Zenithoptimedia

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Zenithoptimedia
  • Projected 2015-2017 Ad Spend Growth by Region and Channel

    … (China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand, and Vietnam) registered a 10.1% jump in ad spend in 2014. Similar growth of between 10% and 11% a year is forecast for 2015 through 2017. Growth and Share by Advertising Channel Mobile is expected to be the biggest driver of global advertising growth, contributing 51…

    MarketingProfs- 28 readers -
  • How airbrushing impacts brands on social

    … Richard Shotton is head of insight at ZenithOptimedia. Social media conveys an idealized montage of successes, happiness and enjoyable experiences. When most of our experiences were face to face, our friends had fewer tools to project a certain image. Now, we’ve got a skewed picture of our place in the pack, to the detriment of our self-esteem…

    Digidayin Facebook How To's- 7 readers -
Get the top posts daily into your mailbox!
More from around the web