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More companies are turning to artificial intelligence to make their media buying more effective and efficient. Since high-end gym Orangetheory launched its AI platform in December, the gym franchise has decreased its cost per lead from $20 to $8, according to Kevin Keith, chief brand officer at Orangetheory.
BankMobile has launched a content marketing website called Paradigm Money to help customers navigate personal finance. The site, which launched this month, includes news, opinion pieces, interviews and advice. “We focus on the mindset of money,” said Ash Exantus, BankMobile’s director of financial education.
Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They accept it. Approve it. Whitelist it.
Before we get into Google Analytics conversion tracking, I have a question for you. What’s the most important function of your website? Think about this answer for a few minutes, because it actually has everything to do with tracking conversions. Why did you (or your organization) create the site? What is it supposed to do? Most of us don’t consider these questions when we s ...
By Mark Schaefer I have this little offering on my site where anybody can sign up for an hour of my time. It’s become a fun way to stay in touch with the business needs of small businesses, entrepreneurs and folks seeking a little help building their personal brand. Through dozens of conversations, I am beginning to see a common theme emerge with these business professionals.
Google is vying for the hearts and minds of publishers with an appeal to their bottom lines, particularly in attracting subscribers. Last fall, Google ended its controversial first-click-free policy that required paywalled publishers to let readers see at least three free articles to have the publishers’ content surfaced in search and replaced it with flexible sampling, where ...
After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more than a lot of people are willing to pay.
Top European publishers gathered in Monaco this week at the Digiday Publishing Summit Europe to discuss the latest trends in publishing. More than 240 media executives addressed common challenges ranging from adapting to Facebook’s latest algorithm changes, tackling ad fraud and whether they can trust Amazon as it moves further into media.
Barstool Sports’ decision to buy an amateur boxing competition continues to pay off. On Friday, Feb. 16, Barstool Sports hosted its third amateur-boxing pay-per-view event — and the second one since it acquired the West Virginia-based Rough N Rowdy Brawl last November. The five-hour live tournament, which featured just under 50 prize fights, including a bout between two Barsto ...
Welcome to a preview of the new Digiday Video Briefing, a new weekly newsletter from Digiday senior reporter Sahil Patel that will take you behind the scenes of an industry in upheaval. To get this in your inbox, sign up here. Amazon’s Channels program has been a big hit for TV networks and digital publishers with subscription video streaming products.
The next viral hit from mobile network operator Three, which scored big with ads featuring a moonwalking pony and a singing kitten, could come from within, rather than one of its agencies. Three is building an in-house team of content experts tasked with refreshing the brand’s marketing and public relations.
Coty’s investment in Younique, a peer-to-peer sales cosmetics brand, has been a real coup for the company so far. Despite some of its key brands like Covergirl undergoing a rebrand, and a weak mass beauty market at-large, the company’s consumer beauty division lifted its profitability by 19.4 percent in its last quarter (Q2 of 2018), up to $131.9 million.
Dear Affiliate / Publisher – would you like to go to Affiliate Summit East 2018 for free? Affiliate Summit East 2018 is taking place on July 29-31, 2018 at the New York Marriott Marquis. We get lots of requests for free Affiliate Summit passes from affiliates and have a limited number available. If you are an affiliate, submit a request for a free pass.
Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that bui ...
This week's Day in the Life is all about email – MaryBeth McIvor is a Lifecyc ...
Related Questions are Joined by ‘People Also Search For’ Refinements; Now Using a Question Graph 02/19/2018 by Bill Slawski Leave a Comment Sharing is caring! I recently bought a lemon tree and wanted to learn how to care for it. I started asking about it at Google, which provided me with other questions and answers related to caring for a lemon tree.