Zeta Interactive

  • Email and Social Media Marketing: Making CRM Data Actionable

    … omni-channel marketing is still hard to execute well, and proper identity management is currently overwhelming. If we focus on email address as the targeting mechanism, we can create very rich and relevant cross-channel journeys that leverage the best of both email and social, getting us closer to the vision of optimizing messaging at every touch point. David Steinberg is the CEO of New York-based analytics and big data company Zeta Interactive. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter Retargeting- 16 readers -
  • How to Find Brand-Boosting YouTube, Instagram Influencers

    … that resonates with his or her followers. Authenticity: Overedited and overfiltered Instagram photos can turn off users thirsting for authenticity. Whether it’s a not-so-glamorous behind-the-scenes shot or an emotional caption, playful and honest posts help influencers truly connect with their audiences. The proper niche: Each Instagram influencer…

    AllTwitterin Social Facebook Twitter How To's YouTube- 8 readers -
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