Zefr

  • Ad Industry Leaders: Create Video For YouTube, Not TV

    … of the digital-video trend. Nevertheless, brands like these remain the exception to the rule. And that, says Dave Rosner, SVP of Marketing for ZEFR, is a problem. “We’re in an industry where brands and cultures collide and if you’re not participating and you don’t know what’s happening in culture,” Rosner said, “then you’re just missing it.” Related…

    Tamarra Kemsley/ The Content Strategistin Social YouTube- 23 readers -
  • The World of Social Media Monitoring and Analytics

    … The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • 186 Million Americans Watched an Online Video Last Month

    … ranked as the top video content property. BrightRoll was the top video ad property, and its ads reached 54% of the U.S. audience. VEVO topped the list of YouTube partner channels. Top 10 Video Content Properties by Unique Viewers April 2014 Google (i.e. YouTube) attracted 155.7 million views last month. Facebook held fast to second place…

    Carla Marshall/ ReelSEO- 11 readers -
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