Yoast Academy

  • New: Yoast Keyword research training!

    … Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today. The Yoast…

    Marieke Van De Rakt/ Yoastin SEO- 10 readers -
  • SEO copywriting training

    … own keyword research and write a genuine blog post. On both of these assignments you’ll receive feedback from a member of the Yoast team. Read more: ‘Our SEO copywriting training’ » …

    Marieke Van De Rakt/ Yoast- 15 readers -
  • Coming soon: SEO copywriting training

    … Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training. As of June 7, you’ll be able to purchase…

    Marieke Van De Rakt/ Yoastin SEO- 8 readers -
  • Today: launch of our Yoast SEO for WordPress training

    As of today it’s possible to become a certified Yoast SEO for WordPress expert! The Yoast SEO for WordPress training is available! In this course, you’ll learn all the ins and outs of our Yoast SEO plugin. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about the Yoast SEO for WordPress plugin.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Yoast SEO plugin tutorials

    Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost has made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of 33 screencasts will be available for free for all of our users! ...

    Marieke Van De Rakt/ Yoast- 12 readers -
    Earlier about the same topic:
  • Next week: Yoast SEO for WordPress Training

    … on the right, that you can place on your site. This badge links to your certificate on our site, so people can verify that you’re a real Yoast SEO for WordPress expert. Course will be updated regularly As our plugin changes regularly, in order to keep up with the latest changes in SEO, the Yoast SEO for WordPress training will change accordingly…

    Marieke Van De Rakt/ Yoastin SEO Blogging- 15 readers -
  • Launch of a new eBook: Blog SEO

    … As of today you will be able to buy our latest eBook: Blog SEO. Blog SEO is our most extensive eBook (containing 225 pages) in which we cover all SEO aspects needed for everyone owning or maintaining a blog. The blog SEO eBook is now priced at an introductory price of $19 (and will normally be priced at $25). Checkout $ 19 – Buy this eBook now…

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • Basic SEO training: don’t over-optimize

    …, this will not be the case. People will get very annoyed if they read the same keyword in every other sentence. So they will be bored with your text, not read it and click away.” Wondering if you’re using your keywords too often in your text? Be sure to check if you use the keyword enough, yet not too often with the Yoast SEO plugin for WordPress or Drupal Module…

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • Basic SEO training: product page optimization

    … If you’re a webshop owner, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about it. Can’t watch…

    Marieke Van De Rakt/ Yoastin SEO- 12 readers -
  • Basic SEO training: long tail keywords

    … Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more likely to convert…

    Marieke Van De Rakt/ Yoastin SEO- 15 readers -
  • Why you should buy the Yoast Basic SEO Training

    … Most of the SEO-skills we teach you in our Basic SEO training can also be learned in our blogposts and eBooks. So, why should you buy our Yoast Basic SEO training course then? In this post, I will give you 5 reasons to buy our training! 1. DIY SEO is cheaper than hiring Learning to do SEO yourself will always be much cheaper than hiring someone…

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • Basic SEO training: Mobile-Friendly Test

    … should adjust to improve the user experience on a mobile device. In our Basic SEO training Michiel shares how this test can help you improve your site for mobile users: Can’t view this Basic SEO training video? Check out the transcript below: Google is actually focusing on this a lot. We’ve already mentioned Mobilegeddon. And Mobilegeddon simply…

    Marieke Van De Rakt/ Yoastin SEO- 14 readers -
    Earlier about the same topic:
  • Academy products on sale: DIY SEO!

    … Want to optimize your website yourself? Do you know where to start? Do you know what to do? Yoast Academy offers several products that could really help you to optimize your website all by yourself. And because the holidays are coming we’d like to offer you something special! Our Basic SEO training now only costs $199! And also, all of our eBooks…

    Marieke Van De Rakt/ Yoastin SEO- 12 readers -
  • Basic SEO training: signal words

    … Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to use signal words at the right…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • Basic SEO training: clear call-to-action

    … Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is the call-to-action…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -