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… Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my dead cold hands to get me to abandon…
… is the misconception that media – in any circumstance or under any label – are free of bias. The difference between such traditional news reporting and native advertising is that with the latter, there’s actual accountability. Redefining the Customer Let’s start with the customer of 2014. In 2011, Google released a study called ZMOT (Zero Moment of Truth) where…
4 Types of Content You Must Offer To Meet Audience Needs Are you meeting the content needs of your prospects, customers, influencers and the public? On average consumers spend 12 hours and 14 minutes per day with media based on eMarketer analysis. Roughly half of that time is spent with digital content.