Zappos

Zappos.com is an online shoe and clothing shop currently based in Las Vegas, Nevada.In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, it has become one of the world's largest online shoe stores.
Posts about Zappos
  • Turning an Ordinary Business into a Family of Skilled Workers

    …. It is clear that establishing a strong company culture can help make a business more competitive and the recent infographic by Washington State University provides a lot of interesting insight about this phenomenon. The best way to develop a strong sense of belonging among employees is by ensuring that employees’ work is meaningful. Acknowledgment can…

    Ask Aaron Lee- 10 readers -
  • Benchmarking Social Data: The Key to Social Insights

    …-storm sentiment: It doesn’t take an expert in heavy machinery to see that Ariens snow blowers caused consumers some major issues in their attempts to dig out from the storm. Data like this makes inventory management a breeze. It’s difficult enough to make space for such huge equipment, but even more difficult to accept it for return. The right bet…

    AllTwitterin Social- 15 readers -
  • Is your brand identifiable by its values?

    … look at some examples of organisations that are readily identifiable by their brand values. It’s hard to go past the well-known leader is this space, online retailer Zappos. One core value of the Zappos brand is ‘deliver WOW through service’ and it certainly does that. Essentially Zappos offers free returns with a ‘no-questions-asked’ policy…

    Lush Digital- 19 readers -
  • How Nordstrom strategically beat Zappos in Google Search

    … Five years ago, in April 2011, Zappos’ market share on Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points…

    Search Engine Watchin Google How To's- 11 readers -
  • Learn About Influencer Engagement Via My Affair With a Food Startup

    …. Catch them off guard by surprising them with authentic and unique forms of engagement: a refund on a mediocre meal, a handwritten note or perhaps a little gift. With Maple, it started with a box of chocolates and a handwritten note, delivered to my apartment by a member of its customer experience team. Since then, it has sent me boxes of cookies…

    AllFacebookin Twitter- 11 readers -
  • Top Earning Websites

    … that does web based revenue, but ultimately the service or product offered does not necessarily depend on the internet to generate the majority of its revenue and certain companies have been left out because they have since been acquired by other companies. We have also excluded from the list any business that is primarily App Based. Use this table…

    Michael Dunlop/ How To Make Money Onlinein Paid Search Google- 33 readers -
  • Understanding the power of owned and earned media in an ‘opt-in’ world

    …? Influence & Co? SmartPak Equine? Sprouts Farmers’ Markets? Greenspring Wealth? Jeni’s Splendid Ice-Cream? Big Ass Fans? Dionne ‘The Social Executive’ Lew? Compete Every Day? Johnny Cupcakes? Queensland Police Service? TopRank Online Marketing? Bellroy? TrinityP3? But there is hope! Get your ‘communications house’ in order and make an effort…

    Trevor Youngin Social Content- 19 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek…

    {grow}- 11 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … themselves will become smart. Take shoes for example: Mary says to Gina, "Gorgeous shoes. I must have them!" Then Mary swipes her phone near Gina's shoe, and the Zappos detail page pops up on her screen, complete with a "buy-it-now" button. Your product is now your salesperson. Applications for marketing and product development are limited only…

    MarketingProfs- 16 readers -
  • Finding the ROI in Retail In-Store Analytics

    …, and they play a big part in driving long-term loyalty. That’s why recently a number of the largest, most successful, pure-play commerce retailers (including Zappos, Warby Parker and Birchbox) have opened brick-and-mortar locations. And figuring out what is actually happens at these physical stores — how consumers interact with the merchandise, and how…

    Anne Marie Stephen/ Street Fight- 18 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    … Tweet it! Wouldn’t it be nice if your customers came with a manual? Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean…

    Firepole Marketing Blog- 14 readers -
  • Jet Blue surprises Dominican families with a free trip home

    …, but the connections to our homes, our cultures and our heritage are year round,” he said. This isn’t the first feel-good initiative by JetBlue this year, either. For Thanksgiving, the airline partnered with Zappos to convert Nov. 26 — arguably the worst travel day of the year — into the “Happiest Travel Day,” by greeting flyers with goodies, coupons…

    Tanya Dua/ Digiday- 17 readers -
  • Choosing The Perfect Keyword For SEO

    … In summary, keyword research is critical to determining a list of terms around which to optimize your site. Longer keywords are a better option for small to medium sized sites, because they can more easily optimize and achieve first position. A house is only as strong as its foundation, and SEO is only as strong as the keywords chosen. Tweet Comments Please enable JavaScript to view the comments powered by Disqus.…

    Silverback Strategiesin Paid Search SEO- 18 readers -
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