• Openings and New Hires at Factual, Yext, xAd and ZypMedia

    … like Telmetrics board and shareholders found an ally to help increase shareholder value of the private equity backed company. New Sales Lead at ZypMedia ZypMedia has hired Michelle Savoy to spearhead revenue and lead sales for the programmatic media buying platform for local advertising. Savoy was vice president of sales at Undertone and senior…

    Geoff Michener/ Street Fightin Paid Search Mobile- 20 readers -
  • 5 Programmatic Ad Buying Platforms for SMBs

    … platforms give smaller advertisers the ability to plan, buy, and target digital ads in real-time, with simplified interfaces and few barriers to entry. Here are five of those solutions. 1. ReTargeter: Self-optimizing audience retargeting and real-time advertising Acting as an umbrella network, ReTargeter is a full-service provider for small business…

    Stephanie Miles/ Street Fightin Display- 16 readers -
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