- Our Blog
We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function, I wanted to share it with the world.
For a decade, I’ve been personally developing custom and published plugins, correcting and designing custom themes, and optimizing WordPress for clients. It’s been quite a roller coaster and I have very, very strong opinions about the implementations I’ve done for companies large and small. I’ve also been critical of builders – plugins and themes that enable unrestricted modifications to sites.
With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example.
If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction.
PacketZoom, a company improving mobile application performance via in-app mobile networking technology, announced a partnership with Amazon CloudFront to include CloudFront in PacketZoom’s Mobile Expresslane service. The bundled solution offers mobile app developers the first and only mobile platform for all their network performance needs.
Marketers execute campaigns via a plethora of channels and virtually everyone utilizes Google Analytics nowadays. While some software as a service providers incorporate automated campaign URL tracking, too many still leave it to the marketer to populate their links with Google Analytics UTM parameters.
According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. According to Nielsen, 90% of people trust business recommendations from someone they know Tweet This! Purchasing behavior has been socially influenced since the beginning of time.
The Insight Exchange Network is back with another amazing event, SUBCOM 2018 East: Optimizing the Customer Lifecycle to Reduce Friction & Maximize Revenue in Your Subscription Commerce Business SUBCOM is focused on refining business operations and optimizing the customer lifecycle in order to maximize recurring revenue for subscription commerce business.
This weekend, I met for coffee with a friend who worked in the home services industry. He was lamenting that his firm had a contract with an SEO agency over the last few years but he just wasn’t sure whether or not they were getting a return on investment for the money they’d spent with them. The total was well over $100,000 in the lifetime with the consultant.
The market for form applications is quite busy. There have been companies around that handle form development for well over a decade on the web, but the new technologies often have far superior user experiences, complex logic offerings, and tons of integrations. It’s great seeing this field advance so much.
Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I really push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mi ...
Time is running out for Valentine’s Day… but thankfully not for e-commerce providers.Valentine’s Day purchases go down to the wire, with nearly two-thirds of Valentine’s Day shoppers waiting until the last week to make their purchase Tweet This!. And purchase they will! 53.9% of Americans are going to celebrate this year and on average, they’ll spend $136.
When I first heard the term Account-Based Marketing a few years ago, I groaned. As long as I had been working for medium and large companies, we had key sales representatives that researched, targeted, and closed major accounts. But ABM isn’t just a buzzword, ABM has matured into a fine-tuned process with some fantastic tools to help identify opportunities and track them through to a close.
This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends objectively, and think creatively to come up with solutions that work.
The Amazon Show may be the best purchase I’ve made in the last 12 months. I purchased one for my Mom, who lives remote and often has issues with mobile connectivity. Now, she can just tell the Show to call me and we’re doing a video call within seconds. My Mom loved it so much that she purchased one for her grandchildren so she could also keep in touch with them.
Yikes… if you’ve not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson, owner of Dublin’s the White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to several hotels she might be interested in staying at to see if they might provide a stay in trade for some publicity via her social media audience.
Coggle is an online tool for creating and sharing mind maps. It works online in your browser: there’s nothing to download or install. Whether you’re taking notes, brainstorming, planning, or doing something awesomely creative, it is super simple to visualize your ideas with Coggle. Share your mind map, flowchart, or diagram with as many friends or colleagues as you like.
Social media had incredible promise as a medium to foster a relationship between the customer or client and the business providing the products or service. Many companies jumped instantly on board but the ROI has been elusive as it didn’t often end in immediate or direct revenue. Before you can set your social program up for success, it is important to understand what activi ...
Quantifi, a social media ad experimentation platform, has launched the Constellation Scorecard, a free tool that creates a custom report detailing your social ad performance across Facebook, Instagram, and Twitter. Constellation Scorecard uses machine learning to sift through thousands of anonymous data points collected across digital ad campaigns from all industries to point ...
I’m spending a lot less time in social media. Between the flawed algorithms and disrespectful disagreement, the less time I spend in social media, the happier I am. Some people that I shared my dissatisfaction with have told me that it was my own fault. They said it was my open discussion of politics over the last few years that opened the door.