- Our Blog
Last month, I attended the 2017 IAB Video Symposium in New York City. There were eight main stage speakers, but the one that stole the show was Adam Shlachter, the Chief Marketing Officer for Advertising & Creative Services at Group Nine Media. Yep, this is the same media and entertainment property that stole the show at the 2017 Digital Content NewFronts in May.
… on factors such as the Facebook algorithm or whether a user accessed their account during the window of time a video might have appeared. Of course, a feed-based distribution strategy can be successful for gaining significant "Day One" views, the non-paid viewership that occurs when you first upload the video. And, certainly, well-targeted paid…