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… Marketing? (by Tessa Wegert): Consider it a win any time you can use Jean-Claude Van Damme doing splits to explain B2B marketing. Tessa looks at the nuances of appealing to consumers vs. businesses, which is a crucial distinction many of us should focus on as we think about reaching the right audience. How Meagan Cignoli Became the Queen of Branded…
… One of my favorite moments of October was when we were mocked by both The New York Review of Books and Gawker in the same day. On October 9, we published a piece by our social media editor, Amanda Walgrove, titled “This Zadie Smith Essay Isn’t a Native Ad for Corona, but What If It Was?” The essay in question is an excellent rumination…
… Strunk, Jr., Author [Tweet this] 15. "We have this idea that we need to be in the mood to write. We don't." - Julia Cameron, Author [Tweet this] 16. "Work on a computer that is disconnected from the internet." - Zadie Smith, Author [Tweet this] 17. "Understand voice. Write the same sentence ten different ways by imitating the writing voices of ten…
Novelist and NYU Creative Writing professor Zadie Smith and I both saw the same ad in Soho. I was in a cab rushing back to work; she was in her apartment looking onto Houston Street. “Find your beach,” Corona demanded of us. I roped the three words into the cab, squeezing them through streams of pedestrians, trying to find some solace amidst stress and chaos.