Youtube And Video

  • Four marketing mega trends nobody’s talking about

    … people communicate but not a lot of marketers are talking about this yet. 3. The Influence Crunch In 2012, influence marketing was not much of a thing but I predicted in the book Return On Influence that it would become a mainstream marketing activity. That’s one prediction I got right! The reason behind the trend is simple. Nobody sees ads on TV…

    {grow}in Social Content Twitter- 19 readers -
  • How do you make your content the signal instead of the noise?

    …-blocking are pushing marketing dollars into new places. An unlikely source of content innovation — printed magazines and books. Innovations to merge games with serious editorial content to drive page views and engagement. Surprising insights on what almost every marketer is missing when it comes to creating effective video content…

    {grow}in Social Content- 9 readers -
  • Why “rich content” is central to your social media strategy

    … – no. To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content:” A blog. A podcast. A video series. … and in some cases visual content like photography (certainly an organization…

    {grow}in Social Content Blogging- 15 readers -
  • The business case for unbranded content

    …. The beauty of the film is that the content was about the content and the awkwardness of a first kiss, not about the clothes (although it did feature Wren clothes): If you can’t view this video in your browser, you can see it on YouTube: First Kiss. The only way you would know who created this film are brief words at the beginning: “presented…

    {grow}in Social Content- 15 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … knowing they need to move content like their careers depended on it … because it does. I recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism for a glimpse of the cutting edge of content marketing. It was an eye-opening experience because it showed me…

    {grow}in Social Content- 17 readers -
  • The future of content marketing strategy

    … In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough…

    {grow}in EMail Content- 11 readers -
  • Can traditional TV succeed as mainstream video?

    … creation. They are used to creating high-quality content to match broadcasters’ and audiences’ standards. Such production level is costly. It is not trivial for them to develop a “lean startup” or “bootstrapping” type of thinking. They put in the same effort and resources behind content for the web as they do for TV content. They are dependent on cable…

    {grow}in Content- 12 readers -
  • What are the best social media platforms for your business?

    … kind of like throwing a message in a bottle into the ocean, isn’t it? You don’t really know who will read it … or if anyone will. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. There is a good chance they will actually see it. The goal of social media marketing is to direct more audience member…

    {grow}in Social Facebook Twitter YouTube- 10 readers -
  • How to make a living on Vine

    … exist. I make fun of current events and stuff in the news … but always with respect. You often use special effects like stop motion to create zany scenarios. On average, how much time does it take each day to edit and produce a Vine video? Some videos I can come up with in a minute or less. But most of my Vines take much more time, 10-30 minutes…

    {grow}in Social How To's- 8 readers -
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