Zappos

Zappos.com is an online shoe and clothing shop currently based in Las Vegas, Nevada.In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, it has become one of the world's largest online shoe stores.
Posts about Zappos
  • Turning an Ordinary Business into a Family of Skilled Workers

    … Turning an Ordinary Business into a Family of Skilled Workers by Aaron Leave a Comment The most successful businesses are those who can adapt to market changes quickly and effectively. To be able to have this quality, businesses – and every member of the team – must be able to develop a pleasant and conducive working environment. It is clear…

    Ask Aaron Lee- 11 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … benchmarking study on a specific line of products can uncover a wealth of information that could send ripples across the organization. A company like The Home Depot, for example, supports hundreds of thousands of SKUs (stock keeping units) of merchandise. The company’s e-commerce experience is a sophisticated study in best practices, as it provides…

    AllTwitterin Social- 19 readers -
  • Is your brand identifiable by its values?

    … look at some examples of organisations that are readily identifiable by their brand values. It’s hard to go past the well-known leader is this space, online retailer Zappos. One core value of the Zappos brand is ‘deliver WOW through service’ and it certainly does that. Essentially Zappos offers free returns with a ‘no-questions-asked’ policy…

    Lush Digital- 26 readers -
  • How Nordstrom strategically beat Zappos in Google Search

    … Five years ago, in April 2011, Zappos’ market share on Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points…

    Search Engine Watchin Google How To's- 16 readers -
  • Learn About Influencer Engagement Via My Affair With a Food Startup

    … before. Whether they’re delivering treats to office buildings or providing value through social listening, brands such as Disney, Zappos, KLM, SoulCycle and Eleven Madison Park use surprise-and-delight activities to have fun, take risks and elevate the customer experience above and beyond normal expectations. Treat everyone like an influencer…

    AllFacebookin Twitter- 14 readers -
  • Top Earning Websites

    … Our first Top Earning Websites List was published in March 2009. There have been significant changes since then. AirBnB founded in 2008 did not make the original list but are here today. Myspace no longer features! Please Note: Despite their significant size, some companies are intentionally left out because they are primarily retail based…

    Michael Dunlop/ How To Make Money Onlinein Paid Search Google- 45 readers -
  • Understanding the power of owned and earned media in an ‘opt-in’ world

    …, hallelujah! The savvy (personal and business) brands that ‘get’ this shift in consumer behaviour – that not only understand the mood of the marketplace but can keep up with it from an executional perspective – are the ones that increasingly will win hearts and minds of the people. Hello? Zappos anyone? Goulet Pens? Buffer? @Problogger? Content…

    Trevor Youngin Social Content- 28 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek…

    {grow}- 16 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … themselves will become smart. Take shoes for example: Mary says to Gina, "Gorgeous shoes. I must have them!" Then Mary swipes her phone near Gina's shoe, and the Zappos detail page pops up on her screen, complete with a "buy-it-now" button. Your product is now your salesperson. Applications for marketing and product development are limited only…

    MarketingProfs- 20 readers -
  • Finding the ROI in Retail In-Store Analytics

    …, and they play a big part in driving long-term loyalty. That’s why recently a number of the largest, most successful, pure-play commerce retailers (including Zappos, Warby Parker and Birchbox) have opened brick-and-mortar locations. And figuring out what is actually happens at these physical stores — how consumers interact with the merchandise, and how…

    Anne Marie Stephen/ Street Fight- 21 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    … Tweet it! Wouldn’t it be nice if your customers came with a manual? Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean…

    Firepole Marketing Blog- 25 readers -
  • Jet Blue surprises Dominican families with a free trip home

    …, but the connections to our homes, our cultures and our heritage are year round,” he said. This isn’t the first feel-good initiative by JetBlue this year, either. For Thanksgiving, the airline partnered with Zappos to convert Nov. 26 — arguably the worst travel day of the year — into the “Happiest Travel Day,” by greeting flyers with goodies, coupons…

    Tanya Dua/ Digiday- 17 readers -
  • Choosing The Perfect Keyword For SEO

    … websites to rank for broad, popular search terms. For example, if you want to rank for the term “shoes”, you are competing with the likes of DSW, Zappos, and Nordstrom to name a few. These companies likely have dedicated teams of people working to optimize their pages. Solution: Look for longer-tail keywords. These are highly descriptive search…

    Silverback Strategiesin Paid Search SEO- 24 readers -
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