Zero-Sum Game

In game theory and economic theory, a zero-sum game is a mathematical representation of a situation in which a participant's gain (or loss) of utility is exactly balanced by the losses (or gains) of the utility of the other participant(s). If the total gains of the participants are added up, and the total losses are subtracted, they will sum to zero. Thus cutting a cake, where taking a larger piece reduces the amount of cake available for others, is a zero-sum game if all participants value each unit of cake equally (see marginal utility). In contrast, non–zero sum describes a situation in which the interacting parties' aggregate gains and losses are either less than or more than zero.
Posts about Zero-Sum Game
  • Shout Out to Two Industry Rockstars

    … Charles is the way he is because he loves helping people. He doesn’t see it as a zero-sum game and has an abundant mind set. He also cares a lot about his friends and goes out of his way to help those he trusts and considers friends. Ian Fernando – Ian is also one of my earliest and closest friends from the affiliate marketing industry. I ran…

    Rohail Rizviin Affiliate- 3 readers -
  • Why Left-Brained Thinkers Are Becoming More Important in Marketing

    … and more companies are adopting the philosophy that if it can't be measured, it didn't happen. All the influences above require a more sophisticated approach to measurement. Companies must understand what channels are truly helping move the needle in building their brand and driving sales. Today's successful marketers are delivering the measurement…

    MarketingProfsin Twitter- 4 readers -
  • Google News: still a major traffic driver

    … they wanted. Today, the Google News lottery has largely been replaced Facebook, which has quickly become the focal point of publishers’ growth strategies as it overtakes their referral shares. BuzzFeed, for example, said in February that Facebook referral traffic to its BuzzFeed Network sites had surpassed that of Google over the past two years…

    Ricardo Bilton/ Digidayin Social SEO Google Facebook Twitter- 16 readers -
  • SearchCap: Google Crawling, CTR Study & Focus On The User

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? Focus On User Group Uses Google Algorithm To A ...

    Barry Schwartz/ Search Engine Land- 9 readers -
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