Zero-Sum Game

In game theory and economic theory, a zero-sum game is a mathematical representation of a situation in which a participant's gain (or loss) of utility is exactly balanced by the losses (or gains) of the utility of the other participant(s). If the total gains of the participants are added up, and the total losses are subtracted, they will sum to zero. Thus cutting a cake, where taking a larger piece reduces the amount of cake available for others, is a zero-sum game if all participants value each unit of cake equally (see marginal utility). In contrast, non–zero sum describes a situation in which the interacting parties' aggregate gains and losses are either less than or more than zero.
Posts about Zero-Sum Game
  • Shout Out to Two Industry Rockstars

    … Charles is the way he is because he loves helping people. He doesn’t see it as a zero-sum game and has an abundant mind set. He also cares a lot about his friends and goes out of his way to help those he trusts and considers friends. Ian Fernando – Ian is also one of my earliest and closest friends from the affiliate marketing industry. I ran…

    Rohail Rizviin Affiliate- 5 readers -
  • Why Left-Brained Thinkers Are Becoming More Important in Marketing

    … at the executive table. Unlike sales and engineering, marketing has historically struggled for this spot. Perhaps for the first time ever, a dollar invested in marketing can deliver a higher return than a dollar invested in sales. That's not to say it's a zero-sum game, but the discussion about how the dollar gets split is more relevant (and important) than…

    MarketingProfsin Twitter- 7 readers -
  • Google News: still a major traffic driver

    … of publishers’ referral traffic, according to data from Those numbers are supported by data from SEO consulting company Define Media, which says that traffic from Google News still makes up 10 to 25 percent of publishers overall traffic. “Traffic isn’t a zero-sum game,” said Shazad Abbass, vp of digital media at Define Media. “We find…

    Ricardo Bilton/ Digidayin Social SEO Google Facebook Twitter- 19 readers -
  • SearchCap: Google Crawling, CTR Study & Focus On The User

    … Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? Focus On User…

    Barry Schwartz/ Search Engine Landin SEO Google- 23 readers -
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