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… different interactions because of the device/channel/etc. where the interaction takes place. Jane is her email address in one context, her mobile number in another context, a hardware ID in another, a cookie value in yet another. This alignment/integration of multiple IDs into a single persona (identity management) is where a lot of today’s rising…
Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked two other invaluable social platforms: Instagram and YouTube.