Zmot

  • Why the Sales Funnel is Alive and Well and Living on the Web

    … information desires. Content developed and distributed by brands during this time was in disequilibrium with the linear guard rails of the buyer’s journey. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Zero Moment of Truth (ZMOT) Fast forward to 2011 when Google published its…

    Chad Pollitt/ Relevance- 18 readers -
  • Is Native Advertising More Dependable Than Mass Media?

    … is the misconception that media – in any circumstance or under any label – are free of bias. The difference between such traditional news reporting and native advertising is that with the latter, there’s actual accountability. Redefining the Customer Let’s start with the customer of 2014. In 2011, Google released a study called ZMOT (Zero Moment of Truth) where…

    Joseph Parker/ Relevance- 9 readers -
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