• What is Programmatic Advertising & Marketing?

    … the next routine. In other words, the profile and lifecycle were still largely dependent upon the marketer. Sure, it was based on a lot of research and analysis… but the customer still wasn’t in charge of their own conversion path. Enter big data. The ability to apply machine learning and analyze data in real-time is allowing marketing technology…

    Douglas Karr/ Marketing Technology Blog- 43 readers -