Youth Marketing

Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35. More specifically, there is the teen marketing, targeting people age 13 to 19, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting young professionals, typically ages 21 and 35The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
Posts about Youth Marketing
  • How to Identify a Hungry Market For Your Next Digital Product

    … this as a “cart before the horse” type of thing. Yes, of course your product has to be the best it can be, the absolute finest you’re capable of AT THAT TIME. But what lots of product owners fail to place enough emphasis on is the marketing of their product, and in my opinion it’s equally important, if not more so, than the actual product itself…

    Famous Bloggersin How To's- 20 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    …, the artists of EMI Music, Virgin Mobile, The National Football League, MTV, Saturday Night Live and The Quaker Oats Company. While at MTV, he played a central role in the launch of “Beavis & Butthead,” “The Jon Stewart Show,” “The Real World,” and the Peabody Award-winning “Choose or Lose” voter awareness campaign, and was recognized as one…

    Amy Gesenhues/ Marketing Landin Social Twitter- 12 readers -
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