• Google Analytics Conversion Tracking and Retroactive Goals

    Before we get into Google Analytics conversion tracking, I have a question for you. What’s the most important function of your website? Think about this answer for a few minutes, because it actually has everything to do with tracking conversions. Why did you (or your organization) create the site? What is it supposed to do? Most of us don’t consider these questions when we s ...

    Jeff Sauer/ Depth of Knowledgein Google- 3 readers -
  • Go-to resources to modernize your marketing mindset

    By Mark Schaefer I have this little offering on my site where anybody can sign up for an hour of my time. It’s become a fun way to stay in touch with the business needs of small businesses, entrepreneurs and folks seeking a little help building their personal brand. Through dozens of conversations, I am beginning to see a common theme emerge with these business professionals.

    {grow}- 4 readers -
  • Google turns on the charm with publishers by focusing on subscriptions

    Google is vying for the hearts and minds of publishers with an appeal to their bottom lines, particularly in attracting subscribers. Last fall, Google ended its controversial first-click-free policy that required paywalled publishers to let readers see at least three free articles to have the publishers’ content surfaced in search and replaced it with flexible sampling, where ...

    Lucia Moses/ Digiday- 5 readers -
  • The pivot to paid news, in 5 charts

    After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more than a lot of people are willing to pay.

    Digiday- 5 readers -
  • ‘We’re wondering what’s next’: European publishers’ candid thoughts

    Top European publishers gathered in Monaco this week at the Digiday Publishing Summit Europe to discuss the latest trends in publishing. More than 240 media executives addressed common challenges ranging from adapting to Facebook’s latest algorithm changes, tackling ad fraud and whether they can trust Amazon as it moves further into media.

    Digiday- 7 readers -
  • Barstool Sports got 41,000 people to pay for its latest amateur boxing PPV

    Barstool Sports’ decision to buy an amateur boxing competition continues to pay off. On Friday, Feb. 16, Barstool Sports hosted its third amateur-boxing pay-per-view event — and the second one since it acquired the West Virginia-based Rough N Rowdy Brawl last November. The five-hour live tournament, which featured just under 50 prize fights, including a bout between two Barsto ...

    Digiday- 5 readers -
  • Video Briefing: Amazon will soon distribute ad-supported streaming channels

    Welcome to a preview of the new Digiday Video Briefing, a new weekly newsletter from Digiday senior reporter Sahil Patel that will take you behind the scenes of an industry in upheaval. To get this in your inbox, sign up here. Amazon’s Channels program has been a big hit for TV networks and digital publishers with subscription video streaming products.

    Digiday- 6 readers -
  • Mobile network Three creates in-house content team for social networks

    The next viral hit from mobile network operator Three, which scored big with ads featuring a moonwalking pony and a singing kitten, could come from within, rather than one of its agencies. Three is building an in-house team of content experts tasked with refreshing the brand’s marketing and public relations.

    Digiday- 7 readers -
  • Coty’s investment in peer-to-peer beauty brand Younique is paying off

    Coty’s investment in Younique, a peer-to-peer sales cosmetics brand, has been a real coup for the company so far. Despite some of its key brands like Covergirl undergoing a rebrand, and a weak mass beauty market at-large, the company’s consumer beauty division lifted its profitability by 19.4 percent in its last quarter (Q2 of 2018), up to $131.9 million.

    Digiday- 5 readers -
  • Affiliates – Request a Free Pass to Affiliate Summit East 2018

    Dear Affiliate / Publisher – would you like to go to Affiliate Summit East 2018 for free? Affiliate Summit East 2018 is taking place on July 29-31, 2018 at the New York Marriott Marquis. We get lots of requests for free Affiliate Summit passes from affiliates and have a limited number available. If you are an affiliate, submit a request for a free pass.

    Shawn Collins/ affiliatetip.com- 7 readers -
  • Five examples of charity chatbots

    Whether used to entertain or as a tool for customer service - a wide range of brands (from a variety of industries) have experimented with chatbot technology. When it comes ...

    Econsultancy- 5 readers -
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