Youth Marketing

Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35. More specifically, there is the teen marketing, targeting people age 13 to 19, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting young professionals, typically ages 21 and 35The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
Posts about Youth Marketing
  • How to Identify a Hungry Market For Your Next Digital Product

    … Creating the best product possible is what all digital product developers strive for. After all, first impressions count, right? And I think it’s only fair to inform you that if your product is inferior, your customers will be happy to let you know about it. They’ll also let all their friends know as well, and your business will suffer…

    Famous Bloggersin How To's- 26 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … of America’s Top 100 Marketers by Advertising Age. His sports marketing background includes time as the senior vice president of marketing and fan development for The National Football League. During his six-year tenure for the league, he led the creation of its first imaging campaign, “Feel The Power,” developed the NFL’s integrated youth initiative…

    Amy Gesenhues/ Marketing Landin Social Twitter- 18 readers -
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