• Openings and New Hires at Factual, Yext, xAd and ZypMedia

    … like Telmetrics board and shareholders found an ally to help increase shareholder value of the private equity backed company. New Sales Lead at ZypMedia ZypMedia has hired Michelle Savoy to spearhead revenue and lead sales for the programmatic media buying platform for local advertising. Savoy was vice president of sales at Undertone and senior…

    Geoff Michener/ Street Fightin Paid Search Mobile- 22 readers -
  • 5 Programmatic Ad Buying Platforms for SMBs

    …, and BrightRoll. Through the company’s web application, merchants can also access data from Experian and BlueKai to find optimal audience segments. Visibl says it’s “democratizing video advertising” by providing even the smallest businesses with the same reach as major advertisers. Costs for Visibl start at $50. 5. Zypmedia: Programmatic buying…

    Stephanie Miles/ Street Fightin Display- 18 readers -
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