Youtube And Video

    • Drones, Bots and AI oh my. SXSW highlights

      By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse.

      {grow}- 18 readers -
    • New research reveals Americans migrating to three social media platforms

      By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years in the making: The Infinite Dial.

      {grow}in Social- 17 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 18 readers -
  • Four marketing mega trends nobody’s talking about

    …. First the bad news: All this public social data and engagement is going behind a privacy wall. Now the good news: A lot of private information that used to be in text messaging is now in the hands of the Facebook overlords. If they decide to share that data with us, marketing will be revolutionized. This is an enormous shift in how and where…

    {grow}in Social Content Twitter- 28 readers -
  • How do you make your content the signal instead of the noise?

    … courtesy Flickr CC and Robin The post How do you make your content the signal instead of the noise? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why “rich content” is central to your social media strategy The silver lining in the bad news about content marketing The business case for unbranded content Brand bullying and other things that need to change Are you ready for the mega-shift from social media to private media? …

    {grow}in Social Content- 12 readers -
  • Why “rich content” is central to your social media strategy

    … – no. To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content:” A blog. A podcast. A video series. … and in some cases visual content like photography (certainly an organization…

    {grow}in Social Content Blogging- 16 readers -
  • The business case for unbranded content

    … In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Power on the web comes from social sharing and that happens by focusing your resources…

    {grow}in Social Content- 16 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … you use this for serious news? YikYak is a new social media channel that serves up local comments anonymously (it was recently at the heart of the protests at University of Missouri). BBC partnered with YikYak to uncover trends and comments during the recent Canadian elections. A service called Telegram is a very popular news delivery app…

    {grow}in Social Content- 19 readers -
  • The future of content marketing strategy

    … In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough…

    {grow}in EMail Content- 12 readers -
  • Can traditional TV succeed as mainstream video?

    …, know-how and talent to create high-quality, professional video content. According to Youtube, 300 hours of video content are uploaded to their platform every minute. Only a few of these hours could be considered to be interesting, high quality, appealing content. They have free TV screen time on their current TV channels/shows/talents and brands…

    {grow}in Content- 12 readers -
  • What are the best social media platforms for your business?

    … Facebook is undeniably important, let’s stack it up to the other platforms in the context of our ultimate goal of building an actionable audience. In this analysis, I am covering the top social media platforms based on visits, plus a few others like Slideshare and Meerkat for fun. Here’s my analysis: If you were to draw an arrow from the lower left…

    {grow}in Social Facebook Twitter YouTube- 11 readers -
  • How to make a living on Vine

    … exist. I make fun of current events and stuff in the news … but always with respect. You often use special effects like stop motion to create zany scenarios. On average, how much time does it take each day to edit and produce a Vine video? Some videos I can come up with in a minute or less. But most of my Vines take much more time, 10-30 minutes…

    {grow}in Social How To's- 9 readers -
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