Yelp, Inc. is a multinational corporation headquartered in San Francisco, California, that operates an "online urban guide" and business review site. Yelp was founded by Jeremy Stoppelman and Russel Simmons in 2004. The company's Yelp website began as an email service for exchanging local business recommendations, and later introduced social networking features, discounts, and mobile applications. Yelp has extended its services to Australia, Brazil, Canada, Japan, Mexico, New Zealand, Singapore and parts of Europe.Google Inc. offered to buy the company in 2009, but Yelp's management team and board of directors failed to reach an agreement on the terms of the sale. Yelp Inc.
Posts about Yelp
    • How to Influence Customers Through Online Reviews

      Trust matters, particularly in the “fake news” era, and consumers are getting smarter in how they research the brands and products they buy. Rather than relying on the information in website pop-up ads and marketing pitches, consumers are leaning more heavily on online reviews. This is especially true for gen-Xers and millennials, who ranked online reviews as the No.

      Stephanie Miles/ Street Fightin How To's- 17 readers -
    • The Current State of Google Maps — Fake News, Fake Reviews

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Mike, this month it seems like what’s old is new.

      Street Fightin SEO Google- 14 readers -
  • Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?

    …. on platforms such as Yelp, Foursquare and Google My Business. These all shared similarities: Eating at Chipotle was a disappointment for the same two reasons that executives found out through their survey. Customers were describing their sub-par dining experiences in brutal terms, writing that service staff were “inexperienced,” the waiting time…

    Street Fight- 25 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … across North America, Australia, and Europe. Netsertive is in the market for a digital ad sales account executive. Button is hiring a New York-based Head of Product Management. Dallas-based Speakeasy is looking to hire for a number of different positions, including content director and account director. Yelp is looking for a business…

    Geoff Michener/ Street Fight- 21 readers -
  • Openings and New Hires at Okanjo, Factual, Bing Maps

    … demographic. *** Looking for a new job? Here are some openings! Yelp is looking for a business development manager for Eat24 and Yelp Reservations, as well as a business development growth manager for advertising channel partnerships, both working out of the company’s S.F. office. PlaceIQ has an opening for a product manager based at he company’s NYC…

    Geoff Michener/ Street Fightin Mobile- 26 readers -
  • Yelp Q4: earnings beat expectations but guidance disappoints investors

    … Yelp beat Q4 2016 analyst consensus expectations with both revenues and earnings per share yesterday. The company announced revenues of $194.8 million in the fourth quarter, representing 27 percent year-over-year growth. Earnings were $22.6 million ($0.27 per share), which significantly beat expectations. Yelp says it now has 3.4 million…

    Greg Sterling/ Marketing Land- 22 readers -
  • What businesses need to know about the Yelp Elite program

    … For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp Elite Squad. We’re very important. Seriously though. I am a Yelp Elite, and despite the name and “South Park” episode dedicated to us, we’re a pretty normal group of abnormally active Yelp users. If you…

    Marketing Landin Social- 21 readers -
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