Zettamobile

  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    …,” consumers are directed to mobile landing pages, which can also be designed through mFlyer. Real-time reports are used to optimize strategies over time. Merchants pay based on the number of mFlyers they want to send, with prices starting at $19 for 1,000 monthly mFlyers. 3. PocketMath: Localizing mobile ads PocketMath is a self-serve mobile ad…

    Stephanie Miles/ Street Fight- 13 readers -
  • 6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

    … Waber, Cidewalk) 2. Making small bets in multiple areas. “We generally suggest that the small business make small bets in a few areas—test and measure results—then double down on the areas that seem to be working best and scale back, or try a different strategy, on the ones that aren’t performing as well.” (Scott Barnett, Bizyhood) 3. Testing…

    Stephanie Miles/ Street Fightin Mobile- 13 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … experience with mobile. If a company also has a large online presence, it can allow customers to order items—either large or out-of-stock items—quickly [via mobile]. It can also create partial showroom areas and give customers an incentive to purchase online. This reduces the restocking efforts in brick-and-mortar stores.” (Chris Bupp, GISi Indoors) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
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