Zero-Sum Game

In game theory and economic theory, a zero-sum game is a mathematical representation of a situation in which a participant's gain (or loss) of utility is exactly balanced by the losses (or gains) of the utility of the other participant(s). If the total gains of the participants are added up, and the total losses are subtracted, they will sum to zero. Thus cutting a cake, where taking a larger piece reduces the amount of cake available for others, is a zero-sum game if all participants value each unit of cake equally (see marginal utility). In contrast, non–zero sum describes a situation in which the interacting parties' aggregate gains and losses are either less than or more than zero.
Posts about Zero-Sum Game
  • Shout Out to Two Industry Rockstars

    … Charles is the way he is because he loves helping people. He doesn’t see it as a zero-sum game and has an abundant mind set. He also cares a lot about his friends and goes out of his way to help those he trusts and considers friends. Ian Fernando – Ian is also one of my earliest and closest friends from the affiliate marketing industry. I ran…

    Rohail Rizviin Affiliate- 3 readers -
  • Why Left-Brained Thinkers Are Becoming More Important in Marketing

    … the evolution of marketing and its role in the business: Mass adoption of marketing technology. Marketing technology spend is on the rise, and it doesn't appear to be stopping anytime soon. We've seen the stats to back it up: Laura McLellan of Gartner predicts that by 2017, CMOs will spend more on IT than CIOs. And we have had some great conversations…

    MarketingProfsin Twitter- 5 readers -
  • Google News: still a major traffic driver

    … of publishers’ referral traffic, according to data from Parse.ly. Those numbers are supported by data from SEO consulting company Define Media, which says that traffic from Google News still makes up 10 to 25 percent of publishers overall traffic. “Traffic isn’t a zero-sum game,” said Shazad Abbass, vp of digital media at Define Media. “We find…

    Ricardo Bilton/ Digidayin Social SEO Google Facebook Twitter- 18 readers -
  • SearchCap: Google Crawling, CTR Study & Focus On The User

    … Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? Focus On User…

    Barry Schwartz/ Search Engine Landin SEO Google- 11 readers -
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