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… multiple ad networks, and both mobile and in-app ad impressions, however it doesn’t offer desktop or cross-device functionality. 4. ZettaMobile: Mobile advertising for local businesses ZettaMobile offers DIY tools that merchants can use to create and maintain their own mobile ad campaigns that are targeted to specific locations. ZettaMobile gives…
Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign and more on whether the right audience is being targeted. Seventeen percent of SMBs are now running mobile campaigns, according to a 2014 report by Borrell, however more than half of those businesses say they’re less than thrilled with the results.
… with the dress a customer bought last month.” (Puneet Mehta, MobileROI) 4. Look for patterns of past consumer behavior. “Retailers can deliver ads to specific audiences built by using locations that the targeted devices have visited in the past. A device’s location history provides a great deal of insight into consumer’s lifestyle and interests, giving…