Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Zenithoptimedia
  • Projected 2015-2017 Ad Spend Growth by Region and Channel

    … Global advertising spend will increase 4.9% in 2015 and total $545 billion, according to recent projections from ZenithOptimedia, which expects the growth based primarily on an anticipated rise in overall global GDP in 2015. However, the 2015 increase is projected to be slightly less than 2014's 5.1% because of a lack of major events…

    MarketingProfs- 26 readers -
  • How airbrushing impacts brands on social

    … Richard Shotton is head of insight at ZenithOptimedia. Social media conveys an idealized montage of successes, happiness and enjoyable experiences. When most of our experiences were face to face, our friends had fewer tools to project a certain image. Now, we’ve got a skewed picture of our place in the pack, to the detriment of our self-esteem…

    Digidayin Facebook How To's- 6 readers -
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