Zogby

John Zogby (born 1948) founder of the "Zogby Poll" and the Zogby companies, is an American public opinion pollster and author. His polling is best known for both phone polling and interactive, Internet-based polling. Zogby is currently Senior Analyst with Zogby Analytics.
Posts about Zogby
  • 55 US Mobile Facts Every Marketer Needs For 2015

    … their phones within 15 minutes of going to bed. But for millennials smartphones are personal devices where they spend significant time according to a Mitek and Zogby Analytics study (June 2014). (For more information on how millennials see the world here are 30 millennial demographics to help you.) 87% of millennials always have their smartphone…

    Heidi Cohen/ Heidi Cohenin Display Mobile- 19 readers -
  • Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

    … transparency and choice regarding relevant ads and data collection should be available wherever and however they access the Internet. This study lays the PR groundwork for the DAA’s launch of an “AdChoices” program for mobile. AdChoices is the behavioral targeting logo and opt-out functionality promoted by the DAA trade associations as “self…

    Greg Sterling/ Marketing Landin Mobile- 11 readers -