• An Unsexy Truth: Emerging Tech Hinges on Local Data

    … to capture and monetize your in-car attention. As we wrote recently, that unlocks lots of additive media time. Serving behavioral and route-informed suggestions for local fare comes next; and data partners like Foursquare will enable it. But moving past ad targeting — an arguably tired conversation — local data can unlock operational efficiencies…

    Michael Boland/ Street Fight- 14 readers -
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