Zero-Sum Game

In game theory and economic theory, a zero-sum game is a mathematical representation of a situation in which a participant's gain (or loss) of utility is exactly balanced by the losses (or gains) of the utility of the other participant(s). If the total gains of the participants are added up, and the total losses are subtracted, they will sum to zero. Thus cutting a cake, where taking a larger piece reduces the amount of cake available for others, is a zero-sum game if all participants value each unit of cake equally (see marginal utility). In contrast, non–zero sum describes a situation in which the interacting parties' aggregate gains and losses are either less than or more than zero.
Posts about Zero-Sum Game
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    … dating, I’ve been able to turn to Charles via Skype and in person and get his advice. He continues to motivate me given his ability to discipline himself and focus on the important stuff. He is also never afraid to show his gratitude – if you ever help him out, he’ll be sure to show you that he appreciates it, which is incredibly admirable. I think…

    Rohail Rizviin Affiliate- 3 readers -
  • Why Left-Brained Thinkers Are Becoming More Important in Marketing

    … at the executive table. Unlike sales and engineering, marketing has historically struggled for this spot. Perhaps for the first time ever, a dollar invested in marketing can deliver a higher return than a dollar invested in sales. That's not to say it's a zero-sum game, but the discussion about how the dollar gets split is more relevant (and important) than…

    MarketingProfsin Twitter- 5 readers -
  • Google News: still a major traffic driver

    … of publishers’ referral traffic, according to data from Parse.ly. Those numbers are supported by data from SEO consulting company Define Media, which says that traffic from Google News still makes up 10 to 25 percent of publishers overall traffic. “Traffic isn’t a zero-sum game,” said Shazad Abbass, vp of digital media at Define Media. “We find…

    Ricardo Bilton/ Digidayin Social SEO Google Facebook Twitter- 18 readers -
  • SearchCap: Google Crawling, CTR Study & Focus On The User

    … Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? Focus On User…

    Barry Schwartz/ Search Engine Landin SEO Google- 11 readers -
  • How 18% of Companies Are Owning Their Corner of the Web with CRO

    …, such as travel, office supplies, and pet apparel. In other words, they had to optimize or die. These aren’t the only industries in dire need of optimization, however. While CRO isn’t a zero-sum game, you do not want to find yourself playing catch-up with your competitors. As this survey shows, CRO is a key competitive advantage online, just as SEO has been…

    The Conversion Scientistin SEO How To's- 5 readers -
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