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5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts April 4, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Personalization, or one-to-one marketing, has become a key element for marketers looking for ways to stand out in a crowded digital landscape. Eighty-six percent of consumers say retailer personalization impacts their purchasing ...
… As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…