Youtube And Video

  • Four marketing mega trends nobody’s talking about

    …. It’s time to give up and surrender to Facebook. They want the content, you’ll have to give them the content. Seriously. It’s time to surrender. People don’t want to visit your website any more. They don’t even want your app. They want all their information in their newstream. This means we will be optimizing for Facebook — as well as Google…

    {grow}in Social Content Twitter- 14 readers -
  • How do you make your content the signal instead of the noise?

    … 77 Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher References for this podcast Ad blocking to cost $12 billion Kickstarter project for print-only tennis magazine Most people watch…

    {grow}in Social Content- 9 readers -
  • Why “rich content” is central to your social media strategy

    … Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the web to try…

    {grow}in Social Content Blogging- 14 readers -
  • The business case for unbranded content

    … In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Power on the web comes from social sharing and that happens by focusing your resources…

    {grow}in Social Content- 15 readers -
  • Break the mold: Why content marketing needs to be like a chalupa

    A few weeks ago, I wrote a blog post called “5 Reasons most content marketing is FAR behind where it needs to be.” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. A more legitimate analogy for our present day is that we need to think like fashion designers.

    {grow}- 22 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    …, not a publisher, to win today. 2) Approach new platforms with urgency Many major news outlets approach social media channels with a frenzied pace of innvoation.. They are not just dabbling in emerging media platforms, they’re trying to make anything and everything work in an effort to connect with new customers first: The acclaimed Frontline news…

    {grow}in Social Content- 14 readers -
  • What are the most reliable content channels to connect with customers?

    I recently had a chance to hear entrepreneur and author Joe Pulizzi speak about his wonderful new book Content Inc and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. With organic reach on Facebook declining for most businesses and content saturation occurring for ...

    {grow}- 21 readers -
  • The future of content marketing strategy

    … marketing topics such as: Why video rules as a content form and the demographic change driving growth in this channel. How to maintain a cost-effective content creation strategy The myth of audience overlap Why Jay has launched seven podcasts and his monetization strategy Why curation has opened up a new customer connection…

    {grow}in EMail Content- 11 readers -
  • Can traditional TV succeed as mainstream video?

    … By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. It felt like TV’s days were numbered. Our water cooler talks back then were all about how the internet would soon…

    {grow}in Content- 12 readers -
  • What are the best social media platforms for your business?

    … kind of like throwing a message in a bottle into the ocean, isn’t it? You don’t really know who will read it … or if anyone will. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. There is a good chance they will actually see it. The goal of social media marketing is to direct more audience member…

    {grow}in Social Facebook Twitter YouTube- 10 readers -
  • How to make a living on Vine

    … recognized on the street in New York. He wanted to ask me some questions about the future of the Internet, so I invited him to have a Skype chat. I discovered that Juan Pablo is a talented, grounded, and extraordinary young man with a vision of accomplishing much more in this world beyond funny Vine videos. I wanted to share his story with you. Here…

    {grow}in Social How To's- 8 readers -
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