YouGov is an international internet-based market research firm, founded in the UK in May 2000 by Stephan Shakespeare (current Chief Executive Officer), and Nadhim Zahawi, former CEO.YouGov's former Chief Executive Officer Nadhim Zahawi resigned from the board to stand in the 2010 General Election and is now a Conservative Party MP for Stratford-on-Avon. The current CEO, Stephan Shakespeare, stood in the 1997 general election as the Conservative candidate for Colchester.YouGov's Chairman since April 2007 is Roger Parry, replacing political commentator Peter Kellner who now serves as President of the company.
Posts about Yougov
  • Facebook Users’ Reactions to Reactions: ‘Meh’ (Survey)

    … Not surprisingly, a new survey by YouGov found lukewarm support for Facebook’s recently introduced Reactions and continued desire for a dislike button. YouGov found that 66 percent of respondents to its survey approved of Reactions, while just 14 percent disliked them. However, only 24 percent “strongly approve,” while 42 percent “somewhat…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Consumers Value Video Content Authenticity and Ratings

    … Content Marketing, Executive's Corner, Owned Media, Shared Media For better or for worse, online consumers value authentic content, even when they aren’t entirely sure they trust that content. That’s where online reviews and ratings can make (or break) your firm. According to a recent YouGov report, 87 percent of Americans value online star…

    Jonathan Crowl/ Relevancein Social Content- 11 readers -
  • Finding and understanding your online audience

    … countries, genders and ages. There is also the YouTube Trends Map feature but either this only works in the US at the moment or I’m not smart enough to find out how to change country! YouGov Profiler This is a new tool (I believe) and I have to say I really like it – but then I find any kind of data tool interesting! It allows you to put in a brand…

    Laura Crimmons/ State of Digitalin Content- 11 readers -
  • Eight online marketing statistics we've seen this week

    …. There has been strong performance in the US and UK, with Western Europe returning to positive growth. The 5% forecast is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Levels of advertising spend in North America are expected to exceed the pre-recession peak in 2007 for the first time by the end of 2014. Western…

    Ben Davis/ Econsultancyin Social Facebook Twitter- 2 readers -
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