Youth Marketing

Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35. More specifically, there is the teen marketing, targeting people age 13 to 19, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting young professionals, typically ages 21 and 35The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
Posts about Youth Marketing
  • How to Identify a Hungry Market For Your Next Digital Product

    … for success. Psychology 101 Any type of marketing, whether online or offline, is all about psychology. You must get in the head of potential buyers and understand what makes them pull the purchasing trigger. People buy things for all kinds of reasons, but their right at the top of the list is to either relieve a pain they’re suffering from…

    Famous Bloggersin How To's- 24 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … “Play Football,” and built up the company’s retail division with the introduction of the “NFL Shop.” In addition to his more than 25 years in marketing, Handler was CEO for Burly Bear Network, a start-up cable network and youth marketing company. While leading Burley Bear Network, he more than tripled revenues in two years time before selling…

    Amy Gesenhues/ Marketing Landin Social Twitter- 12 readers -