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… will apply directly to Pinterest’s growth initiatives. Internal Promotion at xAd Joining xAd in 2012 as a sales leader, Chad Hickey has assumed the role as chief revenue officer of the location-based mobile marketing company. xAd which raised $50M in 2014 continues to grow and reach over 300M people monthly due to its technology. Growth = Chief…
Programmatic display advertising ad revenues totaled $10.1 billion last year, according the Interactive Advertising Bureau, and not all of that money came from the big guys. Small and medium-sized businesses have started jumping into programmatic as well, purchasing digital inventory through automated technology and utilizing real-time bidding to buy impressions based on a co ...