• #SFSNYC: How Local Tech Companies Can Reach Scale in the SMB Ecosystem

    … to door or they need to partner with one of the much larger companies in the space. At Street Fight Summit 2016, Rick Robinson, SVP at Urgently, Jonathan Cherins, EVP of Small Business & Partner at Yext, Michelle Roberts Green, Director of Local Sales Ops at the Weather Channel, and Faith Murphy, SMB Partner Development at Yahoo were in agreement…

    Street Fightin How To's- 5 readers -
  • Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

    … and Human Resources at Northwestern Mutual. Yext Appoints Marketing Veteran as Advisor Bob Kraut has been appointed to Yext’s Board of Advisors. Kraut brings years of marketing, franchise, and retail experience to the company. Before joining Yext, Kraut was Global Chief Marketing Officer at Papa John’s and SVP of Brand Marketing and Advertising…

    Geoff Michener/ Street Fight- 14 readers -
  • LBMA Podcast: Qualia + Ninth Decimal, Zagat, Euclid Analytics, and Yext

    … LBMA Podcast: Qualia + Ninth Decimal, Zagat, Euclid Analytics, and Yext August 5, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Qualia + NinthDecimal, Beco battery free beacons, Zagat, Localytics +DoubleClick, New York & Company + Shopkick, MobileXCo + GreenP, Euclid Analytics, Redbox + 7Eleven, Yext, RoamingAround, and Gravy. …

    Asif Khan/ Street Fight- 9 readers -
  • Openings and New Hires at Yext, Advice Local, Verve and Cuebiq

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Former Twitter VP Heads To Yext As Yext plans…

    Geoff Michener/ Street Fightin Twitter- 10 readers -
  • Openings and New Hires at Factual, Yext, xAd and ZypMedia

    … will apply directly to Pinterest’s growth initiatives. Internal Promotion at xAd Joining xAd in 2012 as a sales leader, Chad Hickey has assumed the role as chief revenue officer of the location-based mobile marketing company. xAd which raised $50M in 2014 continues to grow and reach over 300M people monthly due to its technology. Growth = Chief…

    Geoff Michener/ Street Fightin Paid Search Mobile- 17 readers -
  • 6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

    … installing beacons, WiFi, and other hyperlocal technologies as a way to generate heat maps that track customer flows. “It is wasn’t possible to view a store as a website and the departments as individual web pages before, but with heat mapping it now is,” explains Nick Stein of, a mobile SDK that enables retailers to get real-time position…

    Stephanie Miles/ Street Fight- 10 readers -
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