Zero Moment

The Joshua Files is a thriller book series aimed at pre-teens/teenagers written by British author M. G. Harris. The mythology of the series includes a fictional prophecy of the ancient Maya of a catastrophic event that will occur in December 2012 (see 2012 in fiction).It follows the story of young Joshua Garcia (Josh) as he travels in the Mayan ruins following the work of his archaeologist father Andres Garcia. He is accompanied by his three friends: 15-year-old Tyler Marks, a fellow capoeira fighter; 14-year-old Ixchel, his forced wife-to-be; and his 18-year-old cousin, Benicio. The first book, Invisible City, was published in February 2008.
Posts about Zero Moment
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    …, and allowed people to add items to the shopping cart that would then add to their final bill so that when they went to the cash register, they paid for what they drank there. That would’ve been adaptive content in action. And the reason this is so important: We all come to expect this kind of service (just like Noz did). Whether it’s at the gas pump…

    Demian Farnworth/ Copybloggerin Content- 22 readers -
  • Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

    … and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher. Understanding how people interact with Google and other search…

    Moz Blogin Paid Search- 8 readers -
  • Mission ImposSERPble 3: We Need to Think beyond The Top 10!

    … Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search…

    Moz User Generated Blogin Paid Search- 10 readers -
  • 5 New Factors that Could Affect Your Website Traffic

    … on the internet. Discussion boards, blogs, and company websites are now what drive consumers to their ultimate decision to purchase. ZMOT or the Zero Moment of Truth, as it is referred to, is the moment a consumer decides to consult the internet regarding a purchasing decision. Basically, your brand is competing with the rest of the market to win…

    Thomas Bruce/ Paveyain Social SEO Content Google Facebook- 7 readers -