Yield Management

Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so.
Posts about Yield Management
  • Fixing Programmatic: Start At The Top

    … and energized global commerce markets – not to mention setting the stage for companies such as Amazon, eBay and Walmart. Similarly, digital media will be fundamentally changed as programmatic is more heavily embraced and the ability to increase profitability from use of programmatic increases. McLean knew the challenges he faced actually presented…

    Rob Rasko/ Marketing Landin Display- 12 readers -
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