• 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … multiple ad networks, and both mobile and in-app ad impressions, however it doesn’t offer desktop or cross-device functionality. 4. ZettaMobile: Mobile advertising for local businesses ZettaMobile offers DIY tools that merchants can use to create and maintain their own mobile ad campaigns that are targeted to specific locations. ZettaMobile gives…

    Stephanie Miles/ Street Fight- 16 readers -
  • 6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

    … advertising can help test the boundaries of their mobile advertising to see where that sweet spot may be.” (Kevin Bowers, ZettaMobile) 4. Keeping business owners involved. “There has to be a measurement and analysis step for any type of advertising to be effective. The key is understanding [the business’] customers, both current and prospective…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … that do it right will use mobile as a platform to showcase specific products, promote specials, and perhaps designated mobile landing pages for timely marketing promotions. (Kevin Bowers, ZettaMobile) 6. Integrate beacons with third-party data sources. “Beacons are being heralded as one of the biggest innovations to change the customer experience…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
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