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  • PewDiePie on YouTube Red: ‘Adblock Has Actual Consequences’

    … Felix Kjellberg, better known by his YouTube username PewDiePie, has addressed the issues surrounding YouTube Red. The platform is YouTube’s recently announced paid subscription service, which allows users to pay $10 per month to remove ads from the service. PewDiePie has more than 40 million YouTube subscribers, and will create content that’s…

    Inside Facebookin Social YouTube- 19 readers -
  • Are Your Video Ads Being Seen?

    … advertising platforms to try to identify the factors that help determine the viewability of those video ads. What counts as viewable? A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau…

    Douglas Karr/ Marketing Technology Blog- 30 readers -