Youtube Creator Playbook

  • How Turkish Airlines is Winning Big at Video Marketing

    … with Selfies.” The case study refers to the video as “a new YouTube ad called ‘Kobe vs. Messi: The Selfie Shootout’”, “one of the fastest spreading commercials on YouTube”, and “one of the most popular ads of 2013”. Get it? Got it? Good. So, is it cheating to leverage YouTube’s advertising tools to reach a wider global audience? Well, even the YouTube…

    Greg Jarboe/ ReelSEOin How To's YouTube- 33 readers -
  • When Should You Promote Video Content with Paid Media?

    … engagements (4,000 on YouTube, 5,700 on Facebook, and 726 on Twitter). According to YouTube Analytics, 84% of viewers watched at least 85% of the ad. According to Google’s Brand Lift solution, Gillette searches grew by 211% and clicks grew by 111% (biggest increase ever for the brand). And according to Gillette, “100 Years of Hair” delivered more than…

    Greg Jarboe/ ReelSEOin Social Paid Search Content Google- 34 readers -
  • Are Video Advertisers Targeting the Right Audience on YouTube?

    … over an hour of content. Targeted Video Advertising: Getting it Right So, what should video marketers – and video advertisers – do with this critical data and these strategic insights? For starters, you can fill in the gaping hole in the YouTube Creator Playbook for Brands. It includes a lot of useful information for building a content plan…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 28 readers -
  • YouTube Superstars Debut on AOL Original Series ‘Follow Me’

    … can internet marketers and video content producers learn from BLT and O2L appearing on AOL? First of all, is it just me, or do you also find it ironic that the folks at The AOL On Network seem to have read YouTube Creator Playbook, which says, "Aim to publish a minimum of one video per week." The YouTube Creator Playbook also says, "Release videos…

    Greg Jarboe/ ReelSEOin Social- 348 readers -
  • YouTube is Now Bigger Than Facebook in the U.S.

    …, StumbleUpon, Odnoklassniki, LiveJournal, and Digg. And the YouTube Creator Playbook for Brands even says: "Don't limit your purview to YouTube. Many viewers will encounter your videos through social media, other websites and blogs. Cross-channel, device-agnostic campaigns are the key to social success." "Be ready to deliver the right message…

    Greg Jarboe/ ReelSEOin Social- 34 readers -
  • How YouTube’s Free Help Channel Can Improve Your Video Marketing

    … In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, I'd like to humbly suggest that you check out the from time to time. You'll find tutorials, troubleshooting, and tips from the YouTube Help team. And it appears that the people managing the YouTube Help channel have read their own Creator Playbook, because they've…

    Greg Jarboe/ ReelSEO- 12 readers -
  • Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

    … Video on Instagram was launched with a good deal of fanfare a year ago on June 20, 2013. But its first birthday came and went on Friday without much celebration. Heck, there wasn't even a single Instavid of Kevin Systrom, the co-founder of Instagram, blowing out a lonely candle on a cupcake embedded in a solitary post on the . Meanwhile…

    Greg Jarboe/ ReelSEOin Social- 28 readers -
  • How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

    … that the videos belong with the . Use the thumbnail as an organizer so viewers could quickly distinguish between products and and video types. Create consistency and enhance the overall visual look (professionalism) of the thumbnails. Following the YouTube Creator Playbook Advice We started off by reviewing the YouTube Creators Playbook again…

    ReelSEOin Social SEO- 10 readers -
  • Jonathan Paula: Behind The Reel Advice for Succeeding on YouTube [Interview]

    … ReelSEO: What are your top tips for video marketers and YouTube content creators? Jonathan Paula: If I only had to give one tip to video creators, it would be to read the YouTube Creator Playbook. It's an incredibly valuable resource that not enough people know about. It's something that I wish I had know about it 8 years ago! ReelSEO: How to you…

    Andy Smith/ ReelSEOin Social- 14 readers -
  • YouTube is Changing: What That Means for Brands TODAY

    … hindsight, I should have suspected that brands in other categories might need to shift their launch strategies, too. YouTube Creator Playbook for Brands - Read and Learn The second indication that the best practices for launching videos were changing was the debut of the YouTube Creator Playbook for Brands on March 31, 2014. If I didn't notice…

    Greg Jarboe/ ReelSEOin Social- 27 readers -
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