Youtube Creator Playbook

  • How Turkish Airlines is Winning Big at Video Marketing

    …, “Fly to Metropolis with Turkish Airlines!” was also published on YouTube. This video for air travel to an imaginary city now has 25.3 million views and 1,135 comments. So, Turkish Airlines knows how to leverage sports stars and fictional superheroes when it sets out to create great content. But, are these the only plays in their playbook? Paid…

    Greg Jarboe/ ReelSEOin How To's YouTube- 27 readers -
  • Are Video Advertisers Targeting the Right Audience on YouTube?

    … advertisers – may not be targeting the right audiences. So, let me begin by sharing why starting with consumer intent can help you reach more of the right people than demographics alone – especially if consumers are mobile shoppers. Gevelber says, “When someone has a want or need, they turn to their smartphone for help – whether it’s a karate…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 25 readers -
  • 300+ Hours of Video are Uploaded to YouTube Every Minute

    … that fan-created video content can give a brand. In the case of Minecraft, over 99% of the views generated around its content is for user-generated videos, not for any of the Minecraft branded videos. That's 31 Billion extra views that the company has been able to take advantage of. In fact, fan-made video game content, like walk-throughs, are crushing…

    Carla Marshall/ ReelSEOin Social YouTube- 11 readers -
  • YouTube Superstars Debut on AOL Original Series ‘Follow Me’

    … can internet marketers and video content producers learn from BLT and O2L appearing on AOL? First of all, is it just me, or do you also find it ironic that the folks at The AOL On Network seem to have read YouTube Creator Playbook, which says, "Aim to publish a minimum of one video per week." The YouTube Creator Playbook also says, "Release videos…

    Greg Jarboe/ ReelSEOin Social- 338 readers -
  • YouTube is Now Bigger Than Facebook in the U.S.

    …, StumbleUpon, Odnoklassniki, LiveJournal, and Digg. And the YouTube Creator Playbook for Brands even says: "Don't limit your purview to YouTube. Many viewers will encounter your videos through social media, other websites and blogs. Cross-channel, device-agnostic campaigns are the key to social success." "Be ready to deliver the right message…

    Greg Jarboe/ ReelSEOin Social- 33 readers -
  • How YouTube’s Free Help Channel Can Improve Your Video Marketing

    … In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, I'd like to humbly suggest that you check out the from time to time. You'll find tutorials, troubleshooting, and tips from the YouTube Help team. And it appears that the people managing the YouTube Help channel have read their own Creator Playbook, because they've…

    Greg Jarboe/ ReelSEO- 10 readers -
  • Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

    … 86 of The YouTube Creator Playbook for Brands 20 times. It says, "Remember: 500 years of YouTube videos watched on Facebook/day. 700 YouTube videos shared on Twitter/minute." Posted in About the Author - Greg Jarboe is president and co-founder of , a content marketing agency which provides search engine optimization, online public…

    Greg Jarboe/ ReelSEOin Social- 27 readers -
  • How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

    … of the cumulative building that's essential. TechSmith had over 450 videos before we got really serious about optimizing YouTube custom thumbnails. We were of course creating thumbnails, trying to follow the YouTube playbook, but it was mostly an after thought. We have 3 full-time team members creating and uploading on a regular basis, which end…

    ReelSEOin Social SEO- 9 readers -
  • Jonathan Paula: Behind The Reel Advice for Succeeding on YouTube [Interview]

    … ReelSEO: What are your top tips for video marketers and YouTube content creators? Jonathan Paula: If I only had to give one tip to video creators, it would be to read the YouTube Creator Playbook. It's an incredibly valuable resource that not enough people know about. It's something that I wish I had know about it 8 years ago! ReelSEO: How to you…

    Andy Smith/ ReelSEOin Social- 14 readers -
  • YouTube is Changing: What That Means for Brands TODAY

    … hindsight, I should have suspected that brands in other categories might need to shift their launch strategies, too. YouTube Creator Playbook for Brands - Read and Learn The second indication that the best practices for launching videos were changing was the debut of the YouTube Creator Playbook for Brands on March 31, 2014. If I didn't notice…

    Greg Jarboe/ ReelSEOin Social- 25 readers -
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