Youtube Creator Playbook

  • How Turkish Airlines is Winning Big at Video Marketing

    …, “Fly to Metropolis with Turkish Airlines!” was also published on YouTube. This video for air travel to an imaginary city now has 25.3 million views and 1,135 comments. So, Turkish Airlines knows how to leverage sports stars and fictional superheroes when it sets out to create great content. But, are these the only plays in their playbook? Paid…

    Greg Jarboe/ ReelSEOin How To's YouTube- 21 readers -
  • Are Video Advertisers Targeting the Right Audience on YouTube?

    … Lisa Gevelber, the VP of Americas Marketing at Google, wrote an article entitled, “Why Consumer Intent Is More Powerful than Demographics,” which was recently published on Think with Google. The critical data and strategic insights in her article gave me a giant whack on the side of my head. I suddenly realized that video marketers – and video…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 23 readers -
  • 300+ Hours of Video are Uploaded to YouTube Every Minute

    … In May 2013, we wrote about the fact that 100 hours worth of video was being uploaded to YouTube every minute. 18 months is a lifetime on the Internet, so we suspected that this metric was well out-of-date. Although YouTube hasn't updated its own statistics page, we now know that a staggering 300+ hours worth of video content is being uploaded…

    Carla Marshall/ ReelSEOin Social YouTube- 11 readers -
  • YouTube Superstars Debut on AOL Original Series ‘Follow Me’

    … can internet marketers and video content producers learn from BLT and O2L appearing on AOL? First of all, is it just me, or do you also find it ironic that the folks at The AOL On Network seem to have read YouTube Creator Playbook, which says, "Aim to publish a minimum of one video per week." The YouTube Creator Playbook also says, "Release videos…

    Greg Jarboe/ ReelSEOin Social- 338 readers -
  • YouTube is Now Bigger Than Facebook in the U.S.

    …, StumbleUpon, Odnoklassniki, LiveJournal, and Digg. And the YouTube Creator Playbook for Brands even says: "Don't limit your purview to YouTube. Many viewers will encounter your videos through social media, other websites and blogs. Cross-channel, device-agnostic campaigns are the key to social success." "Be ready to deliver the right message…

    Greg Jarboe/ ReelSEOin Social- 32 readers -
  • How YouTube’s Free Help Channel Can Improve Your Video Marketing

    … In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, I'd like to humbly suggest that you check out the from time to time. You'll find tutorials, troubleshooting, and tips from the YouTube Help team. And it appears that the people managing the YouTube Help channel have read their own Creator Playbook, because they've…

    Greg Jarboe/ ReelSEO- 9 readers -
  • Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

    … 86 of The YouTube Creator Playbook for Brands 20 times. It says, "Remember: 500 years of YouTube videos watched on Facebook/day. 700 YouTube videos shared on Twitter/minute." Posted in About the Author - Greg Jarboe is president and co-founder of , a content marketing agency which provides search engine optimization, online public…

    Greg Jarboe/ ReelSEOin Social- 27 readers -
  • How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

    … that the videos belong with the . Use the thumbnail as an organizer so viewers could quickly distinguish between products and and video types. Create consistency and enhance the overall visual look (professionalism) of the thumbnails. Following the YouTube Creator Playbook Advice We started off by reviewing the YouTube Creators Playbook again…

    ReelSEOin Social SEO- 9 readers -
  • Jonathan Paula: Behind The Reel Advice for Succeeding on YouTube [Interview]

    … ReelSEO: What are your top tips for video marketers and YouTube content creators? Jonathan Paula: If I only had to give one tip to video creators, it would be to read the YouTube Creator Playbook. It's an incredibly valuable resource that not enough people know about. It's something that I wish I had know about it 8 years ago! ReelSEO: How to you…

    Andy Smith/ ReelSEOin Social- 14 readers -
  • YouTube is Changing: What That Means for Brands TODAY

    … A very wise man, William Bernard Ziff, Jr, once said, "We pay too much attention to events and not enough to trends." I worked for him in the early 1990s as the director of corporate communications at Ziff-Davis and I've tried pay heed to his astute observation ever since. Perhaps, this explains why I'm always on the lookout for new trends…

    Greg Jarboe/ ReelSEOin Social- 24 readers -
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