Yellow Pages

Yellow pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term yellow pages is now also applied to online directories of businesses.
Posts about Yellow Pages
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    …, it became conventional wisdom that having “clean” citations was a major factor in SEO rankings. On one hand, this opened the door for companies such as Yext, UBL, Moz, and others to introduce innovative new products. On the other, it enabled scores of new entrants to create online directories, hoping to “cash in” on the SEO gravy train. One side…

    Street Fight- 17 readers -
  • Being Environmentally Responsible [Infographic]

    … Being Environmentally Responsible [Infographic] May 26, 2015 - Posted by Marion Jacobson to Local Marketing As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people asking why we continue to print paper directories. For an audience that is increasingly digital, that’s a fair…

    Marion Jacobson/ Dex Media- 18 readers -
  • This Could Be Why Your Local Listing Isn’t Ranking

    …. Travelers rarely search the print Yellow Pages when they’re looking for stores in town. They search Google for what they’re looking for. With Google’s introduction of the Pigeon algorithm, the importance of local search was validated. Now, more than ever, consumers can find a better match of the business they’re searching for. The Most Common Mistakes…

    Bernadette Coleman/ Search Engine Journalin SEO- 20 readers -
  • 5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

    … including total website visits, visits from mobile versus desktop, web browsers used to view your site, keywords used to bring in traffic and what elements of your website visitors click on the most. Using the data can help you improve your inbound marketing strategy to focus on what is working and begin changing what isn’t. Connecting the dots…

    Inbound Marketing Blogin Social- 36 readers -
  • 5 SEO Predictions for Local Business Owners in 2015

    … businesses, reviews, social media and directories will be just as important as SEO. 2015 will continue 2014’s trend of local businesses using other channels outside of the search engines to get traffic and conversions. Properties like Yelp (barnacle), Facebook, Internet Yellow Pages, and even Pinterest will give businesses a steady stream…

    Dex Mediain SEO- 25 readers -
  • A Practical SEO Roadmap for 2015

    … directories should be filled out completely and consistently for each and every individual location, ideally with a link back to a unique location URL. Uploading to primary local directories (such as Yelp and Yellow Pages) as well as industry-specific directories (like Angie’s List for local service providers) can help increase search signals from…

    ZOG Digital Blogin Social SEO Twitter- 19 readers -
  • 11 Link Building Tactics Explained With Real World Examples

    … the following: 1. Directory Website Listings Real World: Max first drops some money to be listed in the Yellow Pages. His restaurant, The Health Nut, shows up in the 'T' section of restaurants and doesn't particularly stand out. It's just a name in a list of names. Digital World: Directory listings, which, for the most part, are no longer valuable, work…

    Search Engine People Blogin SEO- 5 readers -
  • Mapping It Out: Our Top 10 Local Search Columns For 2014

    … by Jason Decker. Published on 2/5/14. 1.3K social shares across all platforms. Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories by Chris Silver Smith. Published on 9/8/14. 1.3K social shares across all platforms. Simple Math To Show Potential Clients Why Local SEO Is Important by Greg Gifford. Published on 10/13/14…

    Search Engine Landin SEO- 24 readers -
  • Amazon Goes for Google’s Jugular With New Service

    … is a prototype for any service-based company to advertise on Amazon. What This Means for the Industry Imagine if Amazon Travel was a success and it expanded beyond travel to any type of service. You could go to Amazon to find a plumber, order a pizza, and schedule a doctor’s appointment. Goodbye Angie’s list. Goodbye Yelp. Goodbye Yellow Pages (wait…

    Dan Cristo/ Search Engine Watchin Paid Search- 3 readers -
  • Taking Yourself Out Of The Equation

    …, you’ll be thanking the heavens that you had the foresight to have an accountant keep things neat and organized. Marketing The world of marketing has changed a lot since the invention of the internet. Gone are the days where you could buy an ad in the Yellow Pages and watch the new leads roll in. Everything is online now. But where should you…

    Cloud Surfing Media- 14 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … Commentary Why Apple Maps is Partnering With Local Search Companies 26 November 2014 by Andrew Shotland Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see…

    Andrew Shotland/ Street Fight- 21 readers -
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