• Why the Sales Funnel is Alive and Well and Living on the Web

    … Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my dead cold hands to get me to abandon…

    Chad Pollitt/ Relevance- 27 readers -
  • Is Native Advertising More Dependable Than Mass Media?

    … Native advertising has taken center-stage in the world of digital marketing, and per usual, has fallen under extreme scrutiny. The challenge that most opponents level against the concept (and practice) of native advertising is that it is deceptive to the reader, who might perceive the article as genuine news and not something that’s sponsored…

    Joseph Parker/ Relevance- 13 readers -
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