Yield Management

Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so.
Posts about Yield Management
  • Fixing Programmatic: Start At The Top

    “The only way out is through…” One of the greatest fears publishers face is an impending loss of revenue, based on the spread between what they earn selling their premium inventory and what they earn from programmatic. In some instances, the delta between publisher premium and programmatic can be as great as ten to one; in other words, some publishers’ programmatic ads are ...

    Rob Rasko/ Marketing Land- 10 readers -