Youtube Creator Playbook

  • How Turkish Airlines is Winning Big at Video Marketing

    …, “Fly to Metropolis with Turkish Airlines!” was also published on YouTube. This video for air travel to an imaginary city now has 25.3 million views and 1,135 comments. So, Turkish Airlines knows how to leverage sports stars and fictional superheroes when it sets out to create great content. But, are these the only plays in their playbook? Paid…

    Greg Jarboe/ ReelSEOin How To's YouTube- 33 readers -
  • When Should You Promote Video Content with Paid Media?

    In a previous ReelSEO article I asked our readers three questions about creating an effective mobile video strategy that focused on the viewers that were discovering, watching, and sharing mobile videos. In this post, I'll tackle three more important questions: When should you promote your mobile video content with paid media? How should you measure your mobile video marketin ...

    Greg Jarboe/ ReelSEO- 34 readers -
  • Are Video Advertisers Targeting the Right Audience on YouTube?

    … remarketing. In summary, I think Gevelber has provided video marketers – and video advertisers – with lots of critical data as well as some strategic insights. And I agree with her that understanding intent is the best way to meet consumers in the moments that matter. What we need now is a just tad more tactical advice in different industries as well as in B2B markets. …

    Greg Jarboe/ ReelSEOin Social Google YouTube- 28 readers -
  • YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

    … YouTube actually doesn't give that much away when it comes to what works on the site and what doesn't. However, the clues they do give, via resources like the Creator Playbook, and the Creator Playbook for Brands, and Advertisers, are pure gold. Now the latest guidelines have been issued, in the form of Creator Discovery Handbook, which is full…

    Carla Marshall/ ReelSEOin Social- 11 readers -
  • YouTube Superstars Debut on AOL Original Series ‘Follow Me’

    … can internet marketers and video content producers learn from BLT and O2L appearing on AOL? First of all, is it just me, or do you also find it ironic that the folks at The AOL On Network seem to have read YouTube Creator Playbook, which says, "Aim to publish a minimum of one video per week." The YouTube Creator Playbook also says, "Release videos…

    Greg Jarboe/ ReelSEOin Social- 346 readers -
  • YouTube is Now Bigger Than Facebook in the U.S.

    …, StumbleUpon, Odnoklassniki, LiveJournal, and Digg. And the YouTube Creator Playbook for Brands even says: "Don't limit your purview to YouTube. Many viewers will encounter your videos through social media, other websites and blogs. Cross-channel, device-agnostic campaigns are the key to social success." "Be ready to deliver the right message…

    Greg Jarboe/ ReelSEOin Social- 34 readers -
  • How YouTube’s Free Help Channel Can Improve Your Video Marketing

    … In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, I'd like to humbly suggest that you check out the from time to time. You'll find tutorials, troubleshooting, and tips from the YouTube Help team. And it appears that the people managing the YouTube Help channel have read their own Creator Playbook, because they've…

    Greg Jarboe/ ReelSEO- 11 readers -
  • Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

    … to be questioned. When Unruly announced last October that 40 percent of the 1,000 most shared Instagram videos the previous month had come from brands, I assumed that short-form video was eating YouTube's lunch. It never occurred to me that 80 different brands - including Samsung, Nike, BMW, Disney, General Electric and Red Bull - were doing…

    Greg Jarboe/ ReelSEOin Social- 28 readers -
  • How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

    … that the videos belong with the . Use the thumbnail as an organizer so viewers could quickly distinguish between products and and video types. Create consistency and enhance the overall visual look (professionalism) of the thumbnails. Following the YouTube Creator Playbook Advice We started off by reviewing the YouTube Creators Playbook again…

    ReelSEOin Social SEO- 10 readers -
  • Jonathan Paula: Behind The Reel Advice for Succeeding on YouTube [Interview]

    … ReelSEO: What are your top tips for video marketers and YouTube content creators? Jonathan Paula: If I only had to give one tip to video creators, it would be to read the YouTube Creator Playbook. It's an incredibly valuable resource that not enough people know about. It's something that I wish I had know about it 8 years ago! ReelSEO: How to you…

    Andy Smith/ ReelSEOin Social- 14 readers -
  • YouTube is Changing: What That Means for Brands TODAY

    … hindsight, I should have suspected that brands in other categories might need to shift their launch strategies, too. YouTube Creator Playbook for Brands - Read and Learn The second indication that the best practices for launching videos were changing was the debut of the YouTube Creator Playbook for Brands on March 31, 2014. If I didn't notice…

    Greg Jarboe/ ReelSEOin Social- 27 readers -
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