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Social media amplifies humanity. Have you ever been to a barbecue and had to listen to someone prattle on about themselves for hours? Attended a cocktail party and had the most intriguing conversation with a tall dark stranger? Been invited to a friends place and viewed so many baby photos that you felt compelled to have a vasectomy! Facebook, Twitter and social media take t ...
Some of us discover our purpose in life at an early age. It might be writing, playing the violin or the driven and passionate artist. That is unusual and rare. And they are the lucky few. The rest of us have to stumble through life trying to find our “why”. Some of us don’t bother. Being secure and safe is enough. We don’t feel the urge to move up the ladder.
It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near my home. I had plenty of time as I was between jobs. But it made a big promise.
Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter and noise of shiny new ideas and distractions into the essential elements you need to foster and develop for content marketing mastery.
Creating headlines that drive traffic and attracts readers is part art with a dose of science. If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog. In a digital economy that can cost sales, because you need readers to turn up to buy your goods and services.
It was tough being different. I was not doing things as they expected. Breaking the rules. They really didn’t like it. Their comments and insults were daunting and confronting. How dare you do that that. You are doing it wrong. You are a robot. But I pressed on. Standing out and breaking conventions takes courage. Conviction. Why did I ignore the crowd? Because it worked.
Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business. But first, let’s consider how these historical revolutions impacted businesses over time. With the industrial revolution the emergence of industrial technology and its new tools ...
I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse examples where social media was very evidential in producing results.
If there is one thing that I have learnt over the last couple of years about online publishing is that people love facts and figures and usually the bigger the better. If you are a car fanatic you want to know its top speed and how quickly it accelerates. If you are a sports fan then you will be eager to know how many goals were scored or the number of touchdowns.
I have fond memories of walking up to my local Blockbuster to browse the latest VHS releases… There was one on every corner. It was an experience, a way to kill time, a reflection on the speed of societal change before we discovered the internet. But things are different now. We don’t have the time, headspace, or patience to trawl through hundreds of movies on a Saturday afternoon.
The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now a messy matrix.
Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning new ways of marketing, with that there is often the accompa ...
We live in an age of “Big Data“..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “idiot box” and so allows me more time for reading and blogging.
I couldn’t handle it. The pressure of closing the business, being hundreds of thousands of dollars in debt and in the middle of a divorce was overwhelming. I felt like crawling into a cave. Hiding. I was in an ocean of pain. Then I turned to someone I trusted. Known all my life. My brother. I asked. What should I do? It was an answer I didn’t want to hear. Keep going.
I came across some interesting social media facts and statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.
I remember one of my first mobile phone calls. It was to my grandfather and it took place nearly 30 years ago. He had grown up in the early 20th century and his first business venture was a milk delivery round. He delivered bottles of milk to people’s front porches by horse and cart. Those days are long gone.
Facebook marketing whether it is a for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will keep you focused and on track otherwise you can be heading off and engaged with all sorts of marketing tactics and activities that don’t achieve much but just keep you b ...
In a world of instant gratification and get quick rich schemes, the activities that are worth doing are often forgotten or ignored. They are simple things like habits that produce change and results. The reality is that you may not notice because transformation creeps up on you. You practice or perform your routine one day at a time. It is often incremental and slow.
It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t. That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline”. But I couldn’t help myself. That is maybe one time too many. Sorry. So back to social media facts.