Youtube And Video

    • An indispensable guide to 12 possible content marketing strategies

      By Mark Schaefer The other day I saw a very fine post entitled “Writing for SEO” by my brilliant friend Andy Crestodina. But when I saw the headline of this post, I thought, “well, you don’t ALWAYS have to write for SEO. In fact, sometimes writing for SEO is exactly the wrong thing to do!” I know this might sound confusing … don’t we always want to appease Google and attrac ...

      {grow}in Content- 22 readers -
    • Is it OK to use my private conversation in a Facebook Live broadcast?

      By Mark Schaefer Last week I donated my time and talents to provide social media advice to a local community group. It wasn’t a prepared talk. In fact, I was a bit out of my element discussing minority business leadership issues … which was OK because it’s a subject I’m passionate about. But it was a group of about a dozen people having a private and honest conversation and ...

      {grow}in Social- 5 readers -
  • Why the content marketing future is NOT in video content

    … precludes us from learning in any other way. For example, I had a reader of this blog beg me to transcribe the Marketing Companion podcasts. “I simply can’t listen to podcasts,” she said. “I can’t absorb content that way. I know you have a lot of valuable content on your podcasts but the only way I will get it is if I can read it.” Similarly, I have…

    {grow}- 18 readers -
  • Finding your place on the web, when it seems so crowded out here

    … in an era of innovation in new content formats. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives. One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded digital marketing space through…

    {grow}in Social- 14 readers -
  • Carthage must be destroyed – and Facebook competition too.

    … By Mike Allton, {grow} Community Member For years, I’ve tried to push back against the narrative that this or that social network is “winning” or “losing” against other networks. Often, the idea that there’s such a high level of competition is created by industry pundits to generate more hype and interest in their clickbait articles. In other…

    {grow}in Social- 27 readers -
  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 34 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … the video above, you can view it on YouTube: Make it Count. Those are a few highlights and I want to emphasize these are not necessarily my opinions, they are the views of the speakers. Check out part 2 tomorrow! Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}- 37 readers -
  • New media, new culture and how it’s confounding brands

    … changed. This is the topic of a fascinating new episode of The Marketing Companion. Any show that begins with rich Corinthian leather and ends with Hitler has to be interesting (you have to hear it to believe it). I think this is one of better shows and it pulls in some help from Chris Brogan. If you’ve never listened to the Marketing Companion before…

    {grow}in How To's- 28 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 26 readers -
  • Five new content forms rocking the marketing airwaves

    …: ceros, content marketing, digital innovation, infographic tools, mobile marketing Posted in Content Marketing, corporate communications, Infographics, innovation, Mobile marketing, visual communication, YouTube and video | No Comments » All posts …

    {grow}in Social Content- 19 readers -
  • Four marketing mega trends nobody’s talking about

    … courtesy Flickr CC and Balint Foldesi Related Posts Tags: google +, mark schaefer, marketing trends. facebook, Twitter Posted in Artificial Intelligence, Big Data and Analytics, Content Marketing, Content Shock, Facebook marketing, futurist, Google techologies, Influence and Power, Influence marketing, Mobile marketing, Return On Influence, Social Media best practices, Social Media Strategy, Twitter, YouTube and video | No Comments » All posts …

    {grow}in Social Content Twitter- 36 readers -
  • How do you make your content the signal instead of the noise?

    … courtesy Flickr CC and Robin The post How do you make your content the signal instead of the noise? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why “rich content” is central to your social media strategy The silver lining in the bad news about content marketing The business case for unbranded content Brand bullying and other things that need to change Are you ready for the mega-shift from social media to private media? …

    {grow}in Social Content- 22 readers -
  • Why “rich content” is central to your social media strategy

    … – no. To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content:” A blog. A podcast. A video series. … and in some cases visual content like photography (certainly an organization…

    {grow}in Social Content Blogging- 17 readers -
  • The business case for unbranded content

    … on building trust, not traffic. Nobody wants to be screamed at to buy something. Clearly we must move toward a day when corporate content puts people first and aims to be as good or better than something we would read in our favorite magazines. One trend that seems to be building steam is content that has so little branding, so little selling…

    {grow}in Social Content- 19 readers -
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