Zillow (NASDAQ: Z) is an online real estate database that was founded in 2005 and created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia. Spencer Rascoff is the current CEO of Zillow, Inc.
Posts about Zillow
    • Zillow has Zestimate lawsuit thrown out

      Back in May, we posted how real estate site Zillow was being sued over their ‘Zestimate’ feature. The lawsuit claimed Zillow’s estimates were undervaluing the homes which were being sold on Zillow and that Zestimates were a de facto appraisal. In Illinois, where the suit was filed, all real estate appraisers have to be licensed in the state.

      Greg's Corner- 13 readers -
  • Realtors rebelling against Zillow over instant offers

    … Hot off of them threatening a blogger over fair use of photos (BTW, they backed down after the EFF told them they have no case), real estate website Zillow is testing a new program called Instant Offers. Zillow says Instant Offers can speed up the process of selling your home and make it a lot easier. Basically how it works is, you register your…

    Greg's Corner- 14 readers -
  • Zillow threatens architecture blogger over house photos

    … Real estate website Zillow has threatened 23-year-old architecture blogger Kate Wagner over her use of photos from their website. Wagner was running a successful blog called “McMansion Hell” where she took the gargantuan functionless houses to task. In many of her posts, Wagner would use a dry wit and humor to poke fun at many of the design…

    Greg's Corner- 16 readers -
  • Zillow faces lawzuit over Zesitmates

    … National real estate listing site Zillow has a feature on their site called ‘Zesitmates’. These Zestimates, as the name implies, are price estimates for real estate listings. According to their website, Zillow says Zestimates are not an appraisal, but are a starting point in determining a home’s value. The Zestimates are based on a proprietary…

    Greg's Corner- 23 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted…

    Marketing Technology Blog- 33 readers -
  • Are Robot Writers Really About to Take Over the World?

    … analysis that separates itself from traditional reporting. The upside here is crucial: Those who break news may get a few minutes of fame before their stories are recycled by other outlets, but those who produce original research and analysis have material that typically leads to greater recognition and is harder to rip off. Brands like Zillow…

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • 5 Companies Creating Dynamic Content With Their Own Data

    …—and perhaps most importantly, exclusive—content that separates you from the pack. But gathering this kind of data is only the first step. The tricky part is figuring out how to pull out the meaningful stories lurking beneath the charts and numbers. Here are five brands that are showing the way to data nirvana. 1. Zillow With data on over 110 million homes…

    Celine Roque/ The Content Strategistin EMail Content- 35 readers -
  • 2015 Home Building Trends that Should Affect Your Marketing Plan

    … will help you tailor your marketing strategy to emphasize factors that are influencing today’s buyers. Here are several important industry trends to consider as you begin to implement your 2015 marketing strategy. Industry Insights Builders will construct more, less expensive homes (Zillow). Millennials will overtake Generation X as the largest group…

    Thomas Bruce/ Paveya- 22 readers -
  • ROTE 042: Tom Cafarella’s Success in Real Estate & Following Your Passion

    … properties Average profit margins and formula for buying and selling homes How Tom uses the internet and social media to increase property sales The importance of using sites like Zillow and Trulia for real estate sales Three great Q&A questions for Tom in the Pit of Fire -> Download this episode to your computer. Mentioned URLs and Resources…

    Zac Johnson/ Zac Johnson- 20 readers -
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