Yelp, Inc. is a multinational corporation headquartered in San Francisco, California, that operates an "online urban guide" and business review site. Yelp was founded by Jeremy Stoppelman and Russel Simmons in 2004. The company's Yelp website began as an email service for exchanging local business recommendations, and later introduced social networking features, discounts, and mobile applications. Yelp has extended its services to Australia, Brazil, Canada, Japan, Mexico, New Zealand, Singapore and parts of Europe.Google Inc. offered to buy the company in 2009, but Yelp's management team and board of directors failed to reach an agreement on the terms of the sale. Yelp Inc.
Posts about Yelp
    • Yelp buys Turnstyle to expand targeting and offline attribution capabilities

      Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it calls itself a WiFi-based marketing and loyalty platform. It could also be called a “marketing automation” platform — though that phrase has virtually no meaning now because it’s so abused. Then there’s “mobile personalization platform.

      Greg Sterling/ Marketing Land- 26 readers -
    • Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?

      84% of all consumers say they are influenced by online reviews, according to Bright Local. However, there is currently no meaningful way to harness the content of these reviews to improve strategy. This fact is reflected in the many articles which tell you “what to do with customer reviews” as well as the nature of the jobs surrounding reputation management.

      Street Fight- 22 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … development executive in Asia, and an SF-based business development associate. Placed is on the hunt for a director of marketing and a partner development director for the East Coast. TigerPistol has an opening for a director of partner management & operations. Search Influence is on the hunt for a sales executive. Soleo Communications…

    Geoff Michener/ Street Fight- 21 readers -
  • Openings and New Hires at Okanjo, Factual, Bing Maps

    … Director for North and South America. Utah-based Podium is looking for a business development manager. Geoffrey Michener writes the biweekly Movers & Shakers column for Street Fight. He was previously the co-founder of ProspectWise and is an avid fan of anything having to do with Colorado. Changed jobs or have one to list? Let us know! …

    Geoff Michener/ Street Fightin Mobile- 23 readers -
  • Yelp Q4: earnings beat expectations but guidance disappoints investors

    … Yelp beat Q4 2016 analyst consensus expectations with both revenues and earnings per share yesterday. The company announced revenues of $194.8 million in the fourth quarter, representing 27 percent year-over-year growth. Earnings were $22.6 million ($0.27 per share), which significantly beat expectations. Yelp says it now has 3.4 million…

    Greg Sterling/ Marketing Land- 20 readers -
  • What businesses need to know about the Yelp Elite program

    … For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp Elite Squad. We’re very important. Seriously though. I am a Yelp Elite, and despite the name and “South Park” episode dedicated to us, we’re a pretty normal group of abnormally active Yelp users. If you…

    Marketing Landin Social- 18 readers -
  • How to Infuse SEO Into Your Social Presence

    … can employ to create a cohesive brand presence. Social is already a leading touch-point for consumers when it comes to searching for products and services. In this way, SEO has not become irrelevant, but it’s purpose is now more complex than before. Creating vanity URLs on Facebook or claiming business pages on Yelp and Google+ helps to create…

    AllFacebookin Social SEO Facebook How To's- 26 readers -
  • Street Fight Daily: Amazon Gets Patent for Futuristic Warehouses, The Rise of SaaS

    … Street Fight Daily: Amazon Gets Patent for Futuristic Warehouses, The Rise of SaaS December 30, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Receives a Patent for Drone-Powered, Floating Warehouses (VentureBeat) The e…

    Street Fight- 29 readers -
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