Youtility

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • It’s Time to Own Your Social Community

    … The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Some of these online conversation venues were organized by and for hobbyists…

    Jay Baer/ Convince and Convert- 19 readers -
  • How to Embrace Collaborative Content

    … Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author. Jay and Content Pros’ host, Amber Naslund…

    Jess Ostroff/ Convince and Convertin Social Content How To's- 17 readers -
  • Facebook Just Told Us How to Do Facebook Marketing

    … not show that, because it’s probably more important that they learn about their friend who had a baby and their baby is healthy.” If a business is sharing useful content, then we’ll show that in News Feed. ~ Mark Zuckerberg Mark Zuckerberg Just Told Us to Create Youtility As defined in my book, Youtility is “marketing so useful, people would pay…

    Jay Baer/ Convince and Convertin Social Content How To's- 556 readers -
  • Here’s how you make marketing people love

    Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors.

    Jay Baer/ Convince and Convert- 11 readers -
  • How to Create Content That Sells

    … The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum…

    Convince and Convertin Content How To's- 1 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 12 readers -
  • You Are Not the Star of Your Content Marketing

    … I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might…

    Jay Baer/ Convince and Convertin Content- 9 readers -
  • 2014 Summer Reading List for Marketers

    … time to head to your local bookstore or break out your eReader of choice, and check out some of these books on our summer reading list for marketers! 1. How to Become a Marketing Superstar - Jeff Fox How to Become a Marketing Superstar is intelligent, practical, inspiring, and should be on the list of every marketing professional this summer…

    Pamela Nichols/ ROI Factor Blog- 10 readers -
  • The Two Letters That Ensure Marketing and PR Failure

    … of examples regarding how to avoid the curse of that 2-letter word, I suggest you check out YouTility by Jay Baer. While the specific examples may not be possible for your type of organization, Jay illustrates how focusing on “you” can pay great dividends, particularly in the world of apps. It can’t all be “you,” but erring on the side of “you…

    Margie Clayman/ Vocus Blog- 12 readers -
  • Why Content is Fire and Social Media is Gasoline

    … This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). Terry: How important is it to create…

    Jay Baer/ Convince and Convertin Social Content- 15 readers -
  • How to Use Networking 3.0 to Make New Connections

    … The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still…

    Convince and Convert- 5 readers -
  • This is the true purpose of content marketing

    … that has real value. Otherwise, what you end up with is a brochure, but you just call it content marketing. Content without value isn’t content, it’s a brochure. (click to tweet) Terry: Yeah. So how do you define value in terms of content marketing? Jay: What I always talk about is “Youtility” of course, based on my book by the same name…

    Jay Baer/ Convince and Convertin Content- 17 readers -
  • 8 Stops on the Path to a Better Blog

    … into a broader idea. They provide Youtility to your audience and are the kind of content that will perform well in search. By using these activity-list blog posts as the backbone of its blog content and thinking about the youtility of every blog post for its audience, BAGC can provide the kind of useful content that will keep engaging readers. 3 More…

    Convince and Convertin Social Content- 3 readers -
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