Zeta Interactive

  • Email and Social Media Marketing: Making CRM Data Actionable

    … omni-channel marketing is still hard to execute well, and proper identity management is currently overwhelming. If we focus on email address as the targeting mechanism, we can create very rich and relevant cross-channel journeys that leverage the best of both email and social, getting us closer to the vision of optimizing messaging at every touch point. David Steinberg is the CEO of New York-based analytics and big data company Zeta Interactive. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter Retargeting- 23 readers -
  • How to Find Brand-Boosting YouTube, Instagram Influencers

    … Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked two other invaluable social platforms: Instagram and YouTube. Among those same businesses…

    AllTwitterin Social Facebook Twitter How To's YouTube- 17 readers -
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