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…2015 Mobile Marketing – 19 Research Charts Mobile devices, smartphones and tablets, have changed our lives. As a result you need to plan your 2015 mobile marketing NOW!!! Skip the kisses, I’ve got to check my smartphone according to Touluna (August 2014). 65% of US smartphone users check their phones within 15 minutes of rising 64% check…
… Zogby Analytics recently completed a survey of over 1000 adults regarding their preferences when it comes to how companies monetize their apps. Among other things, the survey asked whether the person being surveyed preferred paid apps, freemium apps or apps that are free but display ads. They also looked into whether or not people would…
The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the study’s findings can be grouped into two categories: Preference for ad-supported apps vs.