YouGov is an international internet-based market research firm, founded in the UK in May 2000 by Stephan Shakespeare (current Chief Executive Officer), and Nadhim Zahawi, former CEO.YouGov's former Chief Executive Officer Nadhim Zahawi resigned from the board to stand in the 2010 General Election and is now a Conservative Party MP for Stratford-on-Avon. The current CEO, Stephan Shakespeare, stood in the 1997 general election as the Conservative candidate for Colchester.YouGov's Chairman since April 2007 is Roger Parry, replacing political commentator Peter Kellner who now serves as President of the company.
Posts about Yougov
  • Facebook Users’ Reactions to Reactions: ‘Meh’ (Survey)

    … Not surprisingly, a new survey by YouGov found lukewarm support for Facebook’s recently introduced Reactions and continued desire for a dislike button. YouGov found that 66 percent of respondents to its survey approved of Reactions, while just 14 percent disliked them. However, only 24 percent “strongly approve,” while 42 percent “somewhat…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Consumers Value Video Content Authenticity and Ratings

    … Content Marketing, Executive's Corner, Owned Media, Shared Media For better or for worse, online consumers value authentic content, even when they aren’t entirely sure they trust that content. That’s where online reviews and ratings can make (or break) your firm. According to a recent YouGov report, 87 percent of Americans value online star…

    Jonathan Crowl/ Relevancein Social Content- 15 readers -
  • Finding and understanding your online audience

    …, person or ‘thing’ (I’m not sure what thing means) and it will bring back the profile of that person in terms of what differentiates them. So this example is looking at Coca Cola customers and you can click into any of the options to see more information. You can check the tool out yourself here, unfortunately it will only provide UK data however…

    Laura Crimmons/ State of Digitalin Content- 23 readers -
  • Eight online marketing statistics we've seen this week

    … Europe has seen two years of decline but is set see positive growth of 2.7% in 2014, driven by the UK advertising market forecast of +7.5% this year. Digital will increase its total share of spend, reaching 20.5% in 2014 and 22.6% in 2015. Wearables Law firm Osborne Clarke has surveyed UK consumers with YouGov to gauge attitudes to wearable tech…

    Ben Davis/ Econsultancyin Social Facebook Twitter- 4 readers -
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