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… information desires. Content developed and distributed by brands during this time was in disequilibrium with the linear guard rails of the buyer’s journey. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Zero Moment of Truth (ZMOT) Fast forward to 2011 when Google published its…
… is the misconception that media – in any circumstance or under any label – are free of bias. The difference between such traditional news reporting and native advertising is that with the latter, there’s actual accountability. Redefining the Customer Let’s start with the customer of 2014. In 2011, Google released a study called ZMOT (Zero Moment of Truth) where…
4 Types of Content You Must Offer To Meet Audience Needs Are you meeting the content needs of your prospects, customers, influencers and the public? On average consumers spend 12 hours and 14 minutes per day with media based on eMarketer analysis. Roughly half of that time is spent with digital content.