Zero Moment

The Joshua Files is a thriller book series aimed at pre-teens/teenagers written by British author M. G. Harris. The mythology of the series includes a fictional prophecy of the ancient Maya of a catastrophic event that will occur in December 2012 (see 2012 in fiction).It follows the story of young Joshua Garcia (Josh) as he travels in the Mayan ruins following the work of his archaeologist father Andres Garcia. He is accompanied by his three friends: 15-year-old Tyler Marks, a fellow capoeira fighter; 14-year-old Ixchel, his forced wife-to-be; and his 18-year-old cousin, Benicio. The first book, Invisible City, was published in February 2008.
Posts about Zero Moment
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 33 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … action within a day.” Read: smartphone users are highly-motived buyers. More importantly, nine out of 10 searches on a mobile device end in an action: reservation, purchase, appointment, download. Commerce success begins with a superb mobile experience. A Compuware study suggested that if you deliver a bad mobile experience, then more than…

    Demian Farnworth/ Copybloggerin Content- 30 readers -
  • Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

    … and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher. Understanding how people interact with Google and other search…

    Moz Blogin Paid Search- 9 readers -
  • Mission ImposSERPble 3: We Need to Think beyond The Top 10!

    … is involved on the path to a conversion to get higher and higher. Understanding how people interact with Google and other search engines will always be important. Organic click curves show how many clicks you might expect from search engine results and are one way of evaluating the impact of our campaigns, forecasting performance and exploring…

    Moz User Generated Blogin Paid Search- 21 readers -
  • 5 New Factors that Could Affect Your Website Traffic

    … on the internet. Discussion boards, blogs, and company websites are now what drive consumers to their ultimate decision to purchase. ZMOT or the Zero Moment of Truth, as it is referred to, is the moment a consumer decides to consult the internet regarding a purchasing decision. Basically, your brand is competing with the rest of the market to win…

    Thomas Bruce/ Paveyain Social SEO Content Google Facebook- 10 readers -