Zmot

  • Why the Sales Funnel is Alive and Well and Living on the Web

    … information desires. Content developed and distributed by brands during this time was in disequilibrium with the linear guard rails of the buyer’s journey. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Zero Moment of Truth (ZMOT) Fast forward to 2011 when Google published its…

    Chad Pollitt/ Relevance- 23 readers -
  • Is Native Advertising More Dependable Than Mass Media?

    … Native advertising has taken center-stage in the world of digital marketing, and per usual, has fallen under extreme scrutiny. The challenge that most opponents level against the concept (and practice) of native advertising is that it is deceptive to the reader, who might perceive the article as genuine news and not something that’s sponsored…

    Joseph Parker/ Relevance- 11 readers -
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