Yellow Pages

Yellow pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term yellow pages is now also applied to online directories of businesses.
Posts about Yellow Pages
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … The Price of Free Listings Revisited: A Hyperlocal Business Perspective November 12, 2015 by Scott Barnett Leave a Comment Filed Under: Commentary In a recent article, Andrew Shotland detailed some of the issues and opportunities associated with citations (better known as NAP — name, address, and phone number — data) across online directory…

    Street Fight- 10 readers -
  • Being Environmentally Responsible [Infographic]

    … Being Environmentally Responsible [Infographic] May 26, 2015 - Posted by Marion Jacobson to Local Marketing As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people asking why we continue to print paper directories. For an audience that is increasingly digital, that’s a fair…

    Marion Jacobson/ Dex Media- 14 readers -
  • This Could Be Why Your Local Listing Isn’t Ranking

    …. Travelers rarely search the print Yellow Pages when they’re looking for stores in town. They search Google for what they’re looking for. With Google’s introduction of the Pigeon algorithm, the importance of local search was validated. Now, more than ever, consumers can find a better match of the business they’re searching for. The Most Common Mistakes…

    Bernadette Coleman/ Search Engine Journalin SEO- 15 readers -
  • 5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

    … Efforts 1. You Sense a Need to Move Away from Outbound Marketing There’s a chance your company is still utilizing traditional marketing tactics – sending direct mail pieces, using billboard space, purchasing ads in the Yellow Pages or buying call lists. These tactics have been around for a while, but are you able to measure their success in driving…

    Inbound Marketing Blogin Social- 33 readers -
  • 5 SEO Predictions for Local Business Owners in 2015

    … businesses, reviews, social media and directories will be just as important as SEO. 2015 will continue 2014’s trend of local businesses using other channels outside of the search engines to get traffic and conversions. Properties like Yelp (barnacle), Facebook, Internet Yellow Pages, and even Pinterest will give businesses a steady stream…

    Dex Mediain SEO- 19 readers -
  • A Practical SEO Roadmap for 2015

    … directories should be filled out completely and consistently for each and every individual location, ideally with a link back to a unique location URL. Uploading to primary local directories (such as Yelp and Yellow Pages) as well as industry-specific directories (like Angie’s List for local service providers) can help increase search signals from…

    ZOG Digital Blogin Social SEO Twitter- 14 readers -
  • 11 Link Building Tactics Explained With Real World Examples

    … the following: 1. Directory Website Listings Real World: Max first drops some money to be listed in the Yellow Pages. His restaurant, The Health Nut, shows up in the 'T' section of restaurants and doesn't particularly stand out. It's just a name in a list of names. Digital World: Directory listings, which, for the most part, are no longer valuable, work…

    Search Engine People Blogin SEO- 4 readers -
  • Mapping It Out: Our Top 10 Local Search Columns For 2014

    … presence. Local business owners and search marketers responded to this trend accordingly, eager to roll up their sleeves and get to work. This was evidenced by the fact that many of our top columns in 2014 were tactical, providing readers with practical tips and advice for improving their local search campaigns. Perhaps the biggest curveball…

    Search Engine Landin SEO- 22 readers -
  • Amazon Goes for Google’s Jugular With New Service

    … is a prototype for any service-based company to advertise on Amazon. What This Means for the Industry Imagine if Amazon Travel was a success and it expanded beyond travel to any type of service. You could go to Amazon to find a plumber, order a pizza, and schedule a doctor’s appointment. Goodbye Angie’s list. Goodbye Yelp. Goodbye Yellow Pages (wait…

    Dan Cristo/ Search Engine Watchin Paid Search- 3 readers -
  • Taking Yourself Out Of The Equation

    …, you’ll be thanking the heavens that you had the foresight to have an accountant keep things neat and organized. Marketing The world of marketing has changed a lot since the invention of the internet. Gone are the days where you could buy an ad in the Yellow Pages and watch the new leads roll in. Everything is online now. But where should you…

    Cloud Surfing Media- 8 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … should see a dramatic increase in POI data quality quickly. I know that Google has done similar deals like this with Yellow Pages companies in non-U.S. countries. Maybe they have even done them in the U.S. but I haven’t heard about it. Seems like a much better way to go than relying on some ever-shifting algorithm. Andrew Shotland is proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy. …

    Andrew Shotland/ Street Fight- 19 readers -
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