Yes Scotland is the organisation representing the parties, organisations, and individuals campaigning for a Yes vote in the Scottish independence referendum, 2014. It was launched in Edinburgh on 25 May 2012. Yes Scotland's chief executive is Blair Jenkins OBE, and Dennis Canavan is the chair of its advisory board. Stephen Noon, a long term employee and policy writer of the SNP, is Yes Scotland's chief strategist. Its principal opponent in the independence campaign is known as Better Together.