• 91% of Retail Brands Use Two or More Social Media Channels

    As social media has become more integrated into daily life, people are starting to use more than one network. According to Pew Research Center, more than one-half of adults use more than one social network. New data from email marketing software provider Yesmail indicates that marketers are also using multiple social media channels.

    Inside Facebook- 30 readers -
  • YesMail Adds External Email Triggers for Sports and Weather

    … struggling with setting up and deploying innovative triggered messages. Yesmail Trigger Intelligence allows marketers to harness the power of natural weather conditions and sporting events to setup triggered email campaigns that speak to their subscribers’ interests, location, and immediate environment, in real-time. Typically, email service providers…

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -