Zappos

Zappos.com is an online shoe and clothing shop currently based in Las Vegas, Nevada.In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, it has become one of the world's largest online shoe stores.
Posts about Zappos
    • Turning an Ordinary Business into a Family of Skilled Workers

      Turning an Ordinary Business into a Family of Skilled Workers by Aaron Leave a Comment The most successful businesses are those who can adapt to market changes quickly and effectively. To be able to have this quality, businesses – and every member of the team – must be able to develop a pleasant and conducive working environment.

      Ask Aaron Lee- 9 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (Fabric.com), some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 13 readers -
  • Is your brand identifiable by its values?

    … look at some examples of organisations that are readily identifiable by their brand values. It’s hard to go past the well-known leader is this space, online retailer Zappos. One core value of the Zappos brand is ‘deliver WOW through service’ and it certainly does that. Essentially Zappos offers free returns with a ‘no-questions-asked’ policy…

    Lush Digital- 17 readers -
  • How Nordstrom strategically beat Zappos in Google Search

    … Five years ago, in April 2011, Zappos’ market share on Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points…

    Search Engine Watchin Google How To's- 10 readers -
  • Learn About Influencer Engagement Via My Affair With a Food Startup

    … a one-star to five-star rating, along with a comment explaining the grade–think Uber’s rating system. Asking for feedback is important, but showing that you’re actually paying attention is even more so. When your customers take the time to leave feedback, read it carefully. Train your employees to respond and ask for more details when appropriate…

    AllFacebookin Twitter- 10 readers -
  • Top Earning Websites

    … Nosek, Elon Musk, Ken Howery, Max Levchin $9.248B $293.25 9 Priceline Jesse Fink, Jay S. Walker, Scott Case $9.22B $292.36 10 eBay Pierre Omidyar $8.59B $272.39 11 Expedia Richard Barton $6.67B $211.50 12 Rakuten Hiroshi Mikitani $6.3B $199.77 13 salesforce Marc Benioff, Parker Harris $5.37B $170.28 14 Baidu Robin Li, Eric Xu $5.21B $165.21 15 Yahoo…

    Michael Dunlop/ How To Make Money Onlinein Paid Search Google- 28 readers -
  • Understanding the power of owned and earned media in an ‘opt-in’ world

    …, hallelujah! The savvy (personal and business) brands that ‘get’ this shift in consumer behaviour – that not only understand the mood of the marketplace but can keep up with it from an executional perspective – are the ones that increasingly will win hearts and minds of the people. Hello? Zappos anyone? Goulet Pens? Buffer? @Problogger? Content…

    Trevor Youngin Social Content- 18 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek…

    {grow}- 10 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … themselves will become smart. Take shoes for example: Mary says to Gina, "Gorgeous shoes. I must have them!" Then Mary swipes her phone near Gina's shoe, and the Zappos detail page pops up on her screen, complete with a "buy-it-now" button. Your product is now your salesperson. Applications for marketing and product development are limited only…

    MarketingProfs- 15 readers -
  • Finding the ROI in Retail In-Store Analytics

    …, and they play a big part in driving long-term loyalty. That’s why recently a number of the largest, most successful, pure-play commerce retailers (including Zappos, Warby Parker and Birchbox) have opened brick-and-mortar locations. And figuring out what is actually happens at these physical stores — how consumers interact with the merchandise, and how…

    Anne Marie Stephen/ Street Fight- 15 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    …. In fact, you already have everything you need to grow your audience into massive raving fans. All you have to do is activate your superpowers to get the results you seek. Zappos baked activating it’s superpowers into it’s mission: “Our philosophy at Zappos is to WOW with service and experience, not with anything that relates directly to monetary…

    Firepole Marketing Blog- 11 readers -
  • Jet Blue surprises Dominican families with a free trip home

    …, but the connections to our homes, our cultures and our heritage are year round,” he said. This isn’t the first feel-good initiative by JetBlue this year, either. For Thanksgiving, the airline partnered with Zappos to convert Nov. 26 — arguably the worst travel day of the year — into the “Happiest Travel Day,” by greeting flyers with goodies, coupons…

    Tanya Dua/ Digiday- 16 readers -
  • Choosing The Perfect Keyword For SEO

    … websites to rank for broad, popular search terms. For example, if you want to rank for the term “shoes”, you are competing with the likes of DSW, Zappos, and Nordstrom to name a few. These companies likely have dedicated teams of people working to optimize their pages. Solution: Look for longer-tail keywords. These are highly descriptive search…

    Silverback Strategiesin Paid Search SEO- 16 readers -
  • 7 Branding Lessons From Rocker Jack White

    … records, onto a handful of blue balloons. “Sixteen Saltines” was released as a limited-edition liquid filled record. As Sonia Simone of CopyBlogger says, “The greatest businesses, from Apple to Zappos, start with: ‘What would happen if…?’ ” In the same vein, effective branding requires innovative brainstorming. 7. You can’t control perception Sure…

    Raven Blog- 12 readers -
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