Zeta Interactive

  • Email and Social Media Marketing: Making CRM Data Actionable

    … omni-channel marketing is still hard to execute well, and proper identity management is currently overwhelming. If we focus on email address as the targeting mechanism, we can create very rich and relevant cross-channel journeys that leverage the best of both email and social, getting us closer to the vision of optimizing messaging at every touch point. David Steinberg is the CEO of New York-based analytics and big data company Zeta Interactive. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter Retargeting- 25 readers -
  • How to Find Brand-Boosting YouTube, Instagram Influencers

    … to captivate audiences with photos and videos of your products in action, and its user base is expected to grow 15.1 percent this year, trouncing the sector’s overall 3.1 percent growth rate. Nearly three-quarters of Instagrammers are between 15 and 35, making the platform especially powerful among millennials. Marketers: If you’re ready to get active…

    AllTwitterin Social Facebook Twitter How To's YouTube- 30 readers -
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