Zero Moment

The Joshua Files is a thriller book series aimed at pre-teens/teenagers written by British author M. G. Harris. The mythology of the series includes a fictional prophecy of the ancient Maya of a catastrophic event that will occur in December 2012 (see 2012 in fiction).It follows the story of young Joshua Garcia (Josh) as he travels in the Mayan ruins following the work of his archaeologist father Andres Garcia. He is accompanied by his three friends: 15-year-old Tyler Marks, a fellow capoeira fighter; 14-year-old Ixchel, his forced wife-to-be; and his 18-year-old cousin, Benicio. The first book, Invisible City, was published in February 2008.
Posts about Zero Moment
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 24 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … half of those users will not recommend you — and probably recommend the competition instead. According to Google search data, one-third of all CPG (consumer packaged goods) searches now originate from smartphones. This trend will only continue to rise since, as Google wrote in a 2011 paper called Zero Moment of Truth, “Search is always accessible…

    Demian Farnworth/ Copybloggerin Content- 24 readers -
  • Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

    … and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher. Understanding how people interact with Google and other search…

    Moz Blogin Paid Search- 8 readers -
  • Mission ImposSERPble 3: We Need to Think beyond The Top 10!

    … Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search…

    Moz User Generated Blogin Paid Search- 12 readers -
  • 5 New Factors that Could Affect Your Website Traffic

    Digital trends change so quickly, and big online players like Google and Facebook are constantly making changes to their platforms that can affect your website traffic. If you haven’t had time to catch up on the latest changes, here are 5 developments you really should pay attention to! SEO Relies on Content Marketing Years ago, good search engine optimization basically meant ...

    Thomas Bruce/ Paveya- 8 readers -