Youtube And Video

    • 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

      {grow}- 22 readers -
  • Digital marketing: A discussion on three touchy subjects

    … BY MARK SCHAEFER On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube’s deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm…

    {grow}in Social- 9 readers -
  • Is it OK to use my private conversation in a Facebook Live broadcast?

    … consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Unsplash.com The post Is it OK to use my private conversation in a Facebook Live broadcast? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 9 readers -
  • An indispensable guide to 12 possible content marketing strategies

    … want to appease Google and attract organic traffic? Well, it depends. I decided to create a very simple guide to clarify and simplify your content marketing strategies based on your business goals and the type of content that can best achieve those goals. Ready? First, let’s identify four common content business goals and the three basic content…

    {grow}in Content- 25 readers -
  • Why the content marketing future is NOT in video content

    … By Mark Schaefer A friend and I were recently discussing the many forecasts of video content taking over the internet. “I don’t see it,” he said. “Personally I am not a big video content consumer. My son and I will be sitting at the table eating breakfast and looking at the sports page. I’ll be reading a story about the game and my son…

    {grow}- 19 readers -
  • Finding your place on the web, when it seems so crowded out here

    … in an era of innovation in new content formats. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives. One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded digital marketing space through…

    {grow}in Social- 15 readers -
  • Carthage must be destroyed – and Facebook competition too.

    … nonetheless. Facebook buried Larry Page’s misguided attempt to enter the social arena. By 2014, not only had Facebook secured it’s place at the pinnacle of social, they’d also given themselves confidence to take on any perceived threat. Like video. For nearly ten years at that point, the online video space had been dominated by YouTube…

    {grow}in Social- 27 readers -
  • New research reveals Americans migrating to three social media platforms

    … in the making: The Infinite Dial. Some of the highlights of this show: The social media shake-out: Why Snapchat will last and Twitter is in trouble Emergence of smart speakers (like Google Home and Alexa) … and why Apple is falling behind. The profound implications of the extraordinary growth in video subscriptions The decline…

    {grow}in Social- 34 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … the video above, you can view it on YouTube: Make it Count. Those are a few highlights and I want to emphasize these are not necessarily my opinions, they are the views of the speakers. Check out part 2 tomorrow! Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}- 41 readers -
  • New media, new culture and how it’s confounding brands

    … By Mark Schaefer If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube. He pulls in more money each year than most Hollywood movie stars…

    {grow}in How To's- 28 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 26 readers -
  • The State of Video Streaming

    … Kiki Schirr, {grow} Contributing Columnist There’s a lot going on in the video streaming world right now. It can seem difficult to keep up. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. The Death of Meerkat… is Periscope next? Meerkat is dead. (Long live HouseParty…

    {grow}in Social Content- 10 readers -
  • Five new content forms rocking the marketing airwaves

    …: ceros, content marketing, digital innovation, infographic tools, mobile marketing Posted in Content Marketing, corporate communications, Infographics, innovation, Mobile marketing, visual communication, YouTube and video | No Comments » All posts …

    {grow}in Social Content- 19 readers -
  • Four marketing mega trends nobody’s talking about

    … courtesy Flickr CC and Balint Foldesi Related Posts Tags: google +, mark schaefer, marketing trends. facebook, Twitter Posted in Artificial Intelligence, Big Data and Analytics, Content Marketing, Content Shock, Facebook marketing, futurist, Google techologies, Influence and Power, Influence marketing, Mobile marketing, Return On Influence, Social Media best practices, Social Media Strategy, Twitter, YouTube and video | No Comments » All posts …

    {grow}in Social Content Twitter- 36 readers -
  • How do you make your content the signal instead of the noise?

    … In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad…

    {grow}in Social Content- 22 readers -
  • Why “rich content” is central to your social media strategy

    … – no. To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content:” A blog. A podcast. A video series. … and in some cases visual content like photography (certainly an organization…

    {grow}in Social Content Blogging- 17 readers -
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