Yellow Pages

Yellow pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term yellow pages is now also applied to online directories of businesses.
Posts about Yellow Pages
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … since it pays them to feed their 100,000+ listings. The entire industry niche is trying to solve a problem that the business owner never had until hundreds of independent directories started popping up and somebody decided that businesses needed to make sure their listings were correct on all of them. I agree with Andrew that marketing…

    Street Fight- 11 readers -
  • Being Environmentally Responsible [Infographic]

    … Being Environmentally Responsible [Infographic] May 26, 2015 - Posted by Marion Jacobson to Local Marketing As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people asking why we continue to print paper directories. For an audience that is increasingly digital, that’s a fair…

    Marion Jacobson/ Dex Media- 15 readers -
  • This Could Be Why Your Local Listing Isn’t Ranking

    …. Travelers rarely search the print Yellow Pages when they’re looking for stores in town. They search Google for what they’re looking for. With Google’s introduction of the Pigeon algorithm, the importance of local search was validated. Now, more than ever, consumers can find a better match of the business they’re searching for. The Most Common Mistakes…

    Bernadette Coleman/ Search Engine Journalin SEO- 16 readers -
  • 5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

    … Efforts 1. You Sense a Need to Move Away from Outbound Marketing There’s a chance your company is still utilizing traditional marketing tactics – sending direct mail pieces, using billboard space, purchasing ads in the Yellow Pages or buying call lists. These tactics have been around for a while, but are you able to measure their success in driving…

    Inbound Marketing Blogin Social- 34 readers -
  • 5 SEO Predictions for Local Business Owners in 2015

    … 5 SEO Predictions for Local Business Owners in 2015 January 6, 2015 - Posted by Vu to SEO If the turbulence of animals (pandas, penguins, pigeons, oh my) from Google in 2014 was any indication to what the future holds, then local business owners are bracing themselves for another year of uncertainty and confusion. Which is why predicting…

    Dex Mediain SEO- 20 readers -
  • A Practical SEO Roadmap for 2015

    … in Scottsdale, Ariz. Jason has worked for more than 16 years helping Fortune 500 and emerging brands with their SEO efforts. – See more at: http://www.websitemagazine.com/content/blogs/posts/pages/a-practical-seo-roadmap-for-2015.aspx#sthash.lsn6Hv4t.dpuf The post A Practical SEO Roadmap for 2015 appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Social SEO Twitter- 16 readers -
  • 11 Link Building Tactics Explained With Real World Examples

    …: In the real world, competitive analysis comes fairly naturally, and Max often finds ads and references to his competitors in papers, news outlets, and in advertising. He reviews these and determines if he can get mentions in the same locations. Digital World: Sites such as Ahrefs make this process extremely easy. Simply punch in the competitor's URL…

    Search Engine People Blogin SEO- 4 readers -
  • Mapping It Out: Our Top 10 Local Search Columns For 2014

    … by Jason Decker. Published on 2/5/14. 1.3K social shares across all platforms. Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories by Chris Silver Smith. Published on 9/8/14. 1.3K social shares across all platforms. Simple Math To Show Potential Clients Why Local SEO Is Important by Greg Gifford. Published on 10/13/14…

    Search Engine Landin SEO- 23 readers -
  • Amazon Goes for Google’s Jugular With New Service

    … is a prototype for any service-based company to advertise on Amazon. What This Means for the Industry Imagine if Amazon Travel was a success and it expanded beyond travel to any type of service. You could go to Amazon to find a plumber, order a pizza, and schedule a doctor’s appointment. Goodbye Angie’s list. Goodbye Yelp. Goodbye Yellow Pages (wait…

    Dan Cristo/ Search Engine Watchin Paid Search- 3 readers -
  • Taking Yourself Out Of The Equation

    …. According to Robert Kiyosaki, the multimillionaire author of “Rich Dad, Poor Dad”, there are a few different ways to make money. The first is to be an employee. Show up, go home, get paid. It’s the traditional 9-5 job. But if you’re reading this blog, you’re likely not there. The next is to be self-employed. Truthfully, this isn’t much different…

    Cloud Surfing Media- 9 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … for a pretty sweet pitch deck. I imagine the companies that are not on the list — Moz Local, Local Site Submit, GoDaddy, Local Market Launch, MomentFeed, ReachLocal, Where2GetIt & RioSEO come to mind — have been Facetiming the Apple Maps team aggressively over the past few days. I think this will be a big win for Apple Maps. If the system works, we…

    Andrew Shotland/ Street Fight- 20 readers -
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