Zero Moment

The Joshua Files is a thriller book series aimed at pre-teens/teenagers written by British author M. G. Harris. The mythology of the series includes a fictional prophecy of the ancient Maya of a catastrophic event that will occur in December 2012 (see 2012 in fiction).It follows the story of young Joshua Garcia (Josh) as he travels in the Mayan ruins following the work of his archaeologist father Andres Garcia. He is accompanied by his three friends: 15-year-old Tyler Marks, a fellow capoeira fighter; 14-year-old Ixchel, his forced wife-to-be; and his 18-year-old cousin, Benicio. The first book, Invisible City, was published in February 2008.
Posts about Zero Moment
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … Is Business In this context, a common flaw in marketers’ mind-sets is too great of a focus on buyer behavior alone. Instead, taking a more holistic view that examines broader social, psychological and emotional factors shifts this focus to that of behavioral economics. Multiple touch points and the audience’s psychological state-of-mind when encountering…

    Andy Betts/ Relevancein Content- 18 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    …. Like a custom-built mold. In essence, adaptive content is a culmination of everything we’ve been talking about — experience maps, storyboarding, empathy maps — and what we’ve been saying for so long about creating an experience. Adaptive content merges all these disciplines under one roof. It’s almost like choosing your own adventure I’ve got…

    Demian Farnworth/ Copybloggerin Content- 20 readers -
  • Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

    … with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels…

    Moz Blogin Paid Search- 7 readers -
  • Mission ImposSERPble 3: We Need to Think beyond The Top 10!

    … Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search…

    Moz User Generated Blogin Paid Search- 8 readers -
  • 5 New Factors that Could Affect Your Website Traffic

    … will be missing out on customers that your competition would be more than happy to help. If you need more convincing, take a look at the number of mobile web browsing devices that were available 5-7 years ago. Back then the market was basically made up of the first smart phones and iPods. Less than a decade later, increased data availability, wireless internet…

    Thomas Bruce/ Paveyain Social SEO Content Google Facebook- 5 readers -