John Zogby (born 1948) founder of the "Zogby Poll" and the Zogby companies, is an American public opinion pollster and author. His polling is best known for both phone polling and interactive, Internet-based polling. Zogby is currently Senior Analyst with Zogby Analytics.
Posts about Zogby
  • 55 US Mobile Facts Every Marketer Needs For 2015

    …2015 Mobile Marketing – 19 Research Charts Mobile devices, smartphones and tablets, have changed our lives. As a result you need to plan your 2015 mobile marketing NOW!!! Skip the kisses, I’ve got to check my smartphone according to Touluna (August 2014). 65% of US smartphone users check their phones within 15 minutes of rising 64% check…

    Heidi Cohen/ Heidi Cohenin Display Mobile- 17 readers -
  • Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

    The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the study’s findings can be grouped into two categories: Preference for ad-supported apps vs.

    Greg Sterling/ Marketing Land- 9 readers -
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