Yelp, Inc. is a multinational corporation headquartered in San Francisco, California, that operates an "online urban guide" and business review site. Yelp was founded by Jeremy Stoppelman and Russel Simmons in 2004. The company's Yelp website began as an email service for exchanging local business recommendations, and later introduced social networking features, discounts, and mobile applications. Yelp has extended its services to Australia, Brazil, Canada, Japan, Mexico, New Zealand, Singapore and parts of Europe.Google Inc. offered to buy the company in 2009, but Yelp's management team and board of directors failed to reach an agreement on the terms of the sale. Yelp Inc.
Posts about Yelp
  • Yelp Analysis Finds Bright Spots for Business Growth

    … A new economic outlook report released by the team at Yelp just this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. Looking at economic opportunities for businesses in 50 U.S. cities, Yelp found the most strength in warm weather locations. New…

    Stephanie Miles/ Street Fight- 12 readers -
  • Yelp introduces custom (local) audiences for national advertisers

    … Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local Audiences (YLA). The company is working with LiveRamp to transmit data to DSPs (demand side platforms) and exchanges where anonymous matching finds Yelp…

    Greg Sterling/ Marketing Land- 27 readers -
  • LBMA Podcast: Simon Properties, Little Caesars, Cheetos

    … LBMA Podcast: Simon Properties, Little Caesars, Cheetos August 25, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Simon Properties, Little Caesars, Cheetos, Brandify + Yelp and more. …

    Asif Khan/ Street Fight- 18 readers -
  • Can Yelp Extend Its Moment in the Sun?

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, we have officially entered the dog days of summer.

    Street Fight- 17 readers -
  • Openings and New Hires at Signpost, Vendasta, Spirited Media

    … Reporter, and and Editor at Variety. *** Looking for a job? Here are some new openings! Yelp is in the market for a channel sales manager in New York. Foursquare is looking a director of platform partnerships (East coast lead). AdRoll is looking a SF-based head of PR. HomeAdvisor’s Canadian arm, HomeStars, is looking to hire a Toronto-based a head…

    Geoff Michener/ Street Fight- 23 readers -
  • Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudgde

    Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudgde July 5, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon’s Plan to Challenge Google and Facebook is Fraught with Challenges (Business Insider) The company wants to rent reams of consumer data from .

    Street Fight- 18 readers -
  • Dead Fingers Still Walking?

    … Seven years ago I wrote a post entitled “Dead Fingers Walking?”, where I imagined Google notifying various yellow pages companies about the blindingly obvious fact that they were basically screwed: “But now, since we couldn’t buy Yelp, we have come to realize that perhaps showing links to yellow pages-type sites for local queries may be a tad…

    Andrew Shotland/ Street Fightin Google- 20 readers -
  • Chatbot Therapists, and 4 Other Stories We Loved in May

    … of the man who typed it. The Ringer: Woebot Is Therapy Inside a Chatbot* Selected by Joe Lazauskas, editor-in-chief *I’m cheating because this was published in June, but then again, Jordan isn’t getting this column out until the 6th, so who is he to judge? This story is about Woebot, a new invention that combines my two favorite things: cheap…

    The Content Strategist- 22 readers -
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