Yield Management

Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so.
Posts about Yield Management
  • Fixing Programmatic: Start At The Top

    … yield management practices and incorporating better technology. The former focuses more on selling programmatic deals, educating your team on how to sell programmatic, forming new relationships with agencies, and getting buyers to ask for your brand via technology automation. Both sound like reasonable approaches with promising results. Ultimately…

    Rob Rasko/ Marketing Landin Display- 10 readers -
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