Yellow Pages

Yellow pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term yellow pages is now also applied to online directories of businesses.
Posts about Yellow Pages
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … simply added their information to the Yellow Pages, their biggest decision being whether or not to take out a standard listing or pay for a larger one. Once the Yellow Pages broke up and companies such as Infogroup, Acxiom, and Localeze began offering online citation services, the local business owner’s life got infinitely harder. As Andrew mentioned…

    Street Fight- 15 readers -
  • Being Environmentally Responsible [Infographic]

    … Being Environmentally Responsible [Infographic] May 26, 2015 - Posted by Marion Jacobson to Local Marketing As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people asking why we continue to print paper directories. For an audience that is increasingly digital, that’s a fair…

    Marion Jacobson/ Dex Media- 16 readers -
  • This Could Be Why Your Local Listing Isn’t Ranking

    … will move your site rankings down instead of up. Which websites do you like, and why do you like them? Creating a useful website isn’t hard in concept, and doesn’t have to be hard in practice. Image Credits Featured Image: momoforsale via Shutterstock Image #1: best pixels via Shutterstock Bernadette Coleman is the CEO of Advice Interactive…

    Bernadette Coleman/ Search Engine Journalin SEO- 19 readers -
  • 5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

    … including total website visits, visits from mobile versus desktop, web browsers used to view your site, keywords used to bring in traffic and what elements of your website visitors click on the most. Using the data can help you improve your inbound marketing strategy to focus on what is working and begin changing what isn’t. Connecting the dots…

    Inbound Marketing Blogin Social- 36 readers -
  • 5 SEO Predictions for Local Business Owners in 2015

    … businesses, reviews, social media and directories will be just as important as SEO. 2015 will continue 2014’s trend of local businesses using other channels outside of the search engines to get traffic and conversions. Properties like Yelp (barnacle), Facebook, Internet Yellow Pages, and even Pinterest will give businesses a steady stream…

    Dex Mediain SEO- 21 readers -
  • A Practical SEO Roadmap for 2015

    … directories should be filled out completely and consistently for each and every individual location, ideally with a link back to a unique location URL. Uploading to primary local directories (such as Yelp and Yellow Pages) as well as industry-specific directories (like Angie’s List for local service providers) can help increase search signals from…

    ZOG Digital Blogin Social SEO Twitter- 19 readers -
  • 11 Link Building Tactics Explained With Real World Examples

    … the following: 1. Directory Website Listings Real World: Max first drops some money to be listed in the Yellow Pages. His restaurant, The Health Nut, shows up in the 'T' section of restaurants and doesn't particularly stand out. It's just a name in a list of names. Digital World: Directory listings, which, for the most part, are no longer valuable, work…

    Search Engine People Blogin SEO- 5 readers -
  • Mapping It Out: Our Top 10 Local Search Columns For 2014

    … Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer…

    Search Engine Landin SEO- 24 readers -
  • Amazon Goes for Google’s Jugular With New Service

    … is a prototype for any service-based company to advertise on Amazon. What This Means for the Industry Imagine if Amazon Travel was a success and it expanded beyond travel to any type of service. You could go to Amazon to find a plumber, order a pizza, and schedule a doctor’s appointment. Goodbye Angie’s list. Goodbye Yelp. Goodbye Yellow Pages (wait…

    Dan Cristo/ Search Engine Watchin Paid Search- 3 readers -
  • Taking Yourself Out Of The Equation

    … your business processes down to a system, you can make it so that anyone with the proper training can do it. And when that’s the case, anyone with the proper training and knowledge can step in and do your job. This means you no longer have to do that job. Someone else can take care of it for you, and you can focus on the aspects of your business…

    Cloud Surfing Media- 13 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … Commentary Why Apple Maps is Partnering With Local Search Companies 26 November 2014 by Andrew Shotland Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see…

    Andrew Shotland/ Street Fight- 21 readers -
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