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Here’s what you missed while spending half your waking hours attending to your office fantasy football team… The Best Branded Content of August In my monthly roundup of the best branded content, I examine an emerging trend in the marketing world: the lines between digital and traditional advertising are becoming increasingly blurred.
… or her expertise to the device at hand. The user, the videos seem to say, is the power source, exerting his or her influence to make or do something great. Increasingly, tech companies are eschewing traditional ad campaigns for branded stories that live online. Microsoft Stories—including “Snow Fall”-esque installments like “88 Acres” and “Station Q…