Zero Moment

The Joshua Files is a thriller book series aimed at pre-teens/teenagers written by British author M. G. Harris. The mythology of the series includes a fictional prophecy of the ancient Maya of a catastrophic event that will occur in December 2012 (see 2012 in fiction).It follows the story of young Joshua Garcia (Josh) as he travels in the Mayan ruins following the work of his archaeologist father Andres Garcia. He is accompanied by his three friends: 15-year-old Tyler Marks, a fellow capoeira fighter; 14-year-old Ixchel, his forced wife-to-be; and his 18-year-old cousin, Benicio. The first book, Invisible City, was published in February 2008.
Posts about Zero Moment
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … and content-driven organizations. Of course, a purely economical view (such as marginal utility theory, or that the consumer acts entirely rationally) is also falsified. Irrational consumer behavior, as cited in Dan Ariely’s book, Predictably Irrational, is to be expected. And, as marketers, we must equip ourselves to deal with this. Content enables…

    Andy Betts/ Relevancein Content- 37 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … two examples for you. Let’s start with a simple one. Mars Cyrillo, product and marketing VP at CI&T, pointed to the experience of buying an airline ticket. Normally we’ll go directly to the airline’s website, find the best flight, and then go to Expedia to buy the ticket. Instead, Mars explains, adaptive content would be American Airlines…

    Demian Farnworth/ Copybloggerin Content- 31 readers -
  • Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

    … and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher. Understanding how people interact with Google and other search…

    Moz Blogin Paid Search- 11 readers -
  • Mission ImposSERPble 3: We Need to Think beyond The Top 10!

    … Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search…

    Moz User Generated Blogin Paid Search- 22 readers -
  • The SEO Anatomy of a One-Million+ Pageview Article

    … I’m sure you’ve heard the saying “content is king” and I’m also sure you’ve had it up to here with that saying. Good news! That’s not what’s being preached today. Currently, newspaper ad pricing has a relatively low cost in terms of impressions. To circulate the full state of Pennsylvania – which is a 1,923,610 reach – we’d pay around $1,500…

    Jesse Aaron/ Mashboutin Social Paid Search SEO Google Facebook- 26 readers -
  • 5 New Factors that Could Affect Your Website Traffic

    … on the internet. Discussion boards, blogs, and company websites are now what drive consumers to their ultimate decision to purchase. ZMOT or the Zero Moment of Truth, as it is referred to, is the moment a consumer decides to consult the internet regarding a purchasing decision. Basically, your brand is competing with the rest of the market to win…

    Thomas Bruce/ Paveyain Social SEO Content Google Facebook- 11 readers -
Get the top posts daily into your mailbox!