Youtube Advertising

  • PPC Video Campaign Targeting Methods You Shouldn’t Forget

    … March 2, 2017 YouTube campaigns have always made deeper targeting available to the advertisers. I loved video campaigns from the beginning because I could target by age, gender, parental status, household income, and more. But while those layered targets are great, it’s not enough for me. I’m greedy like the Little Mermaid. “I want…

    PPC Heroin Paid Search YouTube- 14 readers -
  • Google To Let Advertisers Use Search Data For YouTube Ad Targeting

    … February 22, 2017 As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions that will allow advertisers to reach customers across screens in more effective ways. Last month, Google finally announced that they would be allowing users to use search data for YouTube targeting. Up until now…

    PPC Heroin Social Google YouTube- 18 readers -
  • Is Your Marketing House Built on a Rock or Sand?

    …-term strategy to keep the platform alive – even at the content producers’ expense. YouTube YouTuber Philip DeFranco has almost 5 million subscribers and over a billion and a half views on YouTube. He’s spent years fine-tuning his craft and has turned his vlog into a good living. Recently, however, he received notice that the site would no longer…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Meet The Brands Who Broke Into the Mainstream with YouTube

    … to the party here are four shining examples of YouTube marketing success. 4 Brands Who Gained Success via YouTube Marketing GoPro: Let’s kick things off with one of the biggest Cinderella stories in YouTube advertising history. Nowadays everyone has heard of GoPro, and there’s a good reason these ubiquitous wearable cameras are on folks’ radars: because…

    ReelSEOin Social EMail Content YouTube- 18 readers -
  • New YouTube Sponsored Cards Offer Extra Income for Creators

    … In addition to its other advertising formats, YouTube has launched another for creators who are monetizing their video content on the site. YouTube confirms that the new Cards will 'display content that may be relevant' to that featured in your video, such as different products or services.Creators won't need to do a thing to start benefiting…

    Carla Marshall/ ReelSEOin Social YouTube- 35 readers -
  • The Brands and Agencies Behind the Most Popular Video Ads on YouTube

    … At the 2015 IAB MIXX Conference, YouTube (along with other sponsors) ran a print ad in the print version of the program. (How retro, right? And for an interactive advertising conference about “the emergence of a mind-blowing, beautiful, consumer-centric digital world,” no less!). But, the print ad contained information that I hadn't seen…

    Greg Jarboe/ ReelSEOin Social YouTube- 24 readers -
  • PewDiePie on YouTube Red: ‘Adblock Has Actual Consequences’

    … Felix Kjellberg, better known by his YouTube username PewDiePie, has addressed the issues surrounding YouTube Red. The platform is YouTube’s recently announced paid subscription service, which allows users to pay $10 per month to remove ads from the service. PewDiePie has more than 40 million YouTube subscribers, and will create content that’s…

    Inside Facebookin Social YouTube- 16 readers -
  • 5 Reasons to Become a YouTube Advertiser

    …. 5 In a media world where Super Bowl ads cost millions of dollars per 30 seconds, only big brands can survive. What YouTube brings to the table is an opportunity for companies of any size to enter to enter a level—yet ever expanding—playing field. From a cost-to-ROI perspective, YouTube makes sense as an advertising channel. On average, shifting 18…

    Ritika Puri/ Adknowledge Blogin Social YouTube- 35 readers -
  • Every Media Buyer Needs to Know these 5 Digital Video Trends

    … Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand. To achieve the best results…

    Ritika Puri/ Adknowledge Blogin YouTube- 30 readers -
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