Yelp

Yelp, Inc. is a multinational corporation headquartered in San Francisco, California, that operates an "online urban guide" and business review site. Yelp was founded by Jeremy Stoppelman and Russel Simmons in 2004. The company's Yelp website began as an email service for exchanging local business recommendations, and later introduced social networking features, discounts, and mobile applications. Yelp has extended its services to Australia, Brazil, Canada, Japan, Mexico, New Zealand, Singapore and parts of Europe.Google Inc. offered to buy the company in 2009, but Yelp's management team and board of directors failed to reach an agreement on the terms of the sale. Yelp Inc.
Posts about Yelp
  • Video Deep Dive: Why are reviews being taken down by Google?

    …, Facebook or TripAdvisor either, if they want access to the API. And interestingly, somebody said to me that if they violate terms of the API, they're liable for fines of up to $25,000 per day. Mary: Wow, craziness... Mike: Crazy. Mary: ...that anyone would agree to that, that Yelp would be... Well, I guess there are a handful of categories where…

    Mike Blumenthal/ Local Universityin Social- 10 readers -
  • Coming to terms with fake reviews

    …In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake... Please visit Marketing Land for the full…

    Marketing Land- 7 readers -
  • Coming to terms with fake reviews

    …In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake... Please visit Search Engine Land for the full…

    Search Engine Landin SEO- 11 readers -
  • Street Fight Daily: Facebook Sets Sights on Yelp and Foursquare, Uber Approves $10B SoftBank Deal

    Street Fight Daily: Facebook Sets Sights on Yelp and Foursquare, Uber Approves $10B SoftBank Deal November 13, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Relaunches Events App as Facebook Local (TechCrunch) When you want to go out, it doesn’t necessarily have to be.

    Street Fight- 6 readers -
  • Yelp Analysis Finds Bright Spots for Business Growth

    … A new economic outlook report released by the team at Yelp just this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. Looking at economic opportunities for businesses in 50 U.S. cities, Yelp found the most strength in warm weather locations. New…

    Stephanie Miles/ Street Fight- 12 readers -
  • Yelp introduces custom (local) audiences for national advertisers

    … Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local Audiences (YLA). The company is working with LiveRamp to transmit data to DSPs (demand side platforms) and exchanges where anonymous matching finds Yelp…

    Greg Sterling/ Marketing Land- 30 readers -
  • LBMA Podcast: Simon Properties, Little Caesars, Cheetos

    … LBMA Podcast: Simon Properties, Little Caesars, Cheetos August 25, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Simon Properties, Little Caesars, Cheetos, Brandify + Yelp and more. …

    Asif Khan/ Street Fight- 18 readers -
  • Can Yelp Extend Its Moment in the Sun?

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, we have officially…

    Street Fightin Google Facebook- 17 readers -
  • Openings and New Hires at Signpost, Vendasta, Spirited Media

    … Reporter, and and Editor at Variety. *** Looking for a job? Here are some new openings! Yelp is in the market for a channel sales manager in New York. Foursquare is looking a director of platform partnerships (East coast lead). AdRoll is looking a SF-based head of PR. HomeAdvisor’s Canadian arm, HomeStars, is looking to hire a Toronto-based a head…

    Geoff Michener/ Street Fight- 24 readers -
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