Zero-Sum Game

In game theory and economic theory, a zero-sum game is a mathematical representation of a situation in which a participant's gain (or loss) of utility is exactly balanced by the losses (or gains) of the utility of the other participant(s). If the total gains of the participants are added up, and the total losses are subtracted, they will sum to zero. Thus cutting a cake, where taking a larger piece reduces the amount of cake available for others, is a zero-sum game if all participants value each unit of cake equally (see marginal utility). In contrast, non–zero sum describes a situation in which the interacting parties' aggregate gains and losses are either less than or more than zero.
Posts about Zero-Sum Game
  • Shout Out to Two Industry Rockstars

    … know how he’s helped you as well as I’m sure he’d appreciate it – Ian Fernando, on the other hand, is currently back in Florida because he’s gotten used to the warm weather down there unlike the freezing temperatures we’re facing in NYC. Go check out his blog at As one of the most innovative people…

    Rohail Rizviin Affiliate- 5 readers -
  • Why Left-Brained Thinkers Are Becoming More Important in Marketing

    … at the executive table. Unlike sales and engineering, marketing has historically struggled for this spot. Perhaps for the first time ever, a dollar invested in marketing can deliver a higher return than a dollar invested in sales. That's not to say it's a zero-sum game, but the discussion about how the dollar gets split is more relevant (and important) than…

    MarketingProfsin Twitter- 7 readers -
  • Google News: still a major traffic driver

    Publishers may increasingly focus their traffic growth on optimizing their content for social networks, but the Google News’ influence on traffic is still hard — and foolish — to deny. On Thursday, Axel Springer, Germany’s biggest news publisher, said that it’s rolling back its two-week experiment that prevented Google from using excerpts of its content within Google News listings.

    Ricardo Bilton/ Digiday- 19 readers -
  • SearchCap: Google Crawling, CTR Study & Focus On The User

    … Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? Focus On User…

    Barry Schwartz/ Search Engine Landin SEO Google- 24 readers -
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