Yellow Pages

Yellow pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term yellow pages is now also applied to online directories of businesses.
Posts about Yellow Pages
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    …, it became conventional wisdom that having “clean” citations was a major factor in SEO rankings. On one hand, this opened the door for companies such as Yext, UBL, Moz, and others to introduce innovative new products. On the other, it enabled scores of new entrants to create online directories, hoping to “cash in” on the SEO gravy train. One side…

    Street Fight- 9 readers -
  • Being Environmentally Responsible [Infographic]

    … Being Environmentally Responsible [Infographic] May 26, 2015 - Posted by Marion Jacobson to Local Marketing As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people asking why we continue to print paper directories. For an audience that is increasingly digital, that’s a fair…

    Marion Jacobson/ Dex Media- 9 readers -
  • This Could Be Why Your Local Listing Isn’t Ranking

    …. Travelers rarely search the print Yellow Pages when they’re looking for stores in town. They search Google for what they’re looking for. With Google’s introduction of the Pigeon algorithm, the importance of local search was validated. Now, more than ever, consumers can find a better match of the business they’re searching for. The Most Common Mistakes…

    Bernadette Coleman/ Search Engine Journalin SEO- 13 readers -
  • 5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

    … would appeal to each buyer persona at each point of the sales funnel. A general rule of thumb is to let your content answer common buyer questions and address their pain points. Unfortunately, there really is no work around to dedicating time to actually writing the content, but at least you’ll have generated topic ideas for blog articles and more…

    Inbound Marketing Blogin Social- 32 readers -
  • 5 SEO Predictions for Local Business Owners in 2015

    … businesses, reviews, social media and directories will be just as important as SEO. 2015 will continue 2014’s trend of local businesses using other channels outside of the search engines to get traffic and conversions. Properties like Yelp (barnacle), Facebook, Internet Yellow Pages, and even Pinterest will give businesses a steady stream…

    Dex Mediain SEO- 17 readers -
  • A Practical SEO Roadmap for 2015

    … directories should be filled out completely and consistently for each and every individual location, ideally with a link back to a unique location URL. Uploading to primary local directories (such as Yelp and Yellow Pages) as well as industry-specific directories (like Angie’s List for local service providers) can help increase search signals from…

    ZOG Digital Blogin Social SEO Twitter- 13 readers -
  • 11 Link Building Tactics Explained With Real World Examples

    …: In the real world, competitive analysis comes fairly naturally, and Max often finds ads and references to his competitors in papers, news outlets, and in advertising. He reviews these and determines if he can get mentions in the same locations. Digital World: Sites such as Ahrefs make this process extremely easy. Simply punch in the competitor's URL…

    Search Engine People Blogin SEO- 4 readers -
  • Mapping It Out: Our Top 10 Local Search Columns For 2014

    … by Jason Decker. Published on 2/5/14. 1.3K social shares across all platforms. Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories by Chris Silver Smith. Published on 9/8/14. 1.3K social shares across all platforms. Simple Math To Show Potential Clients Why Local SEO Is Important by Greg Gifford. Published on 10/13/14…

    Search Engine Landin SEO- 19 readers -
  • Amazon Goes for Google’s Jugular With New Service

    … "People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon," said Eric Schmidt, executive chairman of Google. Eric Schmidt, Larry Page, and other top brass at Google are no fools. They know that Amazon is a major threat to their core search business, and they won’t…

    Dan Cristo/ Search Engine Watchin Paid Search- 3 readers -
  • Taking Yourself Out Of The Equation

    …, you’ll be thanking the heavens that you had the foresight to have an accountant keep things neat and organized. Marketing The world of marketing has changed a lot since the invention of the internet. Gone are the days where you could buy an ad in the Yellow Pages and watch the new leads roll in. Everything is online now. But where should you…

    Cloud Surfing Media- 6 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … should see a dramatic increase in POI data quality quickly. I know that Google has done similar deals like this with Yellow Pages companies in non-U.S. countries. Maybe they have even done them in the U.S. but I haven’t heard about it. Seems like a much better way to go than relying on some ever-shifting algorithm. Andrew Shotland is proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy. …

    Andrew Shotland/ Street Fight- 16 readers -
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