Youtility

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • It’s Time to Own Your Social Community

    … community whom I profiled in my book Youtility), owns the definitive e-commerce store for pellet and drum smokers, sub-genres of the larger BBQ community that prizes cooking delectable meats “low and slow.” One of the primary ways Sterling generates revenue on BigPoppaSmokers.com (as well as product ideas and customer intelligence) is through his…

    Jay Baer/ Convince and Convert- 11 readers -
  • How to Embrace Collaborative Content

    … for content marketers to produce content that is valuable. Watch out for video content, content amplification, and human resources while you’re at it. What did you want to be when you grew up? For about a seven-year period of high school into college, Jay’s only goal in life was to be a reporter for the Washington Post, an investigative reporter…

    Jess Ostroff/ Convince and Convertin Social Content How To's- 14 readers -
  • Facebook Just Told Us How to Do Facebook Marketing

    … First, the Reachpocalypse, where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant…

    Jay Baer/ Convince and Convertin Social Content How To's- 552 readers -
  • Here’s how you make marketing people love

    … of potential client. At this stage, these clients are primarily interested in information about communities, regional amenities, and lifestyle optimization in general. Youtility at the top of the funnel increases your potential customer base by being helpful beyond real estate. The middle of the funnel (MOFU) is where most real estate marketing…

    Jay Baer/ Convince and Convertin Social Twitter How To's- 9 readers -
  • How to Create Content That Sells

    … The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum…

    Convince and Convertin Content How To's- 1 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 6 readers -
  • You Are Not the Star of Your Content Marketing

    … I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings. Many companies do this today, including Columbia Sportswear’s “What Knot to... Read the whole entry... » …

    Jay Baer/ Convince and Convertin Content- 9 readers -
  • 2014 Summer Reading List for Marketers

    … their creative potential as a skill, and not a gift. The Kelley brothers have truly bridged the gap between childlike imagination, and the constructive tendencies of today's modern businessman. Once again, these core themes translate well to marketing and make for an engaging, mind-opening read. 4. YOUTility - Jay Baer If you want your marketing…

    Pamela Nichols/ ROI Factor Blog- 8 readers -
  • The Two Letters That Ensure Marketing and PR Failure

    … of examples regarding how to avoid the curse of that 2-letter word, I suggest you check out YouTility by Jay Baer. While the specific examples may not be possible for your type of organization, Jay illustrates how focusing on “you” can pay great dividends, particularly in the world of apps. It can’t all be “you,” but erring on the side of “you…

    Margie Clayman/ Vocus Blog- 8 readers -
  • Why Content is Fire and Social Media is Gasoline

    This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool).

    Jay Baer/ Convince and Convert- 13 readers -
  • How to Use Networking 3.0 to Make New Connections

    … or an introduction. And you’ll be even more amazed at how much people appreciate it when someone helps them with no personal agenda in their back pocket. It’s similar in practice to the example of @HiltonSuggests, which Jay shares in Youtility, except in this case you go about it with the intention of advocating for your clients and network. Do you proactively represent your best clients and professional relationships online? I’d love to hear what’s working for you. …

    Convince and Convert- 5 readers -
  • This is the true purpose of content marketing

    … that has real value. Otherwise, what you end up with is a brochure, but you just call it content marketing. Content without value isn’t content, it’s a brochure. (click to tweet) Terry: Yeah. So how do you define value in terms of content marketing? Jay: What I always talk about is “Youtility” of course, based on my book by the same name…

    Jay Baer/ Convince and Convertin Content- 17 readers -
  • 8 Stops on the Path to a Better Blog

    … You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services? In last month’s Blog Rescue column, we took a look…

    Convince and Convertin Social Content- 3 readers -
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