then to my Facebook, then to my blog, etc. On all of these pages I have a “Contact Me” section done up in a special graphic. It’s non-aggressive…

    Scott Gerber/ Search Engine Journalin Social EMail- 8 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … advantage, provided by members of YEC. Think Outside the Testimonial All positive reviews of your brand should be integrated into your marketing assets (web and print), but they don’t have to be quotes of reviews, verbatim. If you’ve received an average of five stars on Amazon, put that in your media kit. Did an influential blogger write a review about…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 10 Ways to Improve Your Churn Rate

    … Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you’re wasting valuable time and money. To help you improve, here are 10 things entrepreneurs from YEC have done to improve their churn rates in the last six months—that may also prove useful for your company. Reminders and Notifications If somebody…

    Scott Gerber/ Search Engine Journal- 8 readers -
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