Yoast Academy

    • Welcome to the new Yoast Academy

      Yoast’s mission is SEO for everyone, and one way we work towards that is by providing knowledge on all aspects of SEO to everyone. Our blog has a wealth of knowledge, but it can be quite overwhelming: where to start? To help people easily learn all about a particular aspect of SEO, we also offer several SEO courses.

      Yoast- 15 readers -
  • Yoast Academy: Teach yourself SEO

    … a selection of in-depth courses on site structure, SEO copywriting, Yoast SEO for WordPress, basic SEO and technical SEO. The latest course added to the academy is Structured data and there are several currently in development, and this is only the beginning. According to Marieke, the Academy is an excellent addition to Yoast’s line of products…

    Yoastin SEO- 14 readers -
  • How to become an SEO expert

    …: the very basics of SEO, or how to write SEO-friendly copy, how to improve the structure of a site, or getting to grips with technical SEO aspects, and even applying structured data to your site. We’ll teach you how to tackle different aspects of SEO, step by step with lots of training videos, reading material and many challenging questions…

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • Coming soon: Structured data training!

    … Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll…

    Marieke Van De Rakt/ Yoast- 16 readers -
    Earlier about the same topic:
  • New: Yoast Keyword research training!

    … Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today. The Yoast…

    Marieke Van De Rakt/ Yoastin SEO- 19 readers -
  • SEO copywriting training

    … own keyword research and write a genuine blog post. On both of these assignments you’ll receive feedback from a member of the Yoast team. Read more: ‘Our SEO copywriting training’ » …

    Marieke Van De Rakt/ Yoast- 22 readers -
  • Coming soon: SEO copywriting training

    … Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training. As of June 7, you’ll be able to purchase…

    Marieke Van De Rakt/ Yoastin SEO- 15 readers -
  • Today: launch of our Yoast SEO for WordPress training

    … As of today it’s possible to become a certified Yoast SEO for WordPress expert! The Yoast SEO for WordPress training is available! In this course, you’ll learn all the ins and outs of our Yoast SEO plugin. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about the Yoast…

    Marieke Van De Rakt/ Yoastin SEO Blogging- 20 readers -
  • Yoast SEO plugin tutorials

    … Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost has made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of 33 screencasts…

    Marieke Van De Rakt/ Yoastin SEO- 24 readers -
    Earlier about the same topic:
  • Next week: Yoast SEO for WordPress Training

    … Next week, on March 30, we’ll release our Yoast SEO for WordPress training. After our Basic SEO training, this will be the second course we offer at Yoast Academy! Videos for all features of Yoast SEO The Yoast SEO for WordPress training consists of many training videos and even more screencasts. Joost de Valk will teach you step by step what…

    Marieke Van De Rakt/ Yoastin SEO Blogging- 23 readers -
  • Launch of a new eBook: Blog SEO

    … As of today you will be able to buy our latest eBook: Blog SEO. Blog SEO is our most extensive eBook (containing 225 pages) in which we cover all SEO aspects needed for everyone owning or maintaining a blog. The blog SEO eBook is now priced at an introductory price of $19 (and will normally be priced at $25). Checkout $ 19 – Buy this eBook now…

    Marieke Van De Rakt/ Yoastin SEO- 19 readers -
  • Basic SEO training: don’t over-optimize

    …, this will not be the case. People will get very annoyed if they read the same keyword in every other sentence. So they will be bored with your text, not read it and click away.” Wondering if you’re using your keywords too often in your text? Be sure to check if you use the keyword enough, yet not too often with the Yoast SEO plugin for WordPress or Drupal Module…

    Marieke Van De Rakt/ Yoastin SEO- 33 readers -
  • Basic SEO training: product page optimization

    … If you’re a webshop owner, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about it. Can’t watch…

    Marieke Van De Rakt/ Yoastin SEO- 19 readers -
  • Basic SEO training: long tail keywords

    … Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more likely to convert…

    Marieke Van De Rakt/ Yoastin SEO- 22 readers -