Youtility

  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • It’s Time to Own Your Social Community

    …, such as KarateForums.com and many others owned and operated by my friend Patrick O’Keefe. Other discussion boards and forums were built and managed by brands, as a special place for enthusiasts to gather and interact. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. The Rise…

    Jay Baer/ Convince and Convert- 13 readers -
  • How to Embrace Collaborative Content

    … Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author. Jay and Content Pros’ host, Amber Naslund…

    Jess Ostroff/ Convince and Convertin Social Content How To's- 16 readers -
  • Facebook Just Told Us How to Do Facebook Marketing

    … not show that, because it’s probably more important that they learn about their friend who had a baby and their baby is healthy.” If a business is sharing useful content, then we’ll show that in News Feed. ~ Mark Zuckerberg Mark Zuckerberg Just Told Us to Create Youtility As defined in my book, Youtility is “marketing so useful, people would pay…

    Jay Baer/ Convince and Convertin Social Content How To's- 554 readers -
  • Here’s how you make marketing people love

    … Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. One…

    Jay Baer/ Convince and Convertin Social Twitter How To's- 10 readers -
  • How to Create Content That Sells

    … The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum…

    Convince and Convertin Content How To's- 1 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 9 readers -
  • You Are Not the Star of Your Content Marketing

    … I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings. Many companies do this today, including Columbia Sportswear’s “What Knot to... Read the whole entry... » …

    Jay Baer/ Convince and Convertin Content- 9 readers -
  • 2014 Summer Reading List for Marketers

    … their creative potential as a skill, and not a gift. The Kelley brothers have truly bridged the gap between childlike imagination, and the constructive tendencies of today's modern businessman. Once again, these core themes translate well to marketing and make for an engaging, mind-opening read. 4. YOUTility - Jay Baer If you want your marketing…

    Pamela Nichols/ ROI Factor Blog- 9 readers -
  • The Two Letters That Ensure Marketing and PR Failure

    … of examples regarding how to avoid the curse of that 2-letter word, I suggest you check out YouTility by Jay Baer. While the specific examples may not be possible for your type of organization, Jay illustrates how focusing on “you” can pay great dividends, particularly in the world of apps. It can’t all be “you,” but erring on the side of “you…

    Margie Clayman/ Vocus Blog- 11 readers -
  • Why Content is Fire and Social Media is Gasoline

    … This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). Terry: How important is it to create…

    Jay Baer/ Convince and Convertin Social Content- 14 readers -
  • How to Use Networking 3.0 to Make New Connections

    … or an introduction. And you’ll be even more amazed at how much people appreciate it when someone helps them with no personal agenda in their back pocket. It’s similar in practice to the example of @HiltonSuggests, which Jay shares in Youtility, except in this case you go about it with the intention of advocating for your clients and network. Do you proactively represent your best clients and professional relationships online? I’d love to hear what’s working for you. …

    Convince and Convert- 5 readers -
  • This is the true purpose of content marketing

    … that has real value. Otherwise, what you end up with is a brochure, but you just call it content marketing. Content without value isn’t content, it’s a brochure. (click to tweet) Terry: Yeah. So how do you define value in terms of content marketing? Jay: What I always talk about is “Youtility” of course, based on my book by the same name…

    Jay Baer/ Convince and Convertin Content- 17 readers -
  • 8 Stops on the Path to a Better Blog

    … into a broader idea. They provide Youtility to your audience and are the kind of content that will perform well in search. By using these activity-list blog posts as the backbone of its blog content and thinking about the youtility of every blog post for its audience, BAGC can provide the kind of useful content that will keep engaging readers. 3 More…

    Convince and Convertin Social Content- 3 readers -
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