Zeta Interactive

  • Email and Social Media Marketing: Making CRM Data Actionable

    … omni-channel marketing is still hard to execute well, and proper identity management is currently overwhelming. If we focus on email address as the targeting mechanism, we can create very rich and relevant cross-channel journeys that leverage the best of both email and social, getting us closer to the vision of optimizing messaging at every touch point. David Steinberg is the CEO of New York-based analytics and big data company Zeta Interactive. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter Retargeting- 23 readers -
  • How to Find Brand-Boosting YouTube, Instagram Influencers

    …, which provides an end-to-end influencer marketing platform for content creators and brands. Daniel previously managed SEO and social media strategy for Fortune 500 brands at digital marketing companies PM Digital and Zeta Interactive. Image courtesy of Twin Design/Shutterstock. …

    AllTwitterin Social Facebook Twitter How To's YouTube- 20 readers -
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