• Why the Sales Funnel is Alive and Well and Living on the Web

    … Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my dead cold hands to get me to abandon…

    Chad Pollitt/ Relevance- 11 readers -
  • Is Native Advertising More Dependable Than Mass Media?

    … is the misconception that media – in any circumstance or under any label – are free of bias. The difference between such traditional news reporting and native advertising is that with the latter, there’s actual accountability. Redefining the Customer Let’s start with the customer of 2014. In 2011, Google released a study called ZMOT (Zero Moment of Truth) where…

    Joseph Parker/ Relevance- 8 readers -