Yec

  • 12 Tweaks to Increase Customer Conversion Rates

    … Entrepreneur Council (YEC) revealed one small but impactful way a business owner can tweak a landing page for better conversion. Their best answers are below. Make Calls to Action Stand Out Just having a call to action isn’t enough anymore; you need to make it POP! By tweaking the wording of your call to action and making sure it stands out — try…

    Scott Gerber/ Search Engine Journal- 8 readers -
  • 8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

    … No company is perfect, but when there are millions of people watching, making a mistake could seriously hurt your brand. For outsiders, these blunders can be great learning opportunities of what not to do. We asked eight entrepreneurs from the Young Entrepreneur Council (YEC) which big brands made a major faux pas this year, and what we can…

    Scott Gerber/ Search Engine Journal- 10 readers -
  • 14 Ways to Amp Up Your Content Marketing Strategy for 2015

    … You’ve heard it many times before: “Content is king”. It’s also become a valuable vehicle for bridging the consumer-brand gap. As more businesses continue to realize this, over saturation becomes inevitable. So how do you stand out from the competition? We asked 14 entrepreneurs from the Young Entrepreneur Council (YEC) what they think…

    Scott Gerber/ Search Engine Journalin Content- 8 readers -
  • 10 Questions for Steve Jobs

    …, and impact, on how they would improve what was obviously a very remarkable life. – Dan Price, Gravity Payments “How Would You Bring Consumer-Centric Design to Healthcare?” Steve Jobs was a patient for many years prior to passing away from cancer. Healthcare is wrought with archaic processes and technologies. I’m sure he would’ve had some very…

    Scott Gerber/ Search Engine Journal- 5 readers -
  • 12 Tried and True #Sales Practices

    … and dissolves conscious reservations, as doubt is a silent killer in sales. Assuming the sale demands confidence in your product, in your company’s background, and in yourself. Once you have that, your natural body language will emanate it. – Patrick Colangelo, Spayce, Inc. Following Up It is amazing how effective following up with a prospect can be. Whether…

    Scott Gerber/ Search Engine Journalin Social- 4 readers -
  • Looking for Leads? 11 Ways to Leverage Social Media

    …. – Adam Stillman, SparkReel Ask the Right Questions A friend is getting huge engagement that leads to sales by asking, “How do you feel I could impact your life or help you?” and having 50 or more answers flood in. The philosophy behind it is key. Social media isn’t a digital broadcasting version of TV or radio. It’s meant to solicit a one-on-one…

    Scott Gerber/ Search Engine Journalin Social EMail- 8 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … Hopefully your product or service has tons of positive reviews, but the question remains, are you doing anything with them? Because while testimonials on your site are great, there’s more you can do with your reviews than just these blurbs. To make the most of them, here are 9 creative ways to use positive reviews of your company to your…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 10 Ways to Improve Your Churn Rate

    … Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you’re wasting valuable time and money. To help you improve, here are 10 things entrepreneurs from YEC have done to improve their churn rates in the last six months—that may also prove useful for your company. Reminders and Notifications If somebody…

    Scott Gerber/ Search Engine Journal- 8 readers -