Zappos

Zappos.com is an online shoe and clothing shop currently based in Las Vegas, Nevada.In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, it has become one of the world's largest online shoe stores.
Posts about Zappos
  • Turning an Ordinary Business into a Family of Skilled Workers

    … Turning an Ordinary Business into a Family of Skilled Workers by Aaron Leave a Comment The most successful businesses are those who can adapt to market changes quickly and effectively. To be able to have this quality, businesses – and every member of the team – must be able to develop a pleasant and conducive working environment. It is clear…

    Ask Aaron Lee- 9 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … benchmarking study on a specific line of products can uncover a wealth of information that could send ripples across the organization. A company like The Home Depot, for example, supports hundreds of thousands of SKUs (stock keeping units) of merchandise. The company’s e-commerce experience is a sophisticated study in best practices, as it provides…

    AllTwitterin Social- 14 readers -
  • Is your brand identifiable by its values?

    … look at some examples of organisations that are readily identifiable by their brand values. It’s hard to go past the well-known leader is this space, online retailer Zappos. One core value of the Zappos brand is ‘deliver WOW through service’ and it certainly does that. Essentially Zappos offers free returns with a ‘no-questions-asked’ policy…

    Lush Digital- 17 readers -
  • How Nordstrom strategically beat Zappos in Google Search

    … Five years ago, in April 2011, Zappos’ market share on Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points…

    Search Engine Watchin Google How To's- 10 readers -
  • Learn About Influencer Engagement Via My Affair With a Food Startup

    … buzz. After all, you never know which customer might convince everyone in his or her office to try your product or donate to your cause. Maple’s investment in me has clearly been worth its time and resources. The proof? The sheer number of Maple bags arriving at our reception desk every day. Billy Silverman is a senior social media strategist at digital strategy agency Blue State Digital. This pulled pork sandwich from @TryMaple is going to put my whole life in order — Billy Silverman (@billmatic) November 10, 2015…

    AllFacebookin Twitter- 10 readers -
  • Top Earning Websites

    … Page, Sergey Brin $74.98B $2378.23 3 JD.com Liu Qiangdong aka Richard Liu $28B $887.87 4 Facebook Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes $17.93B $568.56 5 Tencent Ma Huateng $12.89B $408.74 6 Reuters Paul Reuter $12.6B $399.54 7 Alibaba Peng Lei, Jack Ma $12.29B $389.71 8 Paypal Peter Thiel, Yu Pan, Luke…

    Michael Dunlop/ How To Make Money Onlinein Paid Search Google- 30 readers -
  • Understanding the power of owned and earned media in an ‘opt-in’ world

    …? Influence & Co? SmartPak Equine? Sprouts Farmers’ Markets? Greenspring Wealth? Jeni’s Splendid Ice-Cream? Big Ass Fans? Dionne ‘The Social Executive’ Lew? Compete Every Day? Johnny Cupcakes? Queensland Police Service? TopRank Online Marketing? Bellroy? TrinityP3? But there is hope! Get your ‘communications house’ in order and make an effort…

    Trevor Youngin Social Content- 18 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek…

    {grow}- 10 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … Fuelband, Google Glass, Fitbit, and the Apple iWatch. Several manufacturers are experimenting with Google Glass on shop floors for machine inspection. The glasses, connected to maintenance and other relevant data, give a full picture of the machine's history and indicate what may need servicing or replacement. What You Need to Do Improve…

    MarketingProfs- 15 readers -
  • Finding the ROI in Retail In-Store Analytics

    …, and they play a big part in driving long-term loyalty. That’s why recently a number of the largest, most successful, pure-play commerce retailers (including Zappos, Warby Parker and Birchbox) have opened brick-and-mortar locations. And figuring out what is actually happens at these physical stores — how consumers interact with the merchandise, and how…

    Anne Marie Stephen/ Street Fight- 17 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    … Tweet it! Wouldn’t it be nice if your customers came with a manual? Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean…

    Firepole Marketing Blog- 13 readers -
  • Jet Blue surprises Dominican families with a free trip home

    … a documentary. The meal ended with the airline offering everyone complimentary round-trip tickets home. As part of its brand mission to “inspire humanity,” the airline sent 28 people to the Dominican Republic on a free holiday last month to visit their families, as a part of a program it called “Un Sabor de Casa” (“A Taste of Home”). Among those sent home…

    Tanya Dua/ Digiday- 16 readers -
  • Choosing The Perfect Keyword For SEO

    … In summary, keyword research is critical to determining a list of terms around which to optimize your site. Longer keywords are a better option for small to medium sized sites, because they can more easily optimize and achieve first position. A house is only as strong as its foundation, and SEO is only as strong as the keywords chosen. Tweet Comments Please enable JavaScript to view the comments powered by Disqus.…

    Silverback Strategiesin Paid Search SEO- 17 readers -
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