Zedo (trademark styled as ZEDO) is a privately held company founded in 1999 by Roy de Souza, which provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company works with publishers who sell space on their web pages to online advertisers. Zedo's servers send advertisements to users' browsers. Zedo uses an HTTP cookie to track users' browsing history resulting in targeted pop-up ad and pop-under ads. The cookie is often flagged by spyware and adware removal programs.
Posts about Zedo
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 10 readers -
Get the top posts daily into your mailbox!
More from around the web