Yec

  • 12 Tweaks to Increase Customer Conversion Rates

    … Entrepreneur Council (YEC) revealed one small but impactful way a business owner can tweak a landing page for better conversion. Their best answers are below. Make Calls to Action Stand Out Just having a call to action isn’t enough anymore; you need to make it POP! By tweaking the wording of your call to action and making sure it stands out — try…

    Scott Gerber/ Search Engine Journal- 7 readers -
  • 8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

    … No company is perfect, but when there are millions of people watching, making a mistake could seriously hurt your brand. For outsiders, these blunders can be great learning opportunities of what not to do. We asked eight entrepreneurs from the Young Entrepreneur Council (YEC) which big brands made a major faux pas this year, and what we can…

    Scott Gerber/ Search Engine Journal- 8 readers -
  • 14 Ways to Amp Up Your Content Marketing Strategy for 2015

    … to collaborate.” – Justin Gray, LeadMD More Originality and Diversification As more brands realize that content truly is king, the market will become more and more saturated with brands’ content. It’ll be essential for brands to find a unique voice, experiment and be boldly original with their talent to stand out. This also means really centering in on their niche and writing different, fresh, new content for their special interests all the time. – Jared Brown, Hubstaff Featured Image: Sydia Productions via Shutterstock …

    Scott Gerber/ Search Engine Journalin Content- 8 readers -
  • 10 Questions for Steve Jobs

    … would most like to learn from Jobs, we polled 10 YEC members on what questions they would have asked him, given the chance. “What Are the Traits of Your Team That Allowed You to Succeed?” Steve Jobs was a genius and Apple is an A+ company. He was able to assemble a team that was capable of delivering on — and augmenting — his vision. I’d love…

    Scott Gerber/ Search Engine Journal- 5 readers -
  • 12 Tried and True #Sales Practices

    … With the advent of native advertising, SEO and other internet-based marketing methods, entrepreneurs these days can sometimes become a little too focused on the latest and greatest sales tactics. But what about the classics? To see what methods have stood the test of time, we asked 12 young founders from YEC which of their more traditional…

    Scott Gerber/ Search Engine Journalin Social- 4 readers -
  • Looking for Leads? 11 Ways to Leverage Social Media

    … When you’re pressed for time, trying to generate solid leads can seem like a nightmare. That’s where social media, with its ability to connect you with just about anyone, can be a great help. But how do you leverage this wide-ranging resource? To find out, we asked 11 YEC entrepreneurs how they’ve successfully used social media to generate…

    Scott Gerber/ Search Engine Journalin Social EMail- 8 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … advantage, provided by members of YEC. Think Outside the Testimonial All positive reviews of your brand should be integrated into your marketing assets (web and print), but they don’t have to be quotes of reviews, verbatim. If you’ve received an average of five stars on Amazon, put that in your media kit. Did an influential blogger write a review about…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 10 Ways to Improve Your Churn Rate

    … progress against our SOW and in terms of revenue. - Justin Gray, LeadMD Call Everyone We’ve made it a point to call all customers who don’t move forward with our service, as well as those who do to learn about their experience. We’re genuinely interested in what’s working and what isn’t, and that’s helped us improve our product. - Basha Rubin…

    Scott Gerber/ Search Engine Journal- 8 readers -